Microsoft has opted to error on the side of privacy and not commercial profits by making D.N.T. (Do Not Track) as the default option on the new version their browser Internet Explorer 10.
Advertisers slam Microsoft over 'Do not track' decision - Accuses Redmond of going rogue
Microsoft's decision to enable the "Do not track" feature by default in Internet Explorer 10 should please privacy advocates, but it has sparked condemnation from the online advertising industry.
Microsoft made the announcement on IE10 with the release of the (probably) final beta for Windows 8 on Thursday, and Brendon Lynch, chief privacy officer at Microsoft, wrote a lengthy blog post explaining the company's position.
But the Digital Advertising Alliance, the industry body representing almost all online advertisers, promptly called foul. It has worked with Microsoft and the government for over three years on proposals to ensure privacy and still allow tracking without "Do not track" being turned on by default, it said, and now Redmond has acted unilaterally.
Advancing Consumer Trust and Privacy
Today, Microsoft announced Windows 8 has reached Release Preview and Internet Explorer 10 in Windows 8 will have “Do Not Track” (DNT) on by default. This post includes additional thoughts about this important milestone in our effort to advance trust and consumer privacy online. Internet Explorer 10 on Windows 8 will be the first browser to have DNT on by default. Consumers can change this setting, but the default will be to send the DNT signal to websites that consumers visit.
This is a HUGE victory for cyber privacy advocates. Internet Explorer currently has a
54.1% share of the Browser Market for PCs.
Just the other night while reading something about the Canadian Tar Sands and I started seeing ads for tourism in Alberta before I was done reading it.