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I live inside the beltway in Cheverly, Maryland. So here I am, watching the Nationals on MASN, a strange network whose sole purpose is showing Orioles and Nationals games. It's owned by the Orioles owner as part of a back-room deal because Washington is so close to the Baltimore market. I have to pay $6 extra on Dish Network to get this network. Anyway, between the innings, the commercials are usually pretty lame. W.B. Mason is a big sponsor. Apparently it's an office supply firm. I've only ever heard of during Nats commercials. There are your typical ads during sports programming, but also "STG" which is some consulting company, GEICO, Miller Lite, Applebee's/Applebee/TGI-Whatever, and lots of Nats ads that act as filler. Anyway, in between these ads I've seen dozens of times I hear the following...

"I'm Barack Obama, and I approve this message."
Hello! What's this? It's at the beginning of the ad, so it's going to be a negative ad. As it turned out, it was the ad criticizing Romney's performance in Massachusettes. It's a pretty good ad - I'd heard about it but I never bothered to click through to see it.

I think this is the first campaign ad I've seen all year. There might have been ads during the VA primary, but I don't remember them. I don't know how ad buys work, but I've heard that it's typical to buy a package that appears on a combination of channels for a fixed period of time.  Perhaps MASN is part of a regular rotation for ads, but I doubt it. I'm guessing that the Obama campaign bought a deluxe package.

The Nationals have fans in Maryland, DC, and Virginia. Gee, I wonder which voters Obama is targeting?

Obama's all-in in Virginia. The Romney camp can talk all they want about Wisconsin, but the exit polls show that the badger state is a pipe dream. Romeny is going to have to spend money in the expensive DC market now or his electoral map is going to become next to impossible.

Poll

Debbi Taylor or Kristina Akra?

33%4 votes
41%5 votes
16%2 votes
8%1 votes

| 12 votes | Vote | Results

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Comment Preferences

  •  Tip Jar (5+ / 0-)

    See the losers in the best bars, meet the winners in the dives -Neil Young

    by danoland on Wed Jun 06, 2012 at 07:08:47 PM PDT

  •  Can't vote in your poll (5+ / 0-)
    Recommended by:
    IndieGuy, ColoTim, danoland, Bob Love, inHI

    because I have no idea who those women are.

    That said, it's a good ad buy; you get coverage in 3 areas for the price of 1. And if it's the only game on (not knowing if the Orioles were on another station at the same time), it might also catch the general baseball fan in the area that's just looking for something to watch.

    Mitt Romney: the Etch-A-Sketch candidate in the era of YouTube

    by Cali Scribe on Wed Jun 06, 2012 at 07:17:43 PM PDT

    •  The Orioles were playing on the other MASN channel (0+ / 0-)

      You make a good point about getting sports fans, although there's probably NBA and NHL games going on as well.

      The women are sideline reporters. Debbi Taylor was dumped for a newer model this year.

      See the losers in the best bars, meet the winners in the dives -Neil Young

      by danoland on Wed Jun 06, 2012 at 07:30:15 PM PDT

      [ Parent ]

  •  I've been seeing Obama's ads for at least a month (2+ / 0-)
    Recommended by:
    danoland, inHI

    here in Colorado on my morning news show and some other times when I don't DVR click through all the commercials.  Very few in favor of Rmoney and I don't recall any that weren't superPACs like American Crossroads.  We don't even know if Rmoney approves what's being said in his name.

  •  Nats Won! Obama will, too. (2+ / 0-)
    Recommended by:
    The Eyewitness Muse, inHI

    It wouldn't surprise me if the ad wasn't deliberately scheduled for MASN. Obama doesn't need to reach women. Doesn't need to reach black folks living in Richmond. He needs to reach the white males that watch baseball, among other things.

    Coming Soon -- to an Internet connection near you: Armisticeproject.org

    by FischFry on Wed Jun 06, 2012 at 08:32:19 PM PDT

  •  Definitely, Kristina Akra (2+ / 0-)
    Recommended by:
    danoland, savvyspy

    Although I wish that they'd bring back Amber Theoharris to the Orioles broadcasts...

  •  MASN shows a ton of area college... (1+ / 0-)
    Recommended by:
    inHI

    football and basketball games too, so I often tune in for that purpose.

    I'm pretty sure it ranges throughout the Atlantic Coast.

    I imagine it's relatively cheap to buy, but the coverage in MD, DE, DC, NY, NJ is preaching to the choir. WV, SC preaching to the devil. VA, NC and, to a lesser extent PA is a plus for sure.

    Good to hear Obama is spreading the word to the sports minded.

    I'll bet Romney is countering on the Equestrian Channel though...

    •  well, we know he doesn't have to bother with (2+ / 0-)
      Recommended by:
      The Eyewitness Muse, inHI

      Wealth TV.

      I didn't even know that channel existed until it was on one day at the gym.

      My gym costs $10/month -- go figure.

      Of course, I can't make hardly any of the stuff I see on the Food Network -- but it doesn't stop me from looking! So I guess there's all kinds of "aspirational."

      "The corrupt fear us. The honest support us. The heroic join us." Jesse LaGreca (MinistryOfTruth),Tuesday, October 4, 2011.

      by gfre on Wed Jun 06, 2012 at 09:33:13 PM PDT

      [ Parent ]

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