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I want you to beat Scott Brown.  We need you in Washington, not just for Massachusetts, but for the country.

Right now, both you and Sen. Brown are flooding the airwaves with ads.  It's kind of annoying with 5 months until the election, knowing it's just going to get worse.  Looking at your ads in contrast with his, you're not portraying yourself in a winning manner.  

Here's a collection of Scott Brown's ads: Scott Brown Ads

Yeah, they're total BS.  But they're well-crafted BS.  He's portrayed as casual, modest, relaxed, confident, and friendly.  He knows his diner server's name!  He does laundry!  He supports his wife's career! How can Gail Huff's husband be a bad guy?  And there's that truck again - it PROVES he's a down-to-earth guy. He's coming across to uninformed voters as a wonderful guy - someone you'd love to meet and would be proud to have as a friend.  Again, full of BS.  But it's extremely effective BS.  

Here's an example of one of yours posted on the Boston Globe.

You come across as caring and intelligent.  But you're not smiling.  You're shaking your head no, when you should be nodding yes.  That's an important communication strategy - to say "something must be done!" and nod.  That conveys "you agree with me, don't you?"  Shaking your head "no" conveys a more defeatist attitude.   The overall impression is you're upset and dissatisfied and want to change things.   That's good, and a lot of us are upset and dissatisfied and want to change things.  But that can't be your overall persona.  As a feminist, I hate the word "strident" but that's how you're coming across.  A bit harsh, scolding, and unapproachable.   I'm sure that's not how you are in person, but looking at the ads without knowing anything about you, you seem unfriendly, despite your touching/hugging constituents.  

Your first was better:
You smiled, you nodded, your voice was warm and you shared important things about yourself.

When someone googles "Elizabeth Warren tv ads" your website is the first to come up.  The second is Scott Brown's.  When someone googles "Scott Brown tv ads" your website doesn't appear on the first page of results.  His ads are easy to find on his website, yours I had to dig for through Youtube and the Globe.  

Content is important.  Message is important.  But image is important too, and you need to develop a winning public image fast.  

PS: Please feature people of color in your ads.  Your constituents are of all races and ethnicities.  It's something the Brown and Romney campaigns have been criticized for, and I'm calling you on it as well.  

To readers: please donate to the Warren campaign.  

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