Ever since his sad travels were reported, Seamus, the late Irish Setter owned by the Mitt Romney family, has been the subject of blog posts, poems, stand-up routines, late-night television hosts' monologues, snarky picket signs at political rallies, primary campaign ads and jokes from the president himself. Now, he's depicted in the above ad praising the fuel-efficiency standards negotiated by the Obama administration.
In case you've just returned, Van Winkle-like, from some media-starved locale, 25 years ago, Seamus took a 12-hour road trip with the Romneys. However, the human members of the family rode inside while Seamus was confined to a portable kennel strapped atop their station wagon. He got ill, emptied his loose bowels down the car windows and forced Mitt to stop and hose off both car and dog. Seamus was then returned to his special travel perch for the rest of the trip.
So resonant has the true tale of animal cruelty become that Team Romney has felt the need to establish a page on its campaign website to boast of about how well Romney, as individual and governor, treats dogs.
As you can see in the ad, which is being paid for by the Save Our Environment Action Fund, while the real Seamus met his maker long ago, his spirit lives on. Featuring a khaki-clad Mitt Romney look-alike telling the family to make its final bathroom breaks before heading out, the ad notes that fewer stops will now be required because automobile manufacturers must build new cars that get gas mileage averaging double the current level. Good news for the environment and for the wallet. But not so good for the "Seamus" character, who becomes increasingly eager to hide out at home rather than get taken for a ride.
The ad, with a $300,000 budget, will appear in Pennsylvania, Nevada, Colorado and Ohio.
Brainwrap is discussing the subject here