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I assume you've all seen this done a number of times. A candidate says something really, really dumb. Within hours their opponent or somebody like the DNC/RNC has a simple site up mocking them for their statement(s). I've thought about doing this a number of times, cause well I am a political junkie and I do interactive stuff for a living. To be honest in about the amount of time it will take me to post this I could purchase a domain and have something up. It ain't rocket science.

But alas I never have cause: (1) I am really not that creative. I can hear somebody say something stupid that is easy to mock. Later I see a site making fun of them and think to myself, "well I should have thought of that." (2) I spend too much time here and I do have a job and something close to a life.

Well for months as I sit in my home office with MSNBC on as background noise for 10+ hours a day I noticed I was hearing Mitt Romney say something time and time again. I kept making a mental note. Well a few days ago I thought to myself, "wow Mitt has said he is going to do a heck of a lot of stuff on day one when he is elected." Of course he will repeal The Affordable Care Act (not sure how that is possible BTW -- but we'll come back to this) on day one. But the list gets a lot longer.

So I was buying a few domains for a client today and I had this random idea. I wonder if the domain was available. I was really surprised it was. So I bought it.

Below the fold some more info and a request for help (just ideas and links) to build out the content.

First off I already have a list of four pretty major things (yes I have Googled it) Romney says he'll do on day one if elected. Clearly kicking The Affordable Care Act to the curb is at the top of the list. I'm not going to list the other things on my list, just cause I don't want you to scan this paragraph and say oh he already has that covered, and bounce out of here. You might have a better link. Video. A different take.

OK I will give you this "taste" of all he plans to do, via his own campaign ad from May of this year:

Basically I want as much information as possible. Links, text, video, analysis, you name it. People in this community are wicked smart and I always try to help folks when they ask for help, so I figured fuck it, why not ask my fellow Kossacks for help on this little project :). Maybe we could have some fun.

In a nut shell the goal is simple. Mock Romney for saying stupid stuff (which I realize isn't a rare occurrence). Saying things that are unpopular. Not even possible. And more than anything document according to Mitt his first day at work is going to be really, really busy.

Now before I end and await your input, folks here when we get into conversations about web design always like to ask questions. As with any profession how something is done make sense to the person doing it. Maybe not so much for the person that has never done it before. So here is a little info on what I am going to do with the info I get.

I am going to build the site out on a WordPress theme I just bought.  No reason to design something from scratch. Basically the core of the site. The structure, like where stuff goes, is already done. I might move some stuff around, change the size of images, but pretty much I am going to take this as is and just "plug" my stuff into it.

Here is what the home page looks like (this is a mocked-up demo of the WordPress theme/site -- not the logo, photos, links, and text I'll actually include). What you might call FPO in my industry. For placement only. More of a print term then interactive, but I am "old school."


I'll develop my own logo and change around the navigation links at the top. Where it says "A Responsive and Minimal Portfolio Theme for WordPress" I'll replace that with a blurb about the site. Where you have pictures that are supposed to represent the portfolio of a designer, I'll have visuals (maybe even video if I have it) that represent each of Mitt's day one "promises."

When somebody clicks on one of the images (they will also have mouse-over text) they will get this:


Basically the top section expands vertically like an accordion, you know where I added the Post-it note "Expanded Content Area" to give the individual a brief overview. If I have video, the picture to the left will be said video. If they click the link/button they will go to another page that outlines in detail his promise. All the different times he has talked about it. The context and in most instances why he can't even make the "promise" he is making.

Really that simple, cause well I am trying to keep it simple stupid.

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