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The Obama campaign begins its paid media pushback against Mediscare attacks from Mitt Romney and Paul Ryan, releasing a new television ad set to run in eight states:

The Obama campaign's new ad links to MedicareFacts.com
Mitt Romney’s attacking the President on … MEDICARE? The nonpartisan AARP says Obamacare ‘cracks down on Medicare fraud, waste and abuse … and strengthens guaranteed benefits. The Ryan Plan? AARP says it would undermine … Medicare and could lead to higher costs for seniors. And experts say his voucher plan could raise future retirees’ costs more than six THOUSAND dollars. Get the facts.
Three thoughts:
  1. No fear here: The ad uses the word "Obamacare" as a positive.
  2. Obama campaign wants the upper hand in the accuracy department: This is a tough ad, but it was clearly written with fact-checker pet peeves in mind. It's claims are well sourced, narrowly crafted, and indisputably accurate.
  3. This is just the beginning: Many of the most potent critiques of the Romney-Ryan Medicare plan aren't in this ad. Why? It's just August. You can't win the campaign with just one ad. You don't want to be the San Diego fireworks display of political advertising.

What do you think?

Originally posted to The Jed Report on Fri Aug 17, 2012 at 06:35 AM PDT.

Also republished by Daily Kos.

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Comment Preferences

  •  I suspect Medicare will become what we lawyers (23+ / 0-)

    call "a swearing match" where both campaigns put out that the other wants to kill old people. I suspect that many voters won't sort out the truth for themselves, and simply won't believe either campaign.  And I suspect that's exactly why the Romney campaign "went on the offensive," to use their words, about Medicare. They probably won't convince people that they are "better" than the President on the Medicare issue, but they want to get to a point where voters just don't buy what either side is saying and the issue is neutralized.  

    •  Democrats Already Found This in Focus Testing the (20+ / 0-)

      Ryan budget earlier in the year, it was reported on this site and prog talk radio. They couldn't convince the focus group that the Ryan budget said what it really says.

      We are called to speak for the weak, for the voiceless, for victims of our nation and for those it calls enemy.... --ML King "Beyond Vietnam"

      by Gooserock on Fri Aug 17, 2012 at 06:49:24 AM PDT

      [ Parent ]

    •  Beg to differ. It's Paul Ryan not Obama that wants (16+ / 0-)

      to turn Medicare into a voucher system. It's Paul Ryan, not Obama who is known for wanting to throw grandma off a cliff. It is Paul Ryan and Mitt Romney who want to end Medicare just so they could hand tax breaks to the rich....

      This is just the beginning. We have more than 70 days left till the election.... Voters will be clear where Obama stands and where Romney/Ryan stands....

      •  My point is not what is true (17+ / 0-)

        it is what voters will believe, and how they will react, when both campaigns accuse the other of lying and killing old people.  

        My point is that many voters don't take the time and effort to sort out what is true in that situation.  

        •  but interestingly you'll note that this ad doesn;t (24+ / 0-)

          assert that.

          (se my comment downthread)

          It says that AARP says that Ryan's plan MAY make medicare less affordable.

          That's a huge difference and it sounds more believable than: ending medicare (which no one wants to believe). It used a trusted source (social proof) and doesn't say something that is so over the top that it is not absorbed (even if it's true).

          this is a very smart ad.

          For the record, I am not a member of Courtesy Kos. Just so you know. Don't be stupid. It's election season. My patience is short.

          by mdmslle on Fri Aug 17, 2012 at 07:38:03 AM PDT

          [ Parent ]

        •  AARP could convince seniors (26+ / 0-)

          The nonpartisan AARP is supporting Obama's position on Medicare and his savings through reducing fraud and waste.  I would think that this would tilt seniors to believe what the president is saying rather than what Romney and Ryan are claiming even if they get their mommies to defend them.

          •  You assume that there's some kind of (1+ / 0-)
            Recommended by:
            kareylou

            universal recognition across the political spectrum  that the AARP is "non-partisan" on everything.  

            Well, not so much.

            •  I believe most people regard AARP as non-partisan. (7+ / 0-)

              Not apolitical, mind you, but non-partisan.

              Using AARP is our strongest card  Do you think Romny and Ryan will trash AARP?  Not on your life.

            •  congressional Republicans (3+ / 0-)
              Recommended by:
              OldDragon, Amber6541, Quicklund

              throwing a hissy fit because the AARP didn't do exactly what they wanted them to do on the ACA says nothing whatsoever to dispute AARP's non partisan status.

              And if Republicans want to continue down the path of denouncing the AARP, good luck with that.

              •  If you belong to AARP, then PLEASE keep and eye (2+ / 0-)
                Recommended by:
                Amber6541, msdrown

                out for relevant articles on their web site, log in, and help combat the lies and distortions being posted there for senior to read.

                I decided a few weeks ago that I needed to spend some time taking the progressive message beyond the progressive blogosphere. Much as I enjooy singing with the choir here, it won't get President Obama one more vote than he already has in his pocket.

                When Romney announced his VP pick, AARP published a fluff piece on Ryan, his favorite music, that kind of thing. It was only in the comments that followed the article that some people moved the conversation to the danger Ryan poses for Medicare. I was stunned to see the number of people who support Romney/Ryan no matter what. In short, these people posted the standard FOX/Limbaugh line. I'm not sure that any of these people can be swayed to vote for BO, but I would HATE allowing them to move any undecided seniors to their side.

                Please become familiar with aarp.org and help. We have a monumentally important election coming up.

                Eliminate tax breaks that stimulate the offshoring of jobs.

                by RJDixon74135 on Fri Aug 17, 2012 at 09:11:44 AM PDT

                [ Parent ]

          •  molly - the long term fix that Medicare needs (0+ / 0-)

            for the next generation cannot be achieved just by reducing fraud and waste. It's a small start, nothing more.

            "let's talk about that"

            by VClib on Fri Aug 17, 2012 at 05:48:54 PM PDT

            [ Parent ]

        •  Ad appeals to recognized authority AARP (17+ / 0-)

          Quotes nonpartisan AARP and Center on Budget and Policy Priorities to make its points;  there's no "he said, she said" here at all.   The ad's entire content is direct quotes from nonpartisan sources.  While not many voters may have heard of the Center on Budget and Policy Priorities, everyone has heard of AARP and knows it seeks to preserve earned benefits for all Americans.

          •  And the Romney ad cites the CBO (1+ / 0-)
            Recommended by:
            VClib

            to make the point that the President "cut" $700 billion from Medicare.  

            The problem is that there is some truth on both sides.  The ACA did cut Medicare spending -- including Medicare Advantage and reimbursements to providers.   That's "cuts to Medicare."  That's not "cuts to Medicare beneficiaries," directly anyway (unless you were on Medicare Advantage).   Whether that is a negative thing for seniors depends -- are you on, and do you like Medicare Advantage; do you believe Congress is going to stop with the doc fix like the ACA assumes, and do you think that's going to decrease the number of providers willing to take Medicare or not -- all sorts of subtleties.  

            Someone who takes some time and effort can sort out what's true and what's not.  How many voters do you think do that?

            •  Well (3+ / 0-)

              can we count on you to fly to Florida to explain it all to those dim seniors you seem to think might be confused about this....

              or are you going to just park yourself here and second guess this campaign which so far, has done everything right  despite your disapproval of the smartest, most successful campaign the Democrats have run since 1992?

            •  apples and oranges (2+ / 0-)
              Recommended by:
              Quicklund, bluezen

              I think most senior citizens can testify that nothing was cut from the benefits they have received in the last year.

            •  Republicans will use Obama Video to back claim (2+ / 0-)
              Recommended by:
              VClib, zesty grapher

              In this video Pres Obama concedes Medicare is cut by $700 billion, which is far more powerful than CBO or AARP.  Editing would be needed for time and clarity in a ad.

              Text:

              “TAPPER: One of the concerns about health care and how you pay for it — one third of the funding comes from cuts to Medicare.

              PRESIDENT OBAMA: “Right.

              TAPPER: A lot of times, as you know, what happens in Congress is somebody will do something bold and then Congress, close to election season, will undo it.
              OBAMA: Right.

              TAPPER: You saw that with the ‘doc fix.’
              OBAMA: Right.

              TAPPER: Are you willing to pledge that whatever cuts in Medicare are being made to fund health insurance, one third of it, that you will veto anything that tries to undo that?

              OBAMA: Yes. I actually have said that it is important for us to make sure this thing is deficit neutral, without tricks. I said I wouldn’t sign a bill that didn’t meet that criteria.”

              The most important way to protect the environment is not to have more than one child.

              by nextstep on Fri Aug 17, 2012 at 09:50:12 AM PDT

              [ Parent ]

              •  Big deal (0+ / 0-)

                These "cuts" are known by another same, "savings".  Since when did saving taxpayer money become a bad thing? Once all the thrown sand settle to the ground, Americans will the complexity reduced to the understandable: money was saved.

                If the GOP had a valid issue they were harping on I would have real concern. But this GOP campaign is the most fact-free campaign I can recall, and that is saying a lot.

          •  Every older person I know loves the AARP. (6+ / 0-)

            Using quotes from AARP was brilliant. They are the trusted source of info for older people. SO smart.

            Also notice the slower pace of the ad? They did a brilliant job of communicating with the right demographic. The creative work that comes out of the Obama campaign is so good. I'm always blown away with what they do and how fast they do it. True professionals.

            •  Logo very well recognized, and not just by those (1+ / 0-)
              Recommended by:
              Amber6541

              on Medicare.  As I recall, you can join at age 55,which many people do to get senior discounts.

              •  Actually, it's age 50. (2+ / 0-)
                Recommended by:
                Heart of the Rockies, Quicklund

                I just turned 50 and I'm getting AARP membership offers already. I wish I could afford the dues, but it's very hard on a limited Disability income.

                Honestly, the thought that people are stupid enough to buy the Romney/Ryan lies and vote those assholes into office scares the fuck out of me. If they win, it's a death sentence for people like me, who are dependent on Social Security, Medicare, Medicaid, & SNAP just to survive. It also doesn't help that when there's a rare COLA in SS benefits, you lose benefits from SNAP in a direct cut, and from Medicaid in increased spend down levels. Really sucks, this damnable poverty trap...rules are designed to force you back into work, but if you can't, you're screwed as they eliminate any "extra" assistance anyway. /rant

                "Now is not the time to build fences around our freedom, but to emancipate our culture from the fear of losing it" Keith Olbermann, 2010

                by NightOwl40 on Fri Aug 17, 2012 at 08:49:17 AM PDT

                [ Parent ]

        •  I partially agree (3+ / 0-)
          Recommended by:
          Wee Mama, maryabein, OldDragon

          On the one hand, I think you're right that voters won't take the time to sort out the truth on the matter. However, both academic research and recent electoral history suggest that such ambiguities tend to be resolved in favor of the party that "owns" the issue. Democrats have always owned Medicare, and there's no evidence that it's changed. So, like with Clinton vs. Dole in 1996, the public is likely to take Obama's side in the Medicare scare wars.

          You are reading my signature line. #hashtag

          by cardinal on Fri Aug 17, 2012 at 07:55:17 AM PDT

          [ Parent ]

        •  Many voters already believe Ryan wants to end (2+ / 0-)
          Recommended by:
          TKO333, pademocrat

          Medicare. It is interesting how we seem to believe voters are so dense when it comes to Democratic messaging, yet these voters will remember some of the most obscure and vague bits of untrue information about Obama. Which doesn't mean that they don't get Democratic messaging; they just refuse to accept it.

          Those who hate Obama will continue to believe he wasn't born in America despite a ton of information to the contrary.... We will not pursuade the unpursuadables.... We will, however, get those people in the middle. Already polls suggest Romney is losing independent voters.... 68% of independents, think Romney favors the rich over the middle class.

           http://www.outsidethebeltway.com/...

      •  You're not really disagreeing with Coffeetalk's (5+ / 0-)

        point however. Coffeetalk's point is the conversation will become muddled enough for there to be no clear winner to most low-information voters. These voters differ a great deal from Daily Kos readers, something we forget a great deal here.

        I mean, obviously you this issue as a clear winner for Obama. And over at Red State there people who see Medicare as a clear winner for Romney.

        You're not being "oppressed" when another group gains rights you've always enjoyed.

        by Scott Wooledge on Fri Aug 17, 2012 at 07:38:48 AM PDT

        [ Parent ]

        •  Well Scott.... (4+ / 0-)

          maybe some of us are actually looking at the results of the amount of money that Romney is pouring into the election and getting no movement among independents and barely holding on to the base.

          Maybe the assertion that Red State says this is a winner might be tempered with Red State's track record at predicting when the sun will come up.

          Maybe hammering a simple explanation that money vouchers are different from actually single payer services for seniors is something old people like me can understand without a smart campaign being second guessed by people so concerned that voters are too stupid to figure out that Medicare Advantage is a boondoggle for the insurance companies....

          I invite you and your pal coffeetalk down to the senior center sometime so you can patronize the geezers, who despite your concerns, actually know what this issue is about....and who know damn well that the Democrats aren't going to screw with medicare.

          •  I am glad you are so confident. (2+ / 0-)

            I never feel much confidence in average voter's ability to sift fiction from truth.

            I'd remind you we got a second term of Bush because they're pretty bad at spotting liars.

            You're not being "oppressed" when another group gains rights you've always enjoyed.

            by Scott Wooledge on Fri Aug 17, 2012 at 07:56:57 AM PDT

            [ Parent ]

            •  Maybe that is because (4+ / 0-)
              Recommended by:
              demdoc, Quicklund, pademocrat, bluezen

              I actually talk to voters...

              the best informed voters on this issue are independent and Democratic Seniors whose lives depend on this issue.  And assuming that old people are dim idiots is a serious mistake, which anyone who actually canvassed old people can tell you.,

              Kerry ran a crappy campaign.  He rolled up in a fetal position....and did nothing to counter the lies.

              But I can understand why people would just want to forget about winning because winning requires effort, smarts, and boots on the ground.  And a lot of people find it too much work.

              •  If you're implying I don't talk to voters (1+ / 0-)
                Recommended by:
                slinkerwink

                you're way off-base and have absolutely no idea what you're talking about. We can disagree and both still talk to voters.

                I actually talk to voters...
                And I haven't got any idea what you're going on about "people forgetting about winning." Again, way, way off-base. I don't see people saying we should forget about wining. I'm very confident Obama will be reelected.

                You're not being "oppressed" when another group gains rights you've always enjoyed.

                by Scott Wooledge on Fri Aug 17, 2012 at 08:17:57 AM PDT

                [ Parent ]

            •  True, with an assist (1+ / 0-)
              Recommended by:
              Scott Wooledge

              from voter suppression efforts, esp. In Ohio.

    •  Which voters are in play? (13+ / 0-)

      It seems obvious that it is the Romney voters age  55+. Dems have no reason to switch sides for a voucher plan.

      Obama is already slightly ahead in Fla. If he moves just a small percentage of Romney's 55+ voters to his side... game over.

      Seniors know about the donut hole and the fact Obama closed it. Obama has credibility, Romney doesn't.

    •  Sad, but this is my exact thought (5+ / 0-)

      You already see it play out in the media.  I was wathing CNN yesterday and Ashley Banfield was using the "both sides are using Mediscare tactics" bit.  Also, David Gregory was on the Today Show this morning and was purely talking about politic ad not the facts and it more than likely left the uninformed viewer to conclude that both saids are playing games.  The only person journalist that I have seen outside of MSNBC's opinion hosts that is determine to make sure the facts about Medicare are out there is Soledad O'brien.  She hammered yet another Romney spokesman this morning about the lies about the President cutting Medicare benifits.  She even asked the guy if he thinks it's a good idea for seniors to go out and read that AARP has to say about the issue.  It's sad but Soledad is the only one hammering the Romney team about their lies.  I'm pretty sure that this will become a "both sides are equally guilty" thought by the American people in the same way that they think that bith sides are equally resposible for not getting anything done in Washington.  

      •  Undermining the credibility of the press (3+ / 0-)
        Recommended by:
        kareylou, OldDragon, TKO333

        is another major tactic of the Right this campaign, with Limbaugh calling all the debate moderators "Far Left" so as to psych them out.

        We could only wish that they were Left at all.

        What happens to a democracy when the press has no credibility?

        "When you give back all your ill-gotten gains, you're a reformed crook. When you keep most of the loot and only give back a small part of it, you're a philanthropist." - Alfred E. Newman

        by Abstract668 on Fri Aug 17, 2012 at 08:02:12 AM PDT

        [ Parent ]

    •  that's the idea (2+ / 0-)
      Recommended by:
      Heart of the Rockies, elmo

      but I don't see it working.  Mitt has an established reputation with even his supporters that he'll say anything, he isn't a truthful man.  Obama needs to stay on the offensive for sure, but he's selling an idea that most people already hold, and Mitt is trying to convince them of something rather counter-intuitive.  I don't see Mitt's attacks on Obama on medicare getting him anything, more like he'll disgust more of his own supporters and make them not want to vote. He picked Ryan because he needs his base to turn out, even voter suppression can't make up for his own party staying home.

    •  There are many Faux news & Limbaugh (0+ / 0-)

      Listeners that will likely not even hear/see the "other side".  How does the Obama campaign even reach that group to present their side of the issue.

      Mother Teresa: "If we have no peace, it is because we have forgotten that we belong to each other."

      by Amber6541 on Fri Aug 17, 2012 at 09:14:48 AM PDT

      [ Parent ]

    •  You are undoubtably correct (0+ / 0-)

      But the real question is, what portion of voters will remain unreachable? The Ryan plan has been talked about nationally for a couple years now. Indications so far  seem to say support falls along already-existing partisan lines. With the notable exception of the senior demographic. Here significant numbers of GOP-leaning seniors are repelled.

      I wonder if this has been tested with all-seniors focus groups? Seniors are the ones personally familiar with the ins and outs of Medicare and with the jargon. I wonder if panels of all seniors are as disbelieving.

  •  I like it because (23+ / 0-)

    it will make Michael Gerson cry -- he so upset that Obama is running mean ads against Romney who doesn't have a mean bone in his body.

    I'm hoping they have a series of these ads to run.  I sort of like the idea of the old coffee commercial that had the ongoing and different romance commercials -- I think the coffee was crap, but folks couldn't wait for the next ad.

    " My faith in the Constitution is whole; it is complete; it is total." Barbara Jordan, 1974

    by gchaucer2 on Fri Aug 17, 2012 at 06:42:32 AM PDT

  •  I love the juxtapposition of the (8+ / 0-)

    verbal reference to "experts" with the image of the lady at her kitchen table.

    Audio and video amplify each other.  Well done!

    Willard's forte = "catch 'n' cage". He's not into "catch and release."

    by hannah on Fri Aug 17, 2012 at 06:42:55 AM PDT

    •  yes, but use of the word "experts" is (1+ / 0-)
      Recommended by:
      Aunt Pat

      not effective, because an expert can be anyone.  The GOP has all kinds of "experts" who are simply paid political operatives.  It's better to have a specific on who these experts are.

      Otherwise, I like the ad.

      “Keep the company of those who seek the truth- run from those who have found it” ― Václav Havel

      by SottoVoce on Fri Aug 17, 2012 at 07:39:16 AM PDT

      [ Parent ]

    •  still not scary enough... (1+ / 0-)
      Recommended by:
      Aunt Pat

      in America appealing to intellect often falls short. Appeal to fear, anger. That's why the repugs have been so successful...

      "When fascism comes to America, it will be wrapped in a flag and carrying a cross." Sinclair Lewis, 1935 --Talk of foresight--

      by tuma on Fri Aug 17, 2012 at 07:46:27 AM PDT

      [ Parent ]

      •  Not every ad has to be that way, though. (2+ / 0-)
        Recommended by:
        Heart of the Rockies, OldDragon

        And people are getting feared and angered out, there are so  many of those kind.  I think people are beginning to become immune to them.  This kind might seem refreshing and they might pay attention to it just because it's not fear and anger.

        A healthy mix that will appeal to different people at different times is probably the best.

        "If you trust you are not critical; if you are critical you do not trust" by our own Dauphin

        by gustynpip on Fri Aug 17, 2012 at 07:57:16 AM PDT

        [ Parent ]

    •  Romney "dry-erase" idea is better (9+ / 0-)

      I'll outsource this to Steve at Left Coaster (I wish, by the way that he'd post more often these days).

      The best way for Obama to respond to the dry erase board is to stage events with his own board. He should start by putting Medicare next to both their names. He should then write the positive things he’s doing about health care and Medicare next to his name. And when he gets to Romney’s name, he should say “this is the Romney/Ryan plan for Medicare.” And then he should simply . . . erase . . . the word . . . “Medicare”.

      Skepticism of all the elite institutions, not trust, is what required for successful leadership in this era. Digby

      by coral on Fri Aug 17, 2012 at 07:35:11 AM PDT

      [ Parent ]

  •  Great ad, and I hope the next one uses the "L" (8+ / 0-)

    word.  I hope they say "lies".

    That's one more thing to add to my long list of small problems. --my son, age 10

    by concernedamerican on Fri Aug 17, 2012 at 06:45:10 AM PDT

  •  Since the Republicans Established Their Claim With (6+ / 0-)

    voters 2 years ago to give us our big midterm defeat, I think this is 2 years late. But I'm glad to see it hit the airwaves now.

    Team Obama don't have time to convince a majority of seniors after this long, but if they plug away at it with a series of ads and messages as you suggest, they may well convince most younger voters.

    It's very important that they do. Everybody's a potential Medicare user, but this Republican claim has been out there a long time.

    We are called to speak for the weak, for the voiceless, for victims of our nation and for those it calls enemy.... --ML King "Beyond Vietnam"

    by Gooserock on Fri Aug 17, 2012 at 06:51:22 AM PDT

    •  gooserock you keep saying this but I'll remind (3+ / 0-)

      you that in fall 2010, much of the ACA was not enacted. People were fearful. Today, not so much.

      My husband is on medicare. 2010 is the last year we hit the donut hole in over 7 years on medicare. We got an ACA tax deduction of $250 and many seniors who are in the hole have found their prescriptions to be 50% off.

      So, november 2010 is irrelevant experientially for seniors. people were scared in 2010 because they didn't know what to expect. The GOP cannot rely on that in 2012. People's experiences are not bearing that out. My husband coverage has not changed one whit. We have yet to se a donut hole. We got a tax deduction.

      Please stop with this nonsense about the 2010 election.

      For the record, I am not a member of Courtesy Kos. Just so you know. Don't be stupid. It's election season. My patience is short.

      by mdmslle on Fri Aug 17, 2012 at 07:42:25 AM PDT

      [ Parent ]

      •  It's not nonsense. (1+ / 0-)
        Recommended by:
        distraught
      •  You could be right..... (2+ / 0-)
        Recommended by:
        slinkerwink, distraught

        but we ignore people like Gooserock at our peril. I sincerely hope that all the people who voted for Republicans in 2010 and ruined our Democratic majority have now changed their minds and are going to vote Democrats back in, in November. But I don't think it's a shoe-in. We have seen people vote against their own self-interest, or simply fail to vote, over and over. It doesn't seem like nonsense to mention the possibility and try to prevent it from happening two elections in a row.

        To keep our faces turned toward change, and behave as free spirits in the presence of fate--that is strength undefeatable. (Helen Keller)

        by kareylou on Fri Aug 17, 2012 at 08:25:14 AM PDT

        [ Parent ]

  •  It will dovetail with (17+ / 0-)

    100s of House and Senate ads over the next few months all hitting Rs on Medicare.  

    I'm from the Elizabeth Warren Wing of the Democratic Party!

    by TomP on Fri Aug 17, 2012 at 06:52:10 AM PDT

  •  'We are now no longer the Knights Who Say.... (3+ / 0-)
    Recommended by:
    theKgirls, AggieDemocrat, pademocrat

    Ryan's Plan.......We are the Knights Who Say Romney's Plan"........................................"Ryan's Plan"

    apologies to Cleese & Co.

  •  Love the use of "Obamacare"! (15+ / 0-)

    Every time the RW uses Obamacare as a smear, it'll remind people of this and the ads to come.

    A very nice ad.

  •  On defense (4+ / 0-)
    Recommended by:
    tuma, slinkerwink, gustynpip, MRA NY

    On the one hand, I don't like the fact that Romney was able to strike first on this issue and therefore the first Obama ad is a defensive one.

    On the other hand, calling Romney out (yet again) as dishonest could work to Obama's advantage.  He gets to make his point about Medicare and reinforce the idea that everything Romney does is based on a lie.

  •  Nowhere near as tough as the Bain attacks (4+ / 0-)
    Recommended by:
    zubalove, sethtriggs, MRA NY, pademocrat

    but it's sharp and effective.

    Wonder if the dkos pearl-clutchers will be satisfied?

    Give me your tired, your poor, Your huddled masses yearning to breathe free
    ¡Boycott Arizona!

    by litho on Fri Aug 17, 2012 at 07:13:01 AM PDT

  •  AARP: the golden standard for seniors (10+ / 0-)

    And I'm counting the 55 plus crowd that is eligible for AARP too. Remember how back in 2003, AARP supported Medicare Advantage, mostly because they sold their own plan, and apparently that was good enough for many seniors.

    This time, AARP supported the ACA and is also against the Ryan Plan. Seniors get this.

    I still think the Democrats made a huge tactical error in 2010 allowing the GOP to paint them as Medicare cutters. It's great that Obama 2012 is fighting back and other Democrats are taking cues, but where the fuck were they in 2010?

    •  co-signed... (0+ / 0-)

      team Obama goofed on selling the ACA.
      He never took time to explain (he did here and there)
      exactly what it was that ObamaCare was doing. He let the repugs define it.
      Why couldn't he come out with a white board, lay out point by point what it was
      -Pre-existing conditions - gone
      -dropping you when you are sick - gone
      -donut hole in medicare- gone
      -etc etc etc
      In this nation, being policy smart does not guarantee success...you must beef it up with politics-smartness. Still it's not too late for Obama to do this.

      I still think the Democrats made a huge tactical error in 2010 allowing the GOP to paint them as Medicare cutters

      "When fascism comes to America, it will be wrapped in a flag and carrying a cross." Sinclair Lewis, 1935 --Talk of foresight--

      by tuma on Fri Aug 17, 2012 at 08:03:41 AM PDT

      [ Parent ]

    •  yeah, "the nonpartisan AARP"... (0+ / 0-)

      ...is a bit of an overstatement, I'd say. More like the "wildly inconsistently partisan AARP" or "the AARP, whose interests on this issue do not conflict with their members' and so can be relied upon to assess it honestly."

      Don't get me wrong, there's a ton for seniors to like about the ACA (or "Obamacare," if that's what we're all calling it now) and I get why most seniors are not going to fuss about seeing an AARP endorsement. So I'm fine with this political ad in that it will serve its political purpose. But privately it grinds my gears a bit!

  •  I like the goofy 'silly season' music in the (1+ / 0-)
    Recommended by:
    sethtriggs

    background.  It serves to undermine just how ridiculous their claims are.

    "Believe nothing, no matter where you read it, or who said it... unless it agrees with your own reason and your own common sense." -The Buddha

    by Brian A on Fri Aug 17, 2012 at 07:33:32 AM PDT

  •  An Ad I would Like to See (2+ / 0-)
    Recommended by:
    sethtriggs, gustynpip

    Is one that lists the lies Romney has foisted on the American people one after another, i.e. for starters:

    1.  His Utah, Mass. state tax lies.

    2.  Obama said "You Didn't Build That".

  •  It's The Medicare Stupid (4+ / 0-)
    Recommended by:
    mdmslle, hungrycoyote, elmo, distraught

    This may prove to be the number one issue in the campaign.  For one it is crippling the Romney message.  Let's keep it that way, all Medicare all the time!

    Do check out the website:

    http://www.medicarefacts.com/

  •  WTF is up with the right wing and "vouchers!" (9+ / 0-)

    for everything?

    Actually, I have a unified field theory on this.

    Whenever the right proposes "vouchers!" for any program, they intend to destroy that program.

    But "vouchers!" makes it sound like they have some rational plan, instead of their usual wrecking crew mode.

    At the same time, they hand the "vouchers!" administration to a gouging private enterprise which siphons money from the very people the "vouchers!" purport to help.

    The evil of the right wing never fails to take my breath away.

    •  Like ration vouchers? (3+ / 0-)
      Recommended by:
      gustynpip, elmo, MKSinSA

      Perhaps there's something there, to make the link between vouchers and rationing.

      •  This is a meme we need to focus on (2+ / 0-)
        Recommended by:
        AggieDemocrat, OldDragon

        in posts and conversations everywhere. If we can change the dialog to "ration vouchers", we go a loooong way towards undermining the whole screwed up "voucher" idea.

        It's "ration vouchers", all the time, every time.

        Less "WAAAAH!", more progress.

        by IndyGlenn on Fri Aug 17, 2012 at 07:52:49 AM PDT

        [ Parent ]

      •  yeah.... (3+ / 0-)
        Recommended by:
        kareylou, AggieDemocrat, OldDragon

        Like 'rationing' old people.
        Live your entire life paying into something you know works, along come some pipsqueaks (who have no skin in the game, 'cause they're super rich and can get medical attention no matter what the regular people get), and suddenly you're 'entitled' to vouchers, rationing your healthcare?
        I think not.

        I think, therefore I am........................... Plus ca change, plus c'est la meme chose....AKA Engine Nighthawk - don't even ask!

        by Lilyvt on Fri Aug 17, 2012 at 07:53:26 AM PDT

        [ Parent ]

    •  Republicans want to privatize everything. The (1+ / 0-)
      Recommended by:
      kareylou

      vouchers are for seniors to use in the free market ... the insurance companies that the money would go directly to.

      It was also pretty smart of them using the term voucher or coupon ... Seniors love coupons. It makes it sound like they are getting some sort of discount like the Early Bird Special at a restaurant, when in reality it's going to cost them $6,000+ more a year.

      Oh wait, it's not going to do that. Today's voting seniors are protected from it. It's their children and grand-children and great grand-children who are under 55 that will get the vouchers.

      For me, Mitt reminds me of Jeff Bridges in Starman. He's like an alien that hasn't read the entire manual. You know, he's going, "Nice to be in a place where the trees are the right size. -- Robin Williams on Letterman 26 Apr 2012

      by hungrycoyote on Fri Aug 17, 2012 at 07:52:15 AM PDT

      [ Parent ]

      •  just my luck (1+ / 0-)
        Recommended by:
        Blicero

        to be 54 on Election Day.

        To keep our faces turned toward change, and behave as free spirits in the presence of fate--that is strength undefeatable. (Helen Keller)

        by kareylou on Fri Aug 17, 2012 at 08:03:13 AM PDT

        [ Parent ]

        •  I wouldn't worry too much about it. (1+ / 0-)
          Recommended by:
          kareylou

          They're not going to be able to do it. Too many people are against it ... even their trust worthy over 55 voters who actually want their children and grandchildren to get the same benefits they get.

          For me, Mitt reminds me of Jeff Bridges in Starman. He's like an alien that hasn't read the entire manual. You know, he's going, "Nice to be in a place where the trees are the right size. -- Robin Williams on Letterman 26 Apr 2012

          by hungrycoyote on Fri Aug 17, 2012 at 08:21:24 AM PDT

          [ Parent ]

          •  yes, it's hard to believe (1+ / 0-)
            Recommended by:
            hungrycoyote

            that people 55 and over would just pull up the rope ladder behind them like that.

            To keep our faces turned toward change, and behave as free spirits in the presence of fate--that is strength undefeatable. (Helen Keller)

            by kareylou on Fri Aug 17, 2012 at 08:26:58 AM PDT

            [ Parent ]

  •  I said in another diary: It's a SMART ad (10+ / 0-)

    there' way too many "evil ominous ads" already. It's not necessary to use them for this issue right now, if ever.

    Seniors and people in that 45-54 sweet spot really genuinely want to know the truth. A sensational "political campaign ad" is not necessary. People want to know about their possible health care without all the hyperbole. It's a serious issue and the people most effected by it want serious treatment of this. Imagine you're a 53 year old woman with, say, endometriosis. Last thing you want is some bullshit "political ad" designed to scare the fuck out of you. If you're confused you're just like, "what the fuck is the truth?"

    The AARP is a trusted organization for 50+ people and retirees. and I notice that the ad cited them twice, once on the "cuts" obamacare made to medicare and once on the Ryan plan AND interestingly, it didn't say Ryan plan will end medicare. It says what the AARP said about it which was, "It MAY raise costs for seniors". This is more credible and believable than the claim that it ends medicare (even though it's true). The graphic that shows $6400 figure is a smart way to punch home the massage without saying something that polls show people just can't wrap tjeir heads around (end of Medicare?).

    It's smart.

    This is why  trust this campaign Not every attack or counter punch should be done in the first hour after. People around here have been screaming: WHERE ARE THE TV ADS NO
    NOOEZZZZ!!!!!DOOM!

    But on an important issue that really could change this election into a landslide, it's important to get it right more so than being fast and first.

    Seems to me they focus tested this to death and this language is what works.

    Good on the Obama team

    For the record, I am not a member of Courtesy Kos. Just so you know. Don't be stupid. It's election season. My patience is short.

    by mdmslle on Fri Aug 17, 2012 at 07:35:00 AM PDT

    •  I think it's really good (2+ / 0-)
      Recommended by:
      mdmslle, kareylou

      but it's hard to imagine myself as someone who hasn't been following for months.

      "...annoyingly ethical,"

      by chicating on Fri Aug 17, 2012 at 07:55:13 AM PDT

      [ Parent ]

    •  I think it's a good "factual" ad too. (3+ / 0-)
      Recommended by:
      mdmslle, kareylou, slinkerwink

      However, I also hope they'll be putting out something more hard hitting.  I know, - these are still early days.

      If anyone in the administration reads this blog, I have a request: could you put out an ad that specifically addresses the fears of those of us in the 50+ column (not "quite" seniors) who would be NAILED TO THE WALL with VoucherCare.  I agree that seniors need to be educated on this but I believe that my age group needs a lot more attention. But, I'm biased on that.

      •  i think they need to lay the groundwork first. (0+ / 0-)

        the ad lets people know that Ryan/Romeny's plan would make medicare unstable and cost more for seniors.

        I do think this is addressed somewhat here in this ad for people who are in that 45-54 bracket.

        But yes, let Romney say more prominently that they want to open up "choice" for those who are approaching medicare age. I don't think they've done that quite enough.

        I think Obama has to get R/R to say (often and loudly): NO NO the seniors TODAY are fine but in order for those under 55 to have a medicare when they get older we have to make these changes. We're going to give them more choices in their health care but offering them a voucher to choose who they want for heir coverage.

        We have to force them into that conversation before we can hammer the problems with vouchers for people under 55. IMO, the first step is to do exactly what they've done in this ad.

        For the record, I am not a member of Courtesy Kos. Just so you know. Don't be stupid. It's election season. My patience is short.

        by mdmslle on Fri Aug 17, 2012 at 08:08:34 AM PDT

        [ Parent ]

  •  The real punch of the ad (11+ / 0-)

    is in using AARP as their fact source.

    They're essentially baiting R/R to resume the attacks on AARP because they know who wins that argument.

    Brilliant!!!!!!

    Almost everything you do will seem insignificant, but it is important that you do it. - Mahatma Gandhi

    by NLinStPaul on Fri Aug 17, 2012 at 07:36:15 AM PDT

  •  Nice San Diego fireworks reference. (3+ / 0-)
    Recommended by:
    kareylou, exatc, MKSinSA

    Love it.

  •  The AARP is a fucking flamethrower. (4+ / 0-)
    Recommended by:
    mdmslle, Bush Bites, Supavash, irmaly

    Stand in front of it Mitt, and get burnt to a crisp.

    VULTURE/VOUCHER 2012. FUCK YOU, MIDDLE CLASS!

    by GOPGO2H3LL on Fri Aug 17, 2012 at 07:39:24 AM PDT

  •  Rest assured (0+ / 0-)

    Medicare cuts are in the works no matter who wins. People had better speak up now - not only to Romney/Ryan but also to Obama - and insist on no cuts or euphemisms for the same.


    The Ryan Choice sets upup the possibility for "winning" voters to feel that they had a choice, and that they chose the lesser evil. They can now rest assured that less evil things will happen. Meanwhile, they will have voted for the very evil that they believed they were averting. They will breathe a sigh of relief, while Republicans continue to rail for another four years. At the same time, President Barack Obama will proceed to enact austerity measures that Democrats would rail against if enacted by Romney (and which Romney would have enacted had he been elected). The Democrats will sit silent as Obama cuts Social Security and Medicare (to say nothing of his policies of drone bombing, domestic surveillance, secret renditions, and maintaining a list of American citizens targeted for assassination without so much as charges let alone a trial).
    Yet the social spending cuts that Obama has promised, and that the Ryan Plan includes to a greater degree, are inevitable. The cuts are inevitable not because greedy Republicans demand them, or because Obama is a Republican in sheep's clothing, or because Obama has character flaws, but because along with Republicans, the Democrats voted for every war funding bill, the increased military budget, bailouts to the tune of trillions of dollars, and the tax breaks for the wealthy. We can expect nothing but more service of the corporate, military and imperialist elite by Obama in his second term. His austerity plans will be masked in the rhetoric of FDR-like reform, but they will be not be anything of the sort--any more than ACA is actually a progressive reform and not the gratuitous bailout of the insurance industry that it is.

    Austerity measures are in store, no matter which party controls the White House, because they are needed by the ruling elite to maintain their position and identity as a class. Obama is simply the better choice for the ruling elite because the majority will sit unsuspecting as he enacts the cuts, while the rightwing provides cover by calling him a socialist.

    The Ryan choice is the choice of a ruling elite banking on a second Obama term. Romney and Ryan make Obama appear genial and generous by contrast, and that is exactly the goal.

    “The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.” – Abraham Lincoln

    by Sagebrush Bob on Fri Aug 17, 2012 at 07:41:12 AM PDT

    •  Maybe we could get Obama elected first? (0+ / 0-)

      Your strategy - of telling people it doesn't matter who gets elected, you're screwed - won't do much for getting Obama elected.  At this point, I think that needs to be our top priority.

      "If you trust you are not critical; if you are critical you do not trust" by our own Dauphin

      by gustynpip on Fri Aug 17, 2012 at 08:05:57 AM PDT

      [ Parent ]

      •  and it has the added disadvantage (0+ / 0-)

        of being, well, false.

        •  If it's false, you should have no problem (0+ / 0-)

          getting him to commit in no uncertain terms.

          “The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.” – Abraham Lincoln

          by Sagebrush Bob on Fri Aug 17, 2012 at 10:32:00 AM PDT

          [ Parent ]

          •  And he could start by (0+ / 0-)

            saying that he explicitly doesn't really feel this way:

            He particularly believes that Democrats do not receive enough credit for their willingness to accept cuts in Medicare and Social Security, while Republicans oppose almost any tax increase to reduce the deficit.
            and that he disagrees with Nancy Pelosi about Simpson-Bowles even though the whole idea of creating Simpson-Bowles was his own:
            During a recent press conference, and again during an interview with Charlie Rose, the California Congresswoman said that she would support what's known as the Simpson-Bowles plan, a budget proposal that was created by the co-chairs of a fiscal commission set up by President Obama (dubbed the "Catfood Commission" by progressives). The plan was rejected by members of the commission, failing to win the necessary votes to move to a vote in Congress. Yet the co-chairs -- former Republican Sen. Alan Simpson of Wyoming and Morgan Stanley director Erskin Bowles, a Democrat -- have worked recently to revive it, and the political class speaks of it as if it passed and is an official recommendation of the commission.

            At the end of March, a version of the Simpson-Bowles plan was given a vote on the House floor. It was annihilated, 382-38, with Pelosi and most Democrats voting against it.

            But Pelosi, the day after the vote, said that she could still support the plan if it stuck more closely to the original version put out by Simpson and Bowles. "I felt fully ready to vote for that myself, thought it was not even a controversial thing ... When we had our briefing with our caucus members, people felt pretty ready to vote for it. Until we saw it in print," she said. "It was more a caricature of Simpson Bowles, and that's why it didn't pass. If it were actually Simpson-Bowles, I would have voted for it."

            But, of course, there's nothing to it as Bill Clinton "explained" to Paul Ryan:

            “The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.” – Abraham Lincoln

            by Sagebrush Bob on Fri Aug 17, 2012 at 10:42:20 AM PDT

            [ Parent ]

            •  I categorically reject calls from the left (1+ / 0-)
              Recommended by:
              gustynpip

              demanding that Democratic politicians sign on to a "no cuts" to social programs pledge. That's the ideological equivalent to Grover Norquist "no taxes" pledge.

              There are cuts to these programs that I could support in the larger context of a restructuring of our government that includes significant tax increases for the wealthiest among us. I could support raising the retirement age, and I could support lifting the cap on taxing earnings for social security. I could support changes to Social Security and Medicare that affect only wealthier Americans.

              Yet all of these kinds of changes would be ruled out by the simple minded pledge you demand.

              No, I think it is an awful idea.

              •  Hmmm (0+ / 0-)
                I could support changes to Social Security and Medicare that affect only wealthier Americans.
                Doing so changes these programs from insurance programs into honest to goodness welfare programs and makes them that much easier for the right (of both parties) to proceed to gut them.

                “The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.” – Abraham Lincoln

                by Sagebrush Bob on Fri Aug 17, 2012 at 11:04:15 AM PDT

                [ Parent ]

              •  So the social spending cuts (0+ / 0-)

                in store no matter who wins "are false" yet you support them? Maybe you should get Obama to commit to these acceptable cuts that you say are false? Oh wait, he's already talked about such cuts.

                “The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.” – Abraham Lincoln

                by Sagebrush Bob on Fri Aug 17, 2012 at 11:07:00 AM PDT

                [ Parent ]

                •  Ok, it's like this (0+ / 0-)

                  One guy is going to cut your head off, the other guy is going to trim your hair.

                  Is there a big difference? Uh huh. Both involve "cuts" though.

                  •  One guy is going to cut your head off (0+ / 0-)

                    The other guy is going to sharpen and hand over the machete to the guy who'll cut your head off.

                    “The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.” – Abraham Lincoln

                    by Sagebrush Bob on Fri Aug 17, 2012 at 11:18:20 AM PDT

                    [ Parent ]

                    •  And the guy sharpening the blade (0+ / 0-)

                      will meet with almost no resistance. The guy who tries to cut your head off will at least meet with some resistance, like when Bush tried to privatize Social Security.

                      “The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.” – Abraham Lincoln

                      by Sagebrush Bob on Fri Aug 17, 2012 at 11:19:58 AM PDT

                      [ Parent ]

                    •  Well, I get that this is what you're afraid of (0+ / 0-)

                      I just don't see any evidence for it, sorry.

              •  Let me ask you... (0+ / 0-)

                Do you support the original Simpson-Bowles proposals like Pelosi has indicated she does?

                “The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.” – Abraham Lincoln

                by Sagebrush Bob on Fri Aug 17, 2012 at 11:12:15 AM PDT

                [ Parent ]

      •  Yeah, we wouldn't DARE want to (0+ / 0-)

        make Obama commit to something as important as this while we still have at least a small amount of leverage. We should wait till he's re-elected and never has to face voters ever again before we demand anything in return for our votes. Must - Vote - Obama - no matter what he wants to do.

        “The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.” – Abraham Lincoln

        by Sagebrush Bob on Fri Aug 17, 2012 at 10:45:09 AM PDT

        [ Parent ]

        •  You go right ahead and vote for Romney instead (0+ / 0-)

          if you can't stomach Obama.  Because those ARE our two choices.

          "If you trust you are not critical; if you are critical you do not trust" by our own Dauphin

          by gustynpip on Fri Aug 17, 2012 at 10:52:10 AM PDT

          [ Parent ]

          •  I won't vote for either (0+ / 0-)

            I don't subscribe to the Sam Seder approach to voting.

            “The probability that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.” – Abraham Lincoln

            by Sagebrush Bob on Fri Aug 17, 2012 at 11:00:06 AM PDT

            [ Parent ]

            •  Okay. Take your ball and go home. That'll (0+ / 0-)

              really show us.  You won't have any say whatsoever.  That's punishment.

              Don't know what you're doing on Dkos though.  The site is quite clear in that our goal is to ELECT more and better Dems.  Taking your ball and going home won't help with that.

              "If you trust you are not critical; if you are critical you do not trust" by our own Dauphin

              by gustynpip on Fri Aug 17, 2012 at 12:15:58 PM PDT

              [ Parent ]

  •  This isn't really about (2+ / 0-)
    Recommended by:
    mdmslle, sethtriggs

    "returning fire".

    This ad seems like a simple baseline "laying out the facts" to rebut the "Obama cut Medicare" lie. Once that's established, and people have these facts in their minds to guard against the GOP lie, THEN the big guns will come out attacking the GOP "voucherization" plan. This was a table-setting ad and I think it was well done. But it's not yet "returning fire."

    I'm a dyslexic agnostic insomniac. I lie awake at night wondering if there's a dog.

    by rennert on Fri Aug 17, 2012 at 07:41:24 AM PDT

  •  It is always positive to use AARP or the AMA (3+ / 0-)
    Recommended by:
    mdmslle, CrissieP, sethtriggs

    to defend yourself.  Republicans can hardly attack them.

    The Muslim said "I wished I had met Christ before I met the Christians" - Rev. Marvin Winins

    by captainlaser on Fri Aug 17, 2012 at 07:41:51 AM PDT

  •  The GOP (1+ / 0-)
    Recommended by:
    sethtriggs

    thinks this is a winning issue for them, why?  Because in one house race in Nevada they took a seat using the strategy that Romney is now using.  I, personally, do not think this is a winning issue for the GOP, and am glad to see this ad on the air.

    Medicare works because of the way it is now structured, it will become a nightmare for seniors if they have to figure out which private provider will take them, will cover what they need and NOT cost them $6,000 more out of pocket.

    Just amazing how the GOP lies to try to get people to support their ideas.  The sad fact is that far too many people do not understand exactly what is going on with the GOP plan for Medicare, ads like this will go a long way towards helping to clarify what the differences are.

  •  AARP carries a lot of weight with seniors. (3+ / 0-)
    Recommended by:
    mdmslle, GOPGO2H3LL, Supavash

    That, to me, is the best part of the ad.

    If Obama didn't get Bin Laden because he didn't pull the trigger; then Bin Laden didn't take down the World Trade Center because he didn't fly the planes.

    by Bush Bites on Fri Aug 17, 2012 at 07:45:05 AM PDT

  •  Predict: PolitiLie will rate it 'false' b/c... (2+ / 0-)
    Recommended by:
    GOPGO2H3LL, sethtriggs

    It says 'AARP sex 1%'s plan will weaken Medicare', but clip in ad sez 'will weaken maket power of' it.

    By PolitiLie standard's if 1 thing in a BO ad can be squinted at sideways so it looks not 100% true... then Bo is lying.

    Contra, if anything in 1%s ad can be see true in any possible alternate universe, then its at least 1/2-true.

  •  Allow be to bifurcate this campaign. (5+ / 0-)

    You want suburban votes?  Convince them that 1) you've lowered their taxes and 2) Mitt will raise them.

    You want senior votes?  Convince them that Mitt will make them pay an extra $6400 per and that they'll have to go out and comparison shop insurance when they should be enjoying retirement.

    Repeat those two things over and over and over, and throw in Rick and Newt calling Mitt a vulture and a liar and this thing is fucking DONE.

    VULTURE/VOUCHER 2012. FUCK YOU, MIDDLE CLASS!

    by GOPGO2H3LL on Fri Aug 17, 2012 at 07:48:28 AM PDT

  •  i like the ad (0+ / 0-)


    it is short and sweet and gets to the point.  And the big bright "$6,400!"  is the grabber.

    "Kossacks are held to a higher standard. Like Hebrew National hot dogs." - blueaardvark

    by louisev on Fri Aug 17, 2012 at 07:48:33 AM PDT

  •  It could've used a bit more explanation (0+ / 0-)

    like how seniors are saving a lot of money right now with their prescription costs due to Obamacare.

  •  Fact Check Endorsement should be (2+ / 0-)
    Recommended by:
    Supavash, irmaly

    included in all OBAMA ads by an independent fact check!
    Pick an impartial one, and state at the end of the message FACTS IN THIS AD WERE VERIFIED BY __.

    Rmoney/yan cant do that!

  •  What do I think? (1+ / 0-)
    Recommended by:
    GOPGO2H3LL

    I think we have to envision this totally differently.

    We are still hanging onto the notion that we have to exhibit our core beliefs, those being that a good resident, citizen and worker is fair, rational and "nice".

    Nope, I saw a pic of Harry Reid the other day. Smiling. I imagined him about 25 years old with that same smile, perhaps ready for a fight, and full of spit and vinegar.

    That reminded me of WW2 posters of our soldiers who were going to give the ultimate sacrifice to defeat the fascists. For example:
    http://olive-drab.com/...

    And then I realized, boys and girls, we are STILL fighting fascists. And some of us may have to make the ultimate sacrifice, too, to save our Nation from those who would sell it to the highest bidder.

    We are not fighting honorable Republicans anymore. We are fighting international fascists.

    Meh. Romney.

    Ugh. --UB.

    "Daddy, every time a bell rings, a Libertaria­n picks up his Pan Am tickets for the Libertaria­n Paradise of East Somalia!"

    by unclebucky on Fri Aug 17, 2012 at 07:52:57 AM PDT

  •  AARP (2+ / 0-)
    Recommended by:
    hulibow, GOPGO2H3LL

    A winger on HP commenting on the ad stated that the AARP was an insurance company; hence, ad was biased. Face. Palm. What is almost as distressing as voter suppression, is just how ignorant some voters are.

  •  Obamacare is a good word (1+ / 0-)
    Recommended by:
    GOPGO2H3LL

    Using the name your enemies and the general public call something is a win here. Other PR agencies have tried this with good success for other products and issues.

    Making the word Obamacare a positive can only help Obama. And it can only make the GOP look stupid in the future.

  •  Its about time (2+ / 0-)
    Recommended by:
    GOPGO2H3LL, Mysoreback

    Romney/Ryan have been spewing their "Obama cutting Medicare" lie since last Saturday.   This ad should have been up Monday.  

    They also need to ad the tag line "who do you trust more to strengthen Medicare?"

    The difficulty lies not so much in developing new ideas as in escaping from old ones! - John Maynard Keynes

    by Do Something on Fri Aug 17, 2012 at 07:59:02 AM PDT

  •  nice to see team Obama (1+ / 0-)
    Recommended by:
    Supavash

    speaking truth to power

    far past time the Republican spin-doctors were effectively responded to

    "a lie that can no longer be challenged becomes a form of madness" -Debord

    by grollen on Fri Aug 17, 2012 at 07:59:04 AM PDT

  •  Paul Ryan is in The Villages today. (4+ / 0-)
    Recommended by:
    Supavash, GOPGO2H3LL, MRA NY, distraught

    The Villages is a large retirement community in Fla. of about 31K seniors who vote about 80% republican.

    The reason Ryan is there is to reassure his voters about his medicare plan.

    Democrats are forcing Republicans to play defense and defend their own turf. If a small percentage of these voters switch....game over.

    •  With his mother I believe. (2+ / 0-)
      Recommended by:
      GOPGO2H3LL, distraught

      Getting Mommy to vouch for him.  

      An OFA Campaign Web Ad is the new Reid "sternly worded letter".

      by Jacoby Jonze on Fri Aug 17, 2012 at 08:08:47 AM PDT

      [ Parent ]

      •  well her sonny boy (0+ / 0-)

        is a millionaire. She can just rely on him to pay for her health care.

        However, given what I've seen of Paul Ryan's character, I'd advise Granny Ryan to get it in writing and have her lawyer look over it carefully first.

    •  Oy! The Villages! (1+ / 0-)
      Recommended by:
      distraught

      http://www.miamiherald.com/...

      Big article in the Herald today about The Villages - completely controlled community - Democrats are in the closet.  The whole place is run by H. Gary Morse, a big Rmoney supporter.  

      My mom has friends who live there.  It makes me crazy to visit there.  

      They are something like 70% registered Republicans and 80% of the residents turn out to vote.  

      It's the place where Romney was filmed singing that Obama used in the first ad we all liked so much...

      Every one of these people have kids and grandkids but they don't seem to give a crap about any of them, as long as they get theirs...

      "Focusing your life solely on making a buck shows a certain poverty of ambition. It asks too little of yourself. Because it's only when you hitch your wagon to something larger than yourself that you realize your true potential." - Barack Obama

      by Ricochet67 on Fri Aug 17, 2012 at 09:49:59 AM PDT

      [ Parent ]

      •  omg (0+ / 0-)
        Throughout the day, Fox News provides updates on the TV station, the Villages News Network (VNN). Every half hour, those bulletins can be heard on the streets as they are piped into the speakers attached to the street poles that ring the Villages’ two market squares. (The rest of the time, the speakers play nostalgic rock from the likes of Joni Mitchell, Steppenwolf and the Beach Boys, plus an occasional ad for a local vascular vein center).

        Democratic Governors Association on: Mitt Romney's economic plan

        by distraught on Fri Aug 17, 2012 at 01:08:48 PM PDT

        [ Parent ]

        •  Talk about 1984 (1+ / 0-)
          Recommended by:
          distraught

          That is very very scary.

        •  Yeah, can't decide (0+ / 0-)

          if it's 1984 or Stepfordville.  I loathe the place.  

          My mom lives in the Villages wannabe Ocala Palms.  Also owned by a developer guy who controls everything, but they don't have the shops and the piped in music.  

          But their cable, water & sewer & electric is all funneled through Venture Associates, so there's big surcharges for "administration."  They had a chance to be annexed to the City of Ocala 2 years ago and the campaign against it was crazy.  

          So where people outside the community pay $23 a month for water, my mom pays close to $70 if she's watered the lawn twice a month.  Her electric & sewer is $50 more than the area's other residents that aren't in the community.  

          The cable was really a DirecTV feed, plus local channels and a community channel, but they were charging double what DirecTV was charging if you had a dish.  I got her a dish and her own subscription right before they changed the docs to force people to pay for "their" cable, whether they want it or not.  

          Venture is not turning the community over to be run by the HOA - as long as they have one lot left, they don't have to, so they keep adding chunks of land so there is always one unbuilt / unsold lot.  They ripped out every decent old growth tree to put in a golf course.  When they were  hit by the 2004 hurricanes and lost the few remaining 100 year old oaks that were left, instead of replanting new trees in those spots, they cleared the lots and built more houses.  

          It's not as crowded or popular as the Villages, but my dad wasn't impressed with the Villages - he thought it was crowded and creepy (and too far from their church, etc.).  So they went to OP.  

          Nearly everybody I've met out there is a Republican, except for Mom's immediate next door neighbor.  They are always happy to see me when I go visit, because they said talking to everybody else up there is like talking to brick walls.  They all watch Fox News and believe all the crazy stuff about Kenya and birth certificate forgeries and other crap.  

          "Focusing your life solely on making a buck shows a certain poverty of ambition. It asks too little of yourself. Because it's only when you hitch your wagon to something larger than yourself that you realize your true potential." - Barack Obama

          by Ricochet67 on Fri Aug 17, 2012 at 05:18:41 PM PDT

          [ Parent ]

  •  It's a good ad. (1+ / 0-)
    Recommended by:
    rasfrome

    As soon as people hear that RR wants to 'change Medicare', that's enough for them.  The word 'voucher' ought to do it.

    And the AARP quotes are perfect.

    Simple, direct, effective.

  •  This cartoon is effing brilliant (0+ / 0-)

    Highlights Mitt's Olympian skill in flip-flopping:

    http://www.latimes.com/...

  •  mentioning AARP = priceless :-) respected & (2+ / 0-)
    Recommended by:
    rasfrome, GOPGO2H3LL

    38 million members

  •  It's "low-information" voters that (1+ / 0-)
    Recommended by:
    GOPGO2H3LL

    scare the hell out of me.  
    I agree that the Romney campaign is all about muddying the waters - it's their best option, as we all know that their actual positions are anathema to anyone
    (1) with half a brain or
    (2) not part of the 1%.

    It's that half-brain notion that scares me - an AP story covered by the Washington Post (8/11) talks about Georgetown Steel in Georgetown S.C.  In 1998, it was owned by Bain Capital.  A citizen, Shirley Carter, and her neighbors sued the Georgetown Steel to clean up - the mill had left a brown coating on everything - it was quite polluted.  In the end, Georgetown Steel declared bankrupcy, Bain walked away with more than $30M in profits, and Shirley Carter got $800.  As she said, "that wasn't even enough to paint the house".
    Here's the part that makes the hair on the back of my neck stand up:
    Carter is a Romney supporter this election.

    We're doomed.

    •  IMHO (0+ / 0-)

      muddled messages, which WOW the RR campaign does in spades, won't be enough to unseat an incumbant.  Better to go with the devil you know than the devil you don't know, unless of course you hold a Hatefest Convention ala GOP 1992 Houston Convention and declare war on American women and teh gays. Obama won't do that, so nothing to fear (oh, that, and have a conservative crack-pot running as an Indy).

  •  Get the Facts. that's good. keep that going. (1+ / 0-)
    Recommended by:
    PlinytheWelder

    i'd start hanging "Privatize" around the Vulture/Voucher Plan as well.

    paul ryan created the deficit

    by rasfrome on Fri Aug 17, 2012 at 08:10:59 AM PDT

  •  I liked the ad (0+ / 0-)

    Very simple and straight forward. AARP source is great because everyone knows and respects AARP. Hope TeamObama uses more AARP ads.

    the Republican brand is totally bankrupt.

    by vlyons on Fri Aug 17, 2012 at 08:13:06 AM PDT

  •  That explains...... (1+ / 0-)
    Recommended by:
    GOPGO2H3LL

    why I have been hearing anti-AARP ads on my local radio station (I get only AM radio in my car). The implication of these ads is that AARP has turned into a liberal advocacy group and patriotic, conservative seniors are starting their own group, which they invite you to join. Wish I could remember the name of the group.

    I don't remember what supposed motivation the American Association of Retired People had for harming seniors, but this ad said not to believe anything they said--join this other REAL American group.

    OT--I also heard the host (not a nationally famous name) say, "Well of course the CBO says that. They are in the liberals pocket". Sadly people might hear that and believe it, as well as discounting what the AARP says.

    My car radio is basically opposition research these days. And traffic and weather. They haven't found a way to bash the liberals during the weather report yet.

    To keep our faces turned toward change, and behave as free spirits in the presence of fate--that is strength undefeatable. (Helen Keller)

    by kareylou on Fri Aug 17, 2012 at 08:13:55 AM PDT

  •  A perfect ad... (0+ / 0-)

    ...using a perfect source.

    "First they ignore you, then they laugh at you, then they fight you, then you win." --Gandhi

    by alaprst on Fri Aug 17, 2012 at 08:16:18 AM PDT

  •  Needs to be more specific (2+ / 0-)
    Recommended by:
    kareylou, slinkerwink

    The Romney campaign keeps repeating the number "$716 billion in cuts", so I think Obama needs to put out an ad that uses this same number and refutes it.  The vague "strengthens Medicare" doesn't automatically correlate to that $716 billiion in "cuts"---not to the listener who may be uninformed anyway.  Just my two cents.  This ad is ok--I'd give it a B--but they need to put out another ad that DIRECTLY disputes the $716 billion number Ryan and Romney keep repeating over and over and over.  

    •  I agree. (0+ / 0-)

      We should change the phrase to "routed out $716 in wasteful Medicare spending" Can we go so far as to call it abuse? That would be even better.
      It's not just cuts. It matters what you cut.

      To keep our faces turned toward change, and behave as free spirits in the presence of fate--that is strength undefeatable. (Helen Keller)

      by kareylou on Fri Aug 17, 2012 at 08:31:25 AM PDT

      [ Parent ]

  •  Coupon not voucher. (0+ / 0-)

    My apologies the the Kossack who posted this, I thought it was a brilliant idea, but I can't find the tread or your name.

    Someone here on Kos who works in branding suggested that we stop calling them "vouchers" and start calling them "coupons"...because coupons are are what people clip when they are scrimping.

    Saying the Rand/Romney plan will give you a "coupon" in place of Medicare more fully highlights the fact that it will not cover all the costs -- which hey, a voucher might?

    The GOP are bankrupt as a part and as human beings, but they have wealth in branding ideas.

    Oh shut up and tax the rich.

    by stuntfrau on Fri Aug 17, 2012 at 08:37:13 AM PDT

  •  Gibberish from The Romdrone and The Granny Killer (0+ / 0-)

    Excellent piece in yesterday's New York Magazine by Jonathan Chait on the 'gibberish' (his word) that is the Romdrone/Granny Killer Medicare 'plan'. Chait ends the piece with this:

    Karl Rove repeats his party’s message. Republicans are going to win the Medicare fight! Try to follow the bouncing ball here. First Rove insists that the Ryan budget doesn’t cut Medicare because the dollar sums in the Medicare budget will rise:

        For one thing, the GOP doesn't cut Medicare spending. This fiscal year, Medicare outlays will total $503 billion. Even under the House GOP budget — considered the most parsimonious plan out there — Medicare spending would be $855 billion annually 10 years from now.

    This is a pretty dumb way to define a “cut.” If it costs more money to provide the same service from year to year, then holding the budget below that level reduces the level of service, and is thus a cut. But suppose for the sake of argument that Rove’s silly method is sound. Here is the very next paragraph of his column:

        Mr. Romney also has advantages in the contest with Mr. Obama. The president's legislation cuts Medicare by $716 billion to pay for ObamaCare.

    Didn’t Rove just tell us, one paragraph earlier, that it’s not a cut if the nominal dollar total you’re spending goes up? Now he’s using a definition of “cut” to attack Obama that he had just assailed a few sentences before.

    I’d attribute this all to a grand, venal scheme, but I suspect doing so would overestimate the level of cognition at work here. You probably had a bunch of Republicans in a room throwing out any and all talking points to defend their plan, some of which make sense on their own terms, some of which make no sense, and which add up to utter gibberish.

    I’d also point out that, in his letter, Diullio actually singled out Rove as one of the better-informed, and even “wonky,” denizens of the Bush White House. This is pretty frightening.

    Indeed...be afraid; be very afraid.
  •  The power of AARP and as a member I (1+ / 0-)
    Recommended by:
    Jack Hare

    approve heartily!! Right on.

  •  Obamacare improved medicare. (2+ / 0-)
    Recommended by:
    Jack Hare, Amber6541

    1.  It added free preventive care with no deductible or co-pay
    2. It closed the donut hole in drug coverage
    3. It extended the solvency of medicare by 8 years by cracking down on waste and abuse.

    Make a positive case for Obamacare 1...2...3....and then remind voters that Romney wants to abolish Obamacare and in addition turn medicare into a voucher program.

    But make a positive case for Obamacare first.

  •  Notwithstanding focus groups... (0+ / 0-)

    The Obama campaign should keep this up and add as many trusted opinions as possible...like the Kaiser Foundation.

  •  Do a whiteboard ad--refuting Romney's (0+ / 0-)

    I think I good ad would take Romney's whiteboard and show the truth.  Stephanie Cutter has as youtube video that does just this but it's too long for an 30 second ad.  If the Obama team could somehow take the info in Stephanie's video and condense it into a 30 second spot (use the graphics only?) that would be a great ad.  Here's a link to Stephanie Cutter's video:

    http://www.youtube.com/...

  •  Midwestern Accent (0+ / 0-)

    I love the voice over here. Great midwestern accent. Especially on the final word, “Facts!”

  •  What do I think? (0+ / 0-)

    I think you nailed it, my Obamacare. Take back the word.

  •  Good ad but major mistake -- music (0+ / 0-)

    The music in the ad makes it difficult for people with poor hearing to understand.   At least it was a little difficult for me to understand, and my hearing is not that bad yet.

  •  hate that the use the word voucher (0+ / 0-)

    I really really really hate that people use the word voucher. Voucher implies (right or wrong) that the full cost is covered.  I'ld rather describe the plan as a coupon or cost rebate or even premium offset system (POS) but not a voucher.  

    Just run f-in ads showing the greatest hits of Republicans talking about ending medicare and how it's evil and end with one of Mitt Romney.  With a tag line of "Vote Republican for President and Congress and end Medicare"

  •  Fine as is (0+ / 0-)

    I thought the ad was fine as is and probably more effective than a good many.

    I think a "role play" ad would be more effective - an ad showing a retired couple shopping for health coverage with a voucher - they same couple having helped their own parents file for Medicare before Ryan.

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