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THIS is how you do it!

When I interviewed Michigan Supreme Court candidate and University of Michigan law professor Bridget Mary McCormack earlier this week, I told you that today was going to be a big day for her. And it is. In addition to receiving the coveted endorsement from Democracy for America (read my interview with DFA's Jim Dean HERE), the McCormack campaign released a new online ad. But this isn't just any ad. This ad was filmed with cast members from The West Wing and looks like an episode of the blockbuster show.

The ad talks about a national emergency that's in progress: people are voting in the partisan section of the ballot but NOT in the non-partisan section where they judges are elected and the ballot initiatives are voted on. It also highlights the amazing background and work done by McCormack.

It's a smart, funny, and very entertaining way to get the point across while endorsing a terrific candidate for the state Supreme Court.

Walk and Talk the Vote - West Wing Reunion

This came about because McCormack's sister, Mary McCormack, was on The West Wing from 2004-2006. One of the funniest bits in the video is when characters ask, "Who is Mary McCormack?" McCormack walks in the door and says, "No clue but something tells me she's delightful! And whip smart! And possibly hot!"

When the cast came to Ann Arbor to film the ad, it generated buzz that there was going to be a West Wing movie forthcoming. When you have big names like Martin Sheen and Lily Tomlin in town, it turns heads.

As I said in my interview piece, Bridget McCormack is running a conventional political campaign in very unconventional ways. This is just one more example of that. It's smart. It's funny. It's entertaining and informative and, most importantly, it's effective.

Please share widely.

Cross-posted from Eclectablog.

Originally posted to Eclectablog - eclectic blogging for a better tomorrow on Thu Sep 20, 2012 at 05:27 AM PDT.

Also republished by Michigan, My Michigan.

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