What women have been trying to tell Republicans for the last 50 years (or more):
"Women care about all of the same things that men do: the economy, jobs, foreign policy, education, health care, the environment."
What Republicans actually believe about women:
"Women's entire lives revolve around babies and possibly small children."
What happens when Republicans attempt to reconcile those two statements: The head-exploding result, below the fold.
Romney's campaign knows it has a women problem. It's actually so concerned about this that, for the first time, it's actually attempting (clumsily) to pay attention to actual women's thoughts. Only Republican women's, but still, it's definitely a sign that they're recognizing that there's something wrong.
But the result...the result would be hilarious if it weren't so sad. It appears that Republican messaging people are constitutionally incapable of imagining even a hypothetical scenario where a woman might be personally invested in the economy. They can't create a personalized, evocative narrative - even from a conservative perspective. Instead, they write a bland, disconnected monologue about women in the abstract, and then personalize it with a baby.
Calvino Partigliani already discussed how ridiculous the actual narration is. I don't think I can do any better. It is the silliest, most unrealistic monologue ever. But even so, it's illuminating: This is Republicans trying to be feminist.
Memo to any Republicans out there who are confused about the persistent gender gap: This. This is your problem.