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On the local CBS channel here in Florida, between the end of the football game and the start of 60 Minutes, they ran a new Romney ad featuring Marco Rubio.  It is devoted entirely to Medicare.  Rubio says that his 81 year old mom "depends on Medicare" but he admits that, under the Romney-Ryan plan,

younger Americans [must] accept that our Medicare will be different than our parents'.

This from the same guy who has said that Medicare and Social Security
actually weakened us as a people because they made it so it "was no longer necessary to worry about saving for security because that was the government’s job."

The spot is called Least We Can Do.

Does that seem like an effective ad to you?

It does not make sense to me, highlighting the fact that Romney will reduce benefits for younger people.  Rubio says sacrifices are necessary because "Medicare is going broke," but this ad is not going to win people over.

As pointed out in the Huff Post,

Democrats have spent over a month slamming Ryan for proposing to turn Medicare into a voucher system, which they argue would "end Medicare as we know it."

The ad implies that the campaign still feels vulnerable against those attacks, which have also played a big role in races at the congressional level.

As one commentator pointed out,

Do Republicans ever talk about the Defense Department going broke? Or the CIA going broke? Or the Congressional Pension Fund going broke?


Rubio has cut a similar ad in Spanish.  My favorite part is Mitt himself saying in Spanish that he approves the message.

Another good comment on the ad: "Hey Marco...if your mom is 81, uses Medicare and doesn't pay federal taxes, isn't she "in the bag" for Obama?"

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Comment Preferences

  •  At Least They're Admitting That They Want (6+ / 0-)

    Social Security trillions in the stock market for them to gamble with, rather than safely held by we the people.

    Effective, I don't know. I'd like to think not.

    We are called to speak for the weak, for the voiceless, for victims of our nation and for those it calls enemy.... --ML King "Beyond Vietnam"

    by Gooserock on Sun Sep 23, 2012 at 06:45:30 PM PDT

  •  Strange that R&R are willing to lose the election (2+ / 0-)
    Recommended by:
    GreenCajun, OleHippieChick

    over a policy that won't have any effect whatsoever until 2 years - under the most optimistic of circumstances - after they leave office.

    How does that make sense?

    Am I right, or am I right? - The Singing Detective

    by Clem Yeobright on Sun Sep 23, 2012 at 06:51:18 PM PDT

  •  It doesn't make sense. Worst campaign (3+ / 0-)
    Recommended by:
    GreenCajun, MKSinSA, OleHippieChick

    In history!

  •  That ad started running a couple of days ago (5+ / 0-)

    here in SoFla.  Not sure why - I'm sure the Century Village crowd won't take too kindly to it.  

    Rubio's and Ryan's mothers aren't worried about what they do to Medicare and they're not worried about their  kids because they'll have all those nifty federal retirement programs to supplement their Medicare anyway - Ryan's been in Congress all his working life and gets whatever that plan is, which is a helluvalot better than what we get.  Rubio started out in the state legislature and is now in the US Senate - so he doesn't have to worry about his retirement benefits / Medicare either.  

    Most seniors DO give a damn about their kids or grandkids.  

    Even my own mother, who is 85 and is unfortunately really prejudiced (she keeps reminding me that "that Obama guy is black, you know" - yeah Mom, I know, don't care - more interested in the content of his character than the color of his skin), is thinking of not voting at all, because I've finally convinced her that R/R is going to hurt ME, even if it won't hurt her, so she'd rather stay home (because there is no way she'd vote for that black guy).  

    Fine, mom, stay home - 4 years ago I fought with you because I didn't want to disenfranchise you - I made you go vote.  This time, please, feel free to stay home.  

    "Focusing your life solely on making a buck shows a certain poverty of ambition. It asks too little of yourself. Because it's only when you hitch your wagon to something larger than yourself that you realize your true potential." - Barack Obama

    by Ricochet67 on Sun Sep 23, 2012 at 07:16:33 PM PDT

  •  I thought the ad was extremely effective (0+ / 0-)

    GREAT production values and K.I.S.S. message done to perfection. Given in the right tone of voice, too.

    Only SOME of us know what the GOP is hiding in the ad:  that they don't believe in social spending and that they want to cut it off.

    My suggestion? Counter this ad with ads that feature what the same Republican Party said (wrongly) about the creation of Medicare and Social Security in the first place.
    How it would never work, etc. etc.

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