Skip to main content

There's been a lot of analysis and discussion of Willard's total loser of a campaign. But columnist Mark Shields nails Romney's problem in a nutshell.

I have a different theory.

And the theory is that Mitt Romney is the first presidential candidate in -- certainly in the last 35 years who wherever he campaigns does worse. And I think that's his real problem.

The only thing Romney seems to excel at, is driving up his unfavorables with personal appearances.

Fast forward past the David Brooks inanities to the 1:07 mark where Mark Shields says it:

Watch Shields and Brooks on Early Voting, Preparing for the Debate on PBS. See more from PBS NewsHour.

MARK SHIELDS: I have a different theory.

And the theory is that Mitt Romney is the first presidential candidate in -- certainly in the last 35 years who wherever he campaigns does worse. And I think that's his real problem.

I mean, for example, in Florida, his personal unfavorable rating in January was 29 percent. It went up to 35 percent in May. It's now at 48 percent.

In Ohio, the same thing. It went from 34 percent unfavorable in January, to 37 percent in May, to 49 percent in September.

The more they see him, the less they like him. And this is a real problem. It happened to Gerald Ford, the president of the United States, in 1976 in a marvelous campaign, a great campaign.

Stu Spencer, who was a strategist, met with the president in the White House with Bob Teeter and Dick Cheney, who was chief of the staff, said, Mr. President, you are a great president, but you are a terrible campaigner. Everywhere you go, your numbers go down. So that's -- they had a Rose Garden strategy.

I called Stu Spencer this week to talk about this. And he said, the problem that Mitt Romney has, he doesn't have a Rose Garden. I mean, he can't go back and be sort of in charge of the government. And I just think it's a real problem.

I agree with David on what he said about the 47 percent, because it played into a stereotype that already existed, a negative narrative about Romney, that he was out of touch. My wife, Ann, drives two Cadillacs. You want to bet $10,000, he said to Rick Perry, I mean, all of that. That tied in.

And the 47 percent speech that he gave on tape just reinforced that about what people already thought.


Obviously his campaign knows it since Mitt continues to do more fundraisers than campaign appearances. Best to stick with the fundraisers Mitt, the milieu where you manage to speak comfortably, amongst your own kind. Campaign appearances don't work, ads don't work. Fortunately there are the debates to look forward to. After months and months of primaries and the general campaign, Romney can begin introducing himself to American voters.
Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

grytpype, a gilas girl, GainesT1958, Thumb, Ed in Montana, Sylv, nota bene, Sean Robertson, filkertom, Odysseus, grollen, teacherken, Timaeus, glitterscale, Caelian, TrueBlueMajority, DebtorsPrison, Emerson, krwada, TheGreatLeapForward, Shockwave, Sherri in TX, Wintermute, hyperstation, lysias, Troutfishing, eeff, frsbdg, Matilda, exNYinTX, dweb8231, regis, litho, cyberKosFan, whenwego, ask, CoolOnion, mrblifil, roses, retLT, itskevin, Cedwyn, aitchdee, SneakySnu, tomephil, ammaloy, ninothemindboggler, psnyder, annan, TexDem, Dallasdoc, figbash, duncanidaho, wdrath, Jujuree, Steven Payne, Catte Nappe, riverlover, bwintx, econlibVA, peterj911, ybruti, mungley, WisVoter, tomjones, Audible Nectar, rmx2630, Sybil Liberty, Gowrie Gal, weelzup, maybeeso in michigan, Bluesee, UncleCharlie, LakeSuperior, LarisaW, JanetT in MD, revbludge, subtropolis, PBen, Flint, kitchen sink think tank, dewtx, Brooke In Seattle, Sun Tzu, aaraujo, Fury, skyounkin, most peculiar mama, blue jersey mom, SBandini, Shotput8, sodalis, peacestpete, Ekaterin, SocioSam, kkjohnson, kathny, martini, Debbie in ME, Patriot Daily News Clearinghouse, BlueInARedState, Yellow Canary, kestrel9000, deha, Esjaydee, blueoasis, SherriG, global citizen, philipmerrill, Crashing Vor, plf515, Clive all hat no horse Rodeo, BB10, lynneinfla, nannyboz, Statusquomustgo, Nulwee, DBunn, BeninSC, Cronesense, Loudoun County Dem, byDesign, moodyinsavannah, ColoTim, threegoal, Msinformed, edsbrooklyn, jayden, tcdup, millwood, jhop7, Librarianmom, Wreck Smurfy, uciguy30, exreaganite, leonard145b, madgranny, billso, BasharH, Ralphdog, TomP, Empower Ink, chicago minx, JDWolverton, rogerdaddy, mconvente, TruthFreedomKindness, glutz78, TX Freethinker, Sixty Something, Youffraita, bythesea, elwior, mikeconwell, tofumagoo, royce, pamelabrown, smartdemmg, Jeff Y, mofembot, glendaw271, petulans, TexanJane, luckylizard, shortgirl, RWN, oldliberal, 207wickedgood, MrsTarquinBiscuitbarrel, prettygirlxoxoxo, Bule Betawi, multilee, litoralis, greengemini, bobatkinson, CanyonWren, tari, janmtairy, Ohiodem1, pbearsailor, Remediator, langstonhughesfan, followyourbliss, elziax, MKSinSA, papahaha, kevinpdx, Keith Pickering, stevenwag, Tortmaster, jfromga, Larsstephens, ruscle, BlueOak, bronxcharlie, hotdamn, brentbent, marabout40, Laurilei, willynel, NJpeach, estreya, gramofsam1, bubbajim, Crabby Abbey, freeport beach PA, ATFILLINOIS, womankind, Eddie L, gulfgal98, pixxer, DiegoUK, nirbama, BlueFranco, kenwards, Loose Fur, wwjjd, Berliner2, theKgirls, no way lack of brain, Onomastic, redlum jak, kerflooey, MidwestTreeHugger, Bob Duck, slowbutsure, sabo33, sostos, iowacaucus, Olympia, FarWestGirl, mikejay611, OhioNatureMom, lillyspad, FightingRegistrar, deeproots, Teiresias70, CoExistNow, thomask, beka, SueM1121, antooo, Vatexia, blue aardvark, Sunspots, thejoshuablog, DRo, googie, Mentatmark, Davui, No one gets out alive, AnnetteK, livingthedream, Liberal Granny, RockyJ, KiB, Siri, IndieGuy, ahumbleopinion, a2nite, Deep Texan, congenitalefty, reginahny, Nztorg, Arahahex, BusyinCA, MartyM, doroma, Buckeye54, sexgenderbody, wxorknot, Vote4Obamain2012, avsp, databob, CalBearMom, Heavy Mettle, Sue B, Dallas L, Late Again, JayRaye, Neapolitan, broths, howabout, Icicle68, Smoh, ET3117, Hey338Too, rigcath, tampaedski, chicklet, sparkysgal, night cat, Greg Meyer

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site