There are two 30 second spots the Warren campaign needs to create & air to ensure her victory here in Massachusetts.
The first 30-second spot is simple. Attack Scott Brown's 'likability'. Brown has a 30% higher likability rating than Warren. Although both have a positive likability, Brown's is significantly higher.
The 30-second spot should splice together various clips of him angry, mad and acting arrogant. Properly done will increase his negativity resulting in many swing voters switching away from Brown. Yeah this would be "dirty" politics but it would be effective.
I'm guessing the second 30-second spot is already in the works.
'Who is Antonin Scalia?":
NARRATOR: "Who is Antonin Scalia?" Show various extreme clips of the Supreme Court Justice making anit-women, anti-choice remarks.
NARRATOR: "He's one of the most extreme justices ever on the Supreme Court. He wants to push women back to the last century, restricting their health, banning birth control and he wants to outlaw a women's right to choose. So who'd Scott Brown say he looked up to and admired on the Supreme Court the most?"
CLIP OF BROWN AT DEBATE:
NARRATOR: "Brown plays an Independent but behind closed doors he walks lock-step with the radical Republicans."