With all this talk of "Zingers" and Image...
I've come to the realization that Mitt Romney really thinks that the people of America are a group of easily swayed, socially conscious teenagers who are obsessed with picking the "Coolest" candidate.
Which would work, but he's forgotten the Free Pizza for votes.
(Snarky attitude on the flip.)
See here's how it goes in High School, Mitty.
You have to appeal to the kids, not just because you're rich, but because they actually think they have a shot at getting some of the bounty of your wealth.
You've kinda fucked that up with your offshore bank accounts and your professed willingness to CUT what you give the poor. WRONG!
You at least have to pretend that you give a crap. Like when you invite all the school to the party you're giving, and then surreptitiously kick out all the low income/not your friends males. That way, at least all your friends will get a shot at getting laid, and you only are hated by dorky guys who aren't popular anyway, and so who gives a crap about what they think?
Ahhh, if only you had the wisdom of a typical class stratified high School student. Yes, you're cool and have a car. It's only awesome if you are the guy who shows all your friends and people who want to be your friends, the car! You can't hide it in the garage and tell people how awesome it is. If you do that, nobody believes you, and just assumes that you're a lying douchebag.
Oh wait, we already DO assume you're a lying douchebag.
See Mitt, if you really want to win by high school rules, PLAY by high school rules. Until such time, I shall leave you with a song.