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Understandably, the Obama campaign made a strategic decision months ago to portray Romney as an extreme conservative, who was doubling down on Bush's failed policies, rather than as someone without principles who would say whatever was necessary to get elected.

This strategy was reasonable because: (1) Romney had appeared to tie himself irrevocably to the right-wing of his party during the debate; and (2) the allusions to prior, moderate versions of Mitt might have actually reassured some swing voters that he was really a pragmatist, despite the rhetoric of his campaign.

Now that we have seen Mitt in full Etch-a-Sketch mode, I believe that the Obama campaign has recognized a need to refine their attacks.  But contrary to suggestions in some reports, I don't think that it is difficult to demonstrate that Romney is both unprincipled and extreme. In fact, I think Romney's recent maneuvering has made it easier.

Here is my modest, 4-step proposal:

(1)  Continue to assert that during the primary season Romney went all-in, fully accepting every right-wing proposal and position;

(2)  Demonstrate that he is now backtracking from the core of many of those positions, AND that he did so when the polls showed that he was losing;

(3)  Thus, argue that we cannot trust what Romney says publicly, YET

(4)   Maintain that, despite his recent about-face,  Romney is beholden to the right-wing, AND will be CONTROLLED by the right-wing of his party.  

The first 3-points are self-evident, but even the last point - the most critical -  I believe, is also simple to establish.  All the campaign needs to do is argue that the 47% video shows what Romney thinks and says in private, and from there it is a short step to the conclusion that he is beholden to the right wing. For good measure, challenge Romney to identify specific ways that he CURRENTLY disagrees with his own party.  

One last observation: you'll note that I'm ignoring Mitt's record as a governor.  That record could be used to solidify Mitt's image as a flip-flopper, but such references are wholly unnecessary, and could raise the danger that some voters might conclude he is a closer moderate.  

I think this is a very simple approach and one that the Obama campaign will embrace with success.

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Comment Preferences

  •  "Will the Real Mitt Romney Please Stand Up" (1+ / 0-)
    Recommended by:

    Somebody needs to make this an ad and plaster it over every TV station in the land. It is a very simple, effective and devastating meme that will stick in people's minds long after the commercial has ended.

    It will discredit him. He needs to be discredited.

    Warning: That light at the end of the tunnel just might be an oncoming train.

    by history first on Mon Oct 08, 2012 at 07:55:46 AM PDT

  •  Yeah, I know that my mom looks at Romney (2+ / 0-)
    Recommended by:
    Lujane, a2nite

    and points out that Romney did right by the people of Mass. on healthcare, so he can't be that extreme.

    When in reality, he is not only beholden to the right wingnuts, but he is a sociopathic LIAR. He's not a flip flopped, he is a LIAR who will say whatever he thinks his audience wants to hear.

    I want to emphasize that I am not being hyperbolic here. He is the ,most dangerous man to run for president that I can ever remember. "Bush on steroids" needs to continue to be pushed, because it is true.

  •  This should be connected with Romney's (1+ / 0-)
    Recommended by:

    statement that these things "should be only discussed in quiet rooms."  Well, we saw what he discussed in quiet rooms.  That's how you connect what he says in public to what he says in private.

  •  How would a Pres. Romney govern for re-election? (1+ / 0-)
    Recommended by:

    Oh, the horror!

    'Thoughts, please.  

    If Gov. Romney is elected or selected President in 2012, how would he govern so as to position himself and other GOP candidates for the 2014 and 2016 primaries and general elections?

    I think a President Romney would govern far to the right to head off right-wing challengers in the 2016 GOP primaries.  His nominations for Supreme Court justices may be even scarier than we fear.

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