Here’s a fun thing I did today. I typed “mitt romney” into the Google search engine. As expected, the top result was an advertisement from Williard’s campaign.
Next, I typed in “mitt romney bain” and the ad disappeared. Hmmm?
Then I typed in “mitt romney jar of pickles” and Williard reappeared.
When I typed “mitt romney is a douche”, Williard disappeared once more.
So, I typed “mitt romney trimalleolar fracture” and Williard reappeared again. WTF?
I wondered what all this hocus pocus was. Then I learned about Google Adwords negative keywords. These are keywords assigned by the campaign administrator that, if included in a search, will block an advertisement from being displayed.
I thought I would share with you some of the negative keywords that I found:
abortion
accident France
affair
against women ["against men" is not blocked]
airplane
Akin
Alabama speech
America the Beautiful
approval rating
avoid Vietnam
awkward
Bain
bane
Big Bird
billioinaire
birth [effective for "birth control", "birther", "birth certificate"]
blind teacher
blind trust
brown face
brown Latino
brown makeup
brown tan
bully
(continue below the fold to see the rest of the list)
car [effective for "car elevator", "car accident", "used car salesman", "dog on car roof"]
Cayman
cheat
celebrity
Colbert
convention ["booed at NAACP convention"]
crime
criminal
Daily Show
debates himself
divorce
dog
don't pay no tax
douche
draft [dodger]
dressage
Eastwood
Eric Fehrnstrom
Etch a Sketch
evasion
felon
felony
flip flop
forty seven
Gangnam
gay
gets booed
Gingrich ["Bachmann","Pawlenty","Cain" not blocked]
GST
hair ["cut hair of gay classmate"]
HD [why?]
hiding
horse [effective for "dancing horse", "horse tax deduction"]
idiot
if I were Mexican ["if I were Canadian" is not blocked]
ignores dying man ["ignores dying woman" is not blocked]
ignores man in wheelchair ["ignores man in chair" is not blocked]
illegal
jail
jerk
jet ski
joke
Kenya
KKK ["Ku Klux Klan" is not blocked]
killed husband ["kidnapped girl", "killed son" is not blocked]
killed wife
lesbian
let Detroit go bankrupt
liar
lie
Libya
McCain
meme
Mexican
millionaire
Minaj
mistakes
mitten
Mittens
mom jeans
Mormon ["Christian","Jesus" not blocked]
moron
Mother Jones
Mr Burns
Muslim
Newt
offshore
orange face
orange Latino
orange makeup
orange tan
outsourcing
overseas
pathological
PBS
Perry
planet [own planet?]
polygamist
polygamy
rich
Ron Paul
Santorum
Saturday Night Live
scandal
serial killer
skin brown
skull
SNL
Socialist
Stacey Dash
Stericycle
Swiss
Tagg
taxes
tax return
time [think New York Times, Chicago Sun Times, Los Angeles Times]
tool
traitor
trillionaire
twit
underwear
unicorn
white [Is the man running for the White House worried about "white horse"?]
wives
yacht
Try for yourself and see if you can help find some more.