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that's right, Medicaid, not Medicare

framed in terms of how it used by middle class families for nursing care home

hitting Romney on his record in MA and his plans were he to become President

it ran at least twice during the Redskins game here in DC

and remember these percentages of older voters according to the 2010 census:  

1. Florida - 17.3%
2. West Virginia - 16.0%
3. Maine - 15.9%
4. Pennsylvania - 15.4%
5. Iowa - 14.9%
6. Montana - 14.8%
7. Vermont - 14.6%
8. North Dakota - 14.5%

Of these, while Obama will not win ND, running this ad could help Heidi in her Senate race and similarly in MT with Tester.  Obama will NOT win WV.  But this could lock down FL and IA, and would probably also help in OH as well.

Here's the ad:

One more thought -  it is not just seniors to whom this ad will play.  It is to those with elderly parents who worry about them, and it is to those who are approaching their senior years without a defined benefit pension who wonder how they will survive.

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