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Here's the latest ad spending figures from last week:
Despite all the brave talk about Michigan and Pennsylvania being in play, fact is no one has spent a dime there in a long time. No state is truly competitive unless money is being spent. And if Mitt Romney were to win Michigan, or President Barack Obama Arizona, lots of other states would have already delivered the winning margin.

New Hampshire was an odd one—getting minimal spending from both sides. It doesn't look like Romney internals are giving them much hope there. They're spending just enough to keep a foot in the door, but there's no outright push for the state.

The opposite goes for Obama in North Carolina, where less than a million means they're not feeling too optimistic about winning it on the air. On the other hand, Republicans rightfully see it as a must-win, and are outspending Obama 4-1 in the state.

$12 million was spent cumulatively in both Florida and Ohio last week. Sucks to be them. Virginia wasn't far behind, with Team Red spending more in that state than any other.

In all, Republicans outspent us in every state except for Nevada. An argument can be made that this could be fueling some of Romney's gains the past week. Personally, I think it was all debate, since this crazy level of ad spending hasn't moved numbers before. I doubt they're really moving numbers now. But, of course, I have no way to test my hypothesis.

One thing I do know—they may be outspending us, but that doesn't mean voters are seeing more Republican ads:

Voters in Columbus, Ohio, saw 30-second television ads for both Barack Obama and Mitt Romney while watching “Wheel of Fortune” on their CBS affiliate over three days in September. For Obama’s team, the order per spot cost $500. For Romney’s, the price tag on the order was more than five times steeper at $2,800 per ad.
That gap – found in data filed with the Federal Communications Commission — is an outgrowth of an unusual TV-buying strategy by the Romney campaign. Media strategists on both sides of the political aisle, along with station managers who handle ad placement, expressed puzzlement to POLITICO about the way Romney’s TV operation does business.
More examples, because this is nuts:
According to available data, during the Emmy Awards on Sept. 23, both Obama and Romney purchased a 30-second ad during the 8-11 p.m. time block on WCPO, the ABC affiliate in Cincinnati, Ohio. Obama’s team paid $1,200 for its 30-second ad; Romney’s team paid $3,600 for its ad in the same time slot. The Obama team booked the ad on Sept. 11; Romney’s team booked it on Sept. 18.

On WEWS, the ABC affiliate in Cleveland, Ohio, Obama’s campaign paid $175 per 30-second spot on Good Morning America, during the 7-9 a.m. time slot, for the week of Sept. 12 to Sept. 18. Romney’s team paid $500 for an ad on GMA during the same time slot on the same dates. And on the local 6 p.m. news that week, Obama paid $400 for a 30-second spot; Romney paid $1,100. Obama’s ads were part of a month-long buy, from Sept. 4 to Oct. 1, while Romney’s were for Sept. 12 to Sept. 18.

So the only factor at play isn't the amount spent, but the competence of the campaign buying the ads. In this case, we've got the better end of that deal.

One last note—the Koch Brothers, via their Super PAC Americans for Prosperity, are no longer playing at the presidential level. Their last ad hitting Obama came the second week of September. They've been off the air ever since, refocusing their efforts in state-level races where they clearly hope to get a bigger bang for their bucks.

5:13 PM PT: An oasis from all the negativity:

Originally posted to kos on Mon Oct 15, 2012 at 04:17 PM PDT.

Also republished by Daily Kos.

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Comment Preferences

  •  So far Im not impressed by their ads (13+ / 0-)

    "Rick Perry talks a lot and he's not very bright. And that's a combination I like in Republicans." --- James Carville

    by LaurenMonica on Mon Oct 15, 2012 at 04:19:26 PM PDT

    •  I assume you mean (7+ / 0-)

      the GOP-allied super pacs and not the Obama campaign?  Or rather than assume, I HOPE that's what you mean.  I get the occasional cable ad but living in an uncontested state means that I don't have the experiential perspective. Personally, I like the Obama ads I see online.  I think they're well done but maybe I am wrong (or biased).

      I vote Democratic because I am a woman with self-respect , who rejects bigotry of all kinds, subscribes to science, believes in universal health care, embraces unions, and endorses smart internationalist foreign policy.

      by Delilah on Mon Oct 15, 2012 at 04:26:29 PM PDT

      [ Parent ]

      •  The GOP ads (5+ / 0-)

        "Rick Perry talks a lot and he's not very bright. And that's a combination I like in Republicans." --- James Carville

        by LaurenMonica on Mon Oct 15, 2012 at 04:27:28 PM PDT

        [ Parent ]

      •  Agree Delilah. (2+ / 0-)
        Recommended by:
        highacidity, psyched

        Obama's ads overall have been much more hard hitting focused and noticeable, and I say that from my own professional experience, and with as little partisan bias as I can manage.

        Apparently, Romney's major ad team are the guys who did the "Beef is what's for dinner campaign." Which I thought did the job it was supposed to do.  However, the non political nature of that campaign, no matter how successful it was deemed to be, is not a qualifier to do good political advertising.

        It's kind of a conundrum these days when it comes to political ads.  Many think rightfully IMO, that the political community needs to reach out of its insularity and hire more advertising people who do that for a living, for many different kinds of clients and demographics.  (Many may not understand that generally, political campaigns hire from a small pool of those who do only political advertising.)

        OTOH, political advertising people have much expertise and experience to offer, and political advertising is a totally different animal than consumer advertising.

        So the answer on this is still out, and probably needs to be a hybrid of the two. I would LOVE to know who is doing Obama's ads, no word leaked on this that I know of.  

        But whoever they are, they seem to me to be closing in on the hybrid I just spoke of.  For the better part, they seem to be respecting the rules of political advertising, while venturing out to capture some of the great strategies that work in consumer advertising.

        "A typical vice of American politics is the avoidance of saying anything real on real issues." Theodore Roosevelt.

        by StellaRay on Mon Oct 15, 2012 at 05:17:30 PM PDT

        [ Parent ]

    •  Obama Should Use My Youtube Video in an Ad (0+ / 0-)

      Biden VS Ryan Debate Republicans Refuse to Lower Drug Prices for Senior Citizens

      Let Medicare get Lower Prescription Drug Prices for Senior Citizens, or Abolish Medicare Part D, Period.

      Specifically, the MMA, as enacted, contains a noninterference clause: That forbids getting lower prescription drug prices for Senior Citizens.

      "The Secretary of Health and Human Services (HHS) may not interfere with the price negotiations between drug manufacturers and pharmacies and prescription drug plan (PDP) sponsors. In addition, the Secretary may not require a particular formulary or institute a price structure for the reimbursement of covered Part D drugs. (S1860D-1, as cited in the Republican Policy Committee, 2004)"

  •  The super pacs are running ads in Florida (13+ / 0-)

    But they sound like used car sales..much like the candidates only worse.  Talking fast, running scrolls top and bottom and flashing ....  People are really burnt out on this negativity.  The latest Obama is SO uplifiting.  

    We the People have to make a difference and the Change.....Just do it ! Be part of helping us build a veteran community online. United Veterans of America

    by Vetwife on Mon Oct 15, 2012 at 04:22:20 PM PDT

  •  Are those numbers for ads running last week? (2+ / 0-)
    Recommended by:
    dkosdan, AreDeutz

    Cause I've seen Obama and Restore our Future ads in MI last week. I even saw the Big Bird ad on NBC over the weekend here in MI.

  •  Looking Forward to Positive Ads (6+ / 0-)
    Recommended by:
    lgmcp, dkosdan, AreDeutz, StellaRay, DSPS owl, askew

    I'm really looking forward to seeing more ads touting the accomplishments of the Obama administration.  There is a lot to brag about!

    •  As I said upthread (7+ / 0-)

      ... the new Obama ad with Morgan Freeman doing the narration is amazing.   I am entirely impressed.  Very positive and, dare I say, very presidential.  

      I vote Democratic because I am a woman with self-respect , who rejects bigotry of all kinds, subscribes to science, believes in universal health care, embraces unions, and endorses smart internationalist foreign policy.

      by Delilah on Mon Oct 15, 2012 at 04:55:11 PM PDT

      [ Parent ]

      •  I think I heard this one on the radio in MI n/t (0+ / 0-)

        I love sports. Whenever I can, I always watch the Detroit Tigers on the radio. -- Gerald R. Ford

        by mideedah on Mon Oct 15, 2012 at 05:23:58 PM PDT

        [ Parent ]

      •  That ad should be EVERYWHERE. (1+ / 0-)
        Recommended by:

        That is the defining ad of his campaign.

        If I knew it was going to be that kind of party, I'd have stuck my ---- in the mashed potatoes! - Paul's Boutique

        by DoctorWho on Mon Oct 15, 2012 at 05:23:59 PM PDT

        [ Parent ]

        •  Well... (2+ / 0-)
          Recommended by:
          PorridgeGun, pico3

          That and the one with Mitt singing the national anthem behind the list of all his off shore tax havens, AND the one that uses a guy to describe how he had to train his replacements, after they built a special platform (hanging analogy) to announce to one an all that there jobs were going on a long sail to China.

          These three ads should be run again and again, imo.

          "A typical vice of American politics is the avoidance of saying anything real on real issues." Theodore Roosevelt.

          by StellaRay on Mon Oct 15, 2012 at 05:47:43 PM PDT

          [ Parent ]

  •  The Times buttresses the point (4+ / 0-)

    that the amount spent doesn't actually tell you everything you need to know. A dollar in any Iowa market will buy you much more TV than a dollar in Miami or D.C.


    What I think we also don't see here are the extent of the local cable buys (which about 5 years ago were thought to be the best deal in political advertising).

    In my experience, there's a threshold amount of advertising you need to stay competitive, and that the rest is wasted.

    Ok, so I read the polls.

    by andgarden on Mon Oct 15, 2012 at 04:27:51 PM PDT

    •  Absolutely. (2+ / 0-)
      Recommended by:
      andgarden, SquirrelQueen

      There is indeed a threshold in the power of ad buys, and when you cross it you wonder into at the very least, diminishing returns on your money, and at the worst, a reverse effect where people are angry with you for shoving something down their throats.

      And here's something else I can say, without any doubts.  The media buying strategies of the Romney campaign would make all the many media buyers I've known over the years, crazy.

      The Romney campaign, apparently so much awash in money that it can throw it out the window, is doing exactly that with its strategy to buy exactly what they want to buy, when they want to buy it.  This is the absolute most expensive way to go and the wet dream of networks and TV stations every where.

      Just to give you an idea, regular advertisers everywhere, in this and every election year, placed their buys MONTHS ago, or they would have been priced out of the market.

      In the day to day world of advertising you never find people with this much money being this foolish with it.  Doesn't happen.  Again, stations and networks smacking their lips.

      And for the Romney campaign?---Well, if this is representative of their media buying, then the amount of money they are spending has NOTHING to do with the share of voice they are getting for it, and is making the big over heated meme that Romney will outspend Obama by leaps and bounds in these final weeks, useless.

      "A typical vice of American politics is the avoidance of saying anything real on real issues." Theodore Roosevelt.

      by StellaRay on Mon Oct 15, 2012 at 05:59:51 PM PDT

      [ Parent ]

  •  Interesting, (2+ / 0-)
    Recommended by:
    ericlewis0, Bob Love

    Not only are they not spending wisely, but I doubt that their ads which from what I hear are ALL negative Obama-is-responsible-for-every-bad-thing-in-the-world-and-America type crap, (I am in San Francisco so I am not being bombarded), but not sure these are helping to move the needle much in R/R's favor either.

  •  I understand that PACs have to pay higher rates... (5+ / 0-)
    Recommended by:
    snowman3, ericlewis0, GAS, Bob Love, dkosdan

    ...for advertising than official presidential campaigns;

    TV Stations Charge ’Super-Gouge’ Ad Rates for Super-PACS

    Come September and October, when Romney and President Barack Obama, House and Senate candidates and dozens of outside political groups will be demanding ad space, super-PACs can expect stations to begin charging what Democratic media consultant Peter Fenn calls “super-gouge rates” of as much as four times what candidates pay.
    “Stations are rabid for this money,” said Kip Cassino, research director of Borrell Associates, which tracks the television industry and is based in Williamsburg, Virginia. “The super-PACs are like a kid with money burning a hole in their pocket.”

    Daily Kos an oasis of truth. Truth that leads to action.

    by Shockwave on Mon Oct 15, 2012 at 04:33:18 PM PDT

    •  Media buyers get bigger commissions? (1+ / 0-)
      Recommended by:

      As an entrepreneur I always analyze the compensation plan of the people involved - whether it's the founders, the investors, the sales team or the engineering geeks in the datacenter.

      In the old days (circa 1980) I was ad manager for large computer firm. Ad agencies made their money by collecting commissions on ad spending. I recall 15% being common.

      So spending more on ads makes more money for the ad buyers.  If I'm a PAC or SuperPAC only concerned about boasting how much we spent, who cares what the frequency and reach are as long as I can point to spending?

  •  Why on earth would the Republicans spend (1+ / 0-)
    Recommended by:

    most in Virginia? I would have guessed that OH and FL would have received more attention from them. Im not sure why Restore our Future would dump so much money on VA.

  •  This is all leading (0+ / 0-)

    to a post about PPP showing President Obama head, isn't it?

    You're post an awful lot! I sense good news.

    "Fiat iustitia, et pereat mundus"

    by Bedivere on Mon Oct 15, 2012 at 04:41:35 PM PDT

  •  Also, this ad: (6+ / 0-)
    Recommended by:
    ericlewis0, GAS, lgmcp, dkosdan, DoctorWho, askew

    Is the ad of the season. It has that Morning in America vibe to it, it's very positive and it has Morgan Freeman. It's the perfect ad to have out during Governor Romney's ad blitz, and heading into tomorrow's debate.

    I don't think I've watched an ad this much, ever.

    "Fiat iustitia, et pereat mundus"

    by Bedivere on Mon Oct 15, 2012 at 04:44:43 PM PDT

    •  Excellent ad, but the Eminem/Chrysler ad (0+ / 0-)

      has got it beat.

      "This is the Motor City...and this is what we do."  Still gives me chills.

      I love sports. Whenever I can, I always watch the Detroit Tigers on the radio. -- Gerald R. Ford

      by mideedah on Mon Oct 15, 2012 at 05:26:24 PM PDT

      [ Parent ]

  •  So Romney is spending double to not necessarily (7+ / 0-)

    keep up with Obama in terms of actual ads aired.  Good news.  We bought our time early and spent less for it.  

    Alternative rock with something to say:

    by khyber900 on Mon Oct 15, 2012 at 04:47:34 PM PDT

    •  Repub $$ management (0+ / 0-)

      I've worked at the national level with dem candidates.  Our R opponents ALWAYS reported more money raised.  But the thing is Repub fundraisers and paid media people are true Rs and they stick their clients (R campaigns) with incredible costs. Their direct mail people will spend .90 to raise a dollar.  So ok they raised 300,000 off a piece, but spent 270,000 to do it.  

      Since folks are paid a percentage of the ad buy placement it is to their personal advantage to pay MORE for TV spots.  And good Randian greedheads that they are, they maxamize their profits.  Instant karma baby.

  •  Romney ads driving me nuts on Pandora (2+ / 0-)
    Recommended by:
    dkosdan, DSPS owl

    (streaming Internet radio), and not a single Obama ad.  Dunno if those are divvied up regionally based on my ISP.  Actually I doubt it because supposedly the R's quit spending in NM, and none of the other ads Pandora serves me appear to be locally-oriented.  

    "The extinction of the human race will come from its inability to EMOTIONALLY comprehend the exponential function." -- Edward Teller

    by lgmcp on Mon Oct 15, 2012 at 04:54:52 PM PDT

  •  So Team Red is incompetent as well as deluded? (0+ / 0-)

    Is it true? Is it kind? Is it necessary? . . . and respect the dignity of every human being.

    by Wee Mama on Mon Oct 15, 2012 at 05:03:52 PM PDT

  •  Obama Advertises In Mass. (1+ / 0-)
    Recommended by:

    I just saw one five minutes ago and for months from him. This is due to a lot of people living in Southern New Hampshire watching Boston television stations.

    Don't see any Romney ads I can think of in Mass.


    "Deserves got nothing to do with it"-William Munny, "Unforgiven"

    by GDoyle on Mon Oct 15, 2012 at 05:03:57 PM PDT

  •  with 40% of American households (2+ / 0-)
    Recommended by:
    myadestes, PorridgeGun

    with a DVR, you have to wonder how effective they really are. I watch the Obama ones because I'm so in the tank, I'm scraping the bottom. However, a Rmoney ad would be put on super fast forward.

    Hillary Sent Me. OBAMA/BIDEN '12

    by HillaryIsMyHomegirl on Mon Oct 15, 2012 at 05:04:28 PM PDT

  •  Odd that Romney isn't spending in NH (0+ / 0-)

    With the electoral math the way it is, NH is useless to us (would only give us 269-269 tie, which is a de facto loss), but could be absolutely pivotal for Romney since he'd win a tie.

  •  You know where else Romney fucked up his buy (2+ / 0-)
    Recommended by:
    JoCoDem, lgmcp

    strategy? They aren't demographically sophisticated. He thinks he can target women by buying during the morning news shows. Here's news: those ladies are already at work or heading there by the time Today or Good Morning America hits its stride.

    He needs to understand that women, surprisingly, are really into "Dexter."

  •  As a Disabled Veteran (2+ / 0-)
    Recommended by:
    akmk, SquirrelQueen

    I sure could use that money they are a wastin'......LOL

    The GOP hate me! I'm black, a woman, disabled veteran, divorced mother and liberal. THEY SUCK!

    by secret38b on Mon Oct 15, 2012 at 05:05:56 PM PDT

  •  I know "it is the way it is" but .... (0+ / 0-)

    Our system is SICK the way we BUY an election.

    Thanks for the updates.

    "The Internet is the Public Square of the 21st Century"- Sen. Al Franken

    by Kdoug on Mon Oct 15, 2012 at 05:06:59 PM PDT

  •  Let me see if I got this. (1+ / 0-)
    Recommended by:

    Romney is spending much more money to buy ads, because he waits for Obama to buy ads, then buys his own in the same day and time slot?

    Yeah, that sounds like Mitt Romney to me. Its hard to explain why, but in my head "That seems like something Romney would do." is all I can think of.

    Then you came out all of a sudden and said, "You're Prism Indigo!" but I don't get it...

    by kamrom on Mon Oct 15, 2012 at 05:08:26 PM PDT

  •  They're not buying their ad space in packages - (1+ / 0-)
    Recommended by:

    Sounds like they're doing it spot-by-spot, instead of buying a package of time slots.  An ad buyer would either purchase prime-time placement, which cost more individually, or you can have the grab-bag, which includes several non-prime time slots and a few prime time placements.  

    Typically also an ad company will contact their ad buyer, who makes deals for several different companies and several different ads.  They get a better deal if the ad buyer buys a whole bunch of time, instead of a little bit at a time.  (At least that's what I remember from college, all those years ago.)

    So basically whoever is advising the Romney campaign on media is doing a really terrible job.

    ...a Mitt Romney presidency would have felt like four straight years of waking up with a naked Lloyd Blankfein sitting on your face. - Matt Taibbi

    by Jensequitur on Mon Oct 15, 2012 at 05:10:13 PM PDT

    •  Romney's ad strategy is downright stupid (2+ / 0-)
      Recommended by:
      dpinzow, SquirrelQueen

      I've heard the Romney campaign's ad strategy compared to the game plan that a high school football coach would pick, on the other hand, I've heard the Obama campaign's ad strategy compared to the game plan that an NFL coach would pick.

      "Rahm Emaunel is the leader of the Scott Walker Wing of the Democratic Party!" -Me

      by DownstateDemocrat on Mon Oct 15, 2012 at 05:22:06 PM PDT

      [ Parent ]

    •  but-but-but-they're the businessmen (2+ / 0-)
      Recommended by:
      SquirrelQueen, germanliberal

      who know how to run everything more efficiently than those gummint people, and they can get the federal deficit down to zero tomorrow even with lower taxes. They told us so themselves, so it must be true.

    •  Romney ad buys (0+ / 0-)

      Whoever is advising Romney is doing a great job for their own pocket as they get a percentage of the ad buy costs.  So higher costs mean more $$. And every R knows more money for me is a good thing.  At least they are consistent in their greed!

  •  Ground Game (1+ / 0-)
    Recommended by:

    I think OFA has already switched to ground game mode in a lot of early voting states (IA, OH, FL, etc).  All the ads in the world aren't going to convince people who have already voted.

  •  They're falling right into our trap... (1+ / 0-)
    Recommended by:

    When we win this thing, it will repudiate all of the money the plutocracy spent thanks to Citizens.

    These guys have all the money in the world, but they're not fools.  they won't throw good money after bad.

    If we can prevail on the issues for a couple of cycles despite the ridiculous onslaught of Corp money, maybe they'll just stop.  Or go Galt and let the rest of us finish the task of building an America for the people.

    Get out the vote, beat these slobs, and let's get a good laugh at alll the geld they flushed down the crapper.

  •  So Romney could lose all his home states... (2+ / 0-)
    Recommended by:
    akmk, SquirrelQueen

    - New Hampshire
    - Massachusetts (2 homes)
    - California (with the car elevators)
    ...not to mention his real home state of Michigan.

    The only state he'd get is Utah.  And he can have it.

    What it is, is up to us. ~ Howard Rheingold

    by madame defarge on Mon Oct 15, 2012 at 05:16:58 PM PDT

  •  The reason (1+ / 0-)
    Recommended by:

    NH isn't getting much spend is that it is hard to find permutations where it matters.  Chris Bowers exchanged tweets about this weekend - it is kind of wierd.  But it really doesn't matter much.

    In Florida Romney has taken over the radio.  Obama is all over the TV - as is Ronney - but on the radio Romney dominates.

    The bitter truth of deep inequality has been disguised by an era of cheap imported goods and the anyone-can-make-it celebrity myth - Polly Toynbee

    by fladem on Mon Oct 15, 2012 at 05:18:18 PM PDT

  •  I don't get why the Romney campaign is spending (1+ / 0-)
    Recommended by:

    three times more money for the same number of ads?

    President Obama, January 9, 2012: "Change is hard, but it is possible. I've Seen it. I've Lived it."

    by Drdemocrat on Mon Oct 15, 2012 at 05:21:34 PM PDT

    •  There is no logic to that whatsoever (2+ / 0-)
      Recommended by:
      dpinzow, PorridgeGun

      Whoever is running Mitt Romney's advertising strategy has no clue what they're doing, and that might be the simple thing that gets Barack Obama re-elected to the White House.

      "Rahm Emaunel is the leader of the Scott Walker Wing of the Democratic Party!" -Me

      by DownstateDemocrat on Mon Oct 15, 2012 at 05:23:31 PM PDT

      [ Parent ]

    •  A lot of Romney donations (0+ / 0-)

      were actually big money donations that had to go the GOP.  They actually charge a higher rate for the ads -- this was in a few front-page diaries a  few months back.

      They are also so much in caught flat-footed, response mode.  Ad buys get more expensive the later you get them, as i understand it.

  •  Stopped at my local Obama office here (0+ / 0-)

    in Flint, MI.  No yard signs.

    I kind of figured that that's the reason I've seen more Romney/Ryan signs than Obama/Biden signs.

    I love sports. Whenever I can, I always watch the Detroit Tigers on the radio. -- Gerald R. Ford

    by mideedah on Mon Oct 15, 2012 at 05:22:06 PM PDT

  •  my guess is they're waiting until the last week to (0+ / 0-)

    start the heavy carpet bombing.

  •  Is this the legendary Death Star? (0+ / 0-)


  •  Romney's ads are less effective (0+ / 0-)

    Because to a much, much larger extent than ours, their ads are financed by Super PACs and not the Romney campaign or the RNC.  This means they do not have a coherent narrative, they may in fact be at odds with each other on substance, and so on.  I do not believe for one moment that, despite the law, there is NO collusion on ad content between the PACs and the Romney campaign.  But there are limits to what they can do.

    Imagine you are en route to establish a beachhead and unbeknownst to you some "friendly forces" are at the same time pummeling it with naval bombardment.  Although you may have the same mission, because of bad communication you are sabotaging yourselves.  We may be leaner but we have good commo and in the end that carries the day.

    There is only one thing that is going to win this election for us and it's been the same thing for a year now and it is GODDAMN HARD WORK.  If you want a good example of how not to act cf. Andrew Sullivan.  What an embarrassment.

    There have been and will continue to be ups and down before 6 November.  Don't get discouraged by the downs nor too comfortable with the ups.  We are going to win this if we have resolve and steady purpose.  STOP WHINING AND WORK WORK WORK!

  •  Could they be eating their own? (0+ / 0-)

    Why would Team Red be spending so much more per spot than our side?  I know that the rules give official campaign ads a lower rate than outside ads, but this sounds as if the official Romney ads are being bought high.

    But let's probe the Banana Republican mind.  Do they really expect Romney to win?  What if they don't?  In that case it could be a Bialystock & Bloom campaign:  The goal is to raise money and keep some of it while failing.  So maybe somebody is getting a commission on the ad buys (ad agencies normally get a percentage), so high-priced buys pay more.  

    Rmoney has always been about finding a way to make money out of failure.  Maybe his campaign is just another Bain-style scam.

  •  The reason behind the Rmoney ad buy is simple (1+ / 0-)
    Recommended by:

    Air time has a commission for the agency/consultant placing the buy, and they're maximizing their fee.

    (And as an Ohioan, yes, I cannot wait for Nov. 7 to arrive.)

    Reforms come from below. No man with four aces howls for a new deal.
    Keystone XL will raise gas prices!

    by Turbonerd on Mon Oct 15, 2012 at 05:36:34 PM PDT

  •  As I have said before (0+ / 0-)

    (and I will say it repeatedly, irrespective of whether anyone listens), Romney is at best, a marginally qualified candidate...This ad buy by his campaign is yet further evidence of the incompetence in his camp.  I don't understand why this race is even close (other than the fact that one cld rightly argue that the President is running a maginal campaign as well, with exhibit A being his performance at the first debate.  I think that there is some validly to that narrative, but its not the entire story).

    Whatever happened with the discrepancy regarding this campaign's fundraising numbers from August?  That didn't go far...

  •  An "unusual" strategy indeed... (0+ / 0-)

    If there's one thing that we can count on through the darkest post-debate polling, it's the flabberghastingly monumental incompetence of the Romney campaign.

    Bless their cotton socks.

    "Republicans Vote To Repeal Obama-Backed Bill That Would Destroy Asteroid Headed For Earth." 2/2/11 The Onion

    by brooklyns finest on Mon Oct 15, 2012 at 05:38:37 PM PDT

  •  Lessons Learned (1+ / 0-)
    Recommended by:

    Back when it was noted that the Romney campaign had half the staff in spite of the same spending on staff salaries someone (Josh Barro I think) noted that lots of Romney staffers were management consultants and private equity managers with high opportunity costs.  You know people who make huge incomes because of their managerial genius.

    Now it turns out they have found a way to pay more for the same TV time.  

    The lesson seems to be that only an idiot would buy management consulting or buy bonds from a private equity controlled firm since they take a lot of money off the top and are totally utterly incompetent.

    I think the Romney campaign might, after all, help the US economy by showing businessmen and investors what not to do.

  •  As I've chatted up some folks around me... (0+ / 0-)

    ...I've decided that what "moved the numbers" is that President Obama's debate performance scared the crap out of a lot of people.

    I had a very similar reaction.

    Generally it went like this:

    Wow.  President Obama is really distracted.


    Wow.  REALLY distracted.


    HOLY SHIT!  WTF is happening, which I haven't heard about yet, that has him so fucking distracted!?!?!

    Holy shit!  Holy shit!  Holy shit!

    ...and so a lot of folks were pissed off because he scared the crap out of them; whether they were/are  conscious of it, or not.

    Folks got to liking the calm, cool hot-poker-up-the-Donald's-ass at the Correspondent's Dinner President Obama, who'd given the order to go after OBL and never broke a sweat while delivering his jokes.

    I prefer that President Obama, too.

    All available body parts are crossed for [that] President Obama showing up tomorrow night.

    Anyhoo...just speculating.  I find it somewhat unbelievable that a single debate could produce such unforgiving results from the electorate.  Then again, I understand negative sentiments about democracy attributed to Winston Churchill...

    "The most potent weapon in the hands of the oppressor is the mind of the oppressed." ~ Steven Biko

    by Marjmar on Mon Oct 15, 2012 at 05:42:07 PM PDT

  •  Governor Meg Whitman (0+ / 0-)

    If carpet bombing with ads in place of an actual coherent message worked, Meg Whitman would be my Governor right now. Thank god it didn't work and she's running HP into the ground instead of California.

  •  I guess I'm still baffled as to why.... (0+ / 0-)

    We're being outspent so damn bad right now? Didn't Obama just have his biggest month ever fundraising? Why can't we spend more???

  •  This is scary because really good ideas and (0+ / 0-)

    people and ballot initiatives get bought out over and over again.

    Fortunately Obama makes up for it in spades (er brains).

  •  Aren't we getting lower ad prices because of small (0+ / 0-)

    contribution sizes? More Republicans have maxed out and have to give to the Romney Victory Fund, which has to pay higher ad prices than the Romney or Obama campaigns. It really helps when you can get 4 million different donors.

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