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Years ago I departed from the Hollywood scene to work on something called "multimedia" with my friends at Apple. This is what the dream was all about: The day that average people could use professional tools on a computer to express themselves. Political ads like this one by public health professor Harold Pollack is what digital democracy is all about.

We Are All Vulnerable by Harold Pollack  

There are also interested parties who produce very professional videos that are very well done. has several excellent videos, including this one on women's rights:

The folks who brought you "SchlepTheVote" with Sarah Silverman are launching a whole new line for 2012, kicking it off with Rosie Perez on the Latino vote and Mitt Romney:

This Reproductive Rights Bill video one of three great professionally produced videos that has surfaced:

Samuel L. Jackson's "Wake the F**k Up" Bedtime Tale has already had more than 1.5M views on multiple sites:

These videos are powerful means of messaging. Video viral was on its way in 2008. It's really arrived today.

The next question?  When does the GOP figure out how it works and put out fake grass roots videos?  That's when it gets interesting.

My shiny two.

Brian Ross blogs for the Huffington Post and his ezine


Do direct-to-web messages from private citizens and celebrities work better than paid political ads for you?

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