Rush Limbaugh has been obnoxious for more than a quarter century. Retro-Rush
explores Limbaugh's history on issues that remain relevant to the present.
In June of 2011, Politico published an expose' of stealth endorsements by conservative talk show hosts such as Rush Limbaugh, Glenn Beck, and Sean Hannity.
Rush Limbaugh, Sean Hannity, Glenn Beck (secretly) sell endorsements to conservative groups
"In search of donations and influence, three prominent conservative groups (Americans for Prosperity, FreedomWorks, the Heritage Foundation) are paying hefty sponsorship fees to the popular talk show hosts. Those fees buy them a variety of promotional tie-ins, as well as regular on-air plugs – praising or sometimes defending the groups, while urging listeners to donate – often woven seamlessly into programming in ways that do not seem like paid advertising...
"The increased willingness of non-profits to write big checks for such radio endorsements – which appears to have started in 2008, when Heritage paid $1.2 million to sponsor the talk shows hosted by Hannity and Laura Ingraham – seems to be a primarily, if not entirely, a conservative phenomenon."
Read more:
—Politico: Rush Limbaugh, Sean Hannity, Glenn Beck sell endorsements to conservative groups, June 15, 2011
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No one should imagine that these practices of stealth marketing to build conservative organizations have changed.
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