People is swing states hate the commercials. Enough already is probably a near universal sentiment.
Some people get so irritated they turn off from politics altogether. Some pick a candidate to blame and decide regardless of his/her positions they hate his/her commercials so much they won't vote for him/her ever no matter what. At the very least the commercials are a cause for rampant ill will.
This late in the campaign when presumably whatever message is going to get through has already gotten through, there might be some value in a candidate - our candidate - calling a halt to his airing of commercials. At least for a day or two.
But I'm not suggesting that the campaign just abandon the air time they've already booked. Rather why not use the 30 seconds to run something most people would enjoy. Is there some kind of music everyone likes? Probably not. So cats dancing, or the sound of wind in a pine forest, babies gurgling.
There's a little more after the geegaw.
The president might introduce these ads saying, I know everyone is fed up with the political ads. I'm kind of fed up too. So there's nothing political in this ad. Just enjoy. And afterwards, I'm Barack Obama and I approve this message.