The election is barely over and the spin has begun by the Right. They lost because:
1) Romney wasn't a real conservative
2) Romney ran a crappy campaign
3) The liberal media was biased
4) There was poll and voter fraud
5) Witchcraft and wizardry
Now, I know all of you think that this isn't why. But let me tell you something you don't know: they are absolutely right on all fronts. Let's talk more....
This is what they think. This is what they're saying. This is what they are desperately trying to prove.
And you know what? LET THEM BE RIGHT.
As someone who has worked in advertising for a long time, let me tell you some truths about branding.
It's well known that brands are not what THEY say they are, its what PEOPLE say they say are. Apple can say they're the greatest, more innovative company, but no one would believe it if people didn't stand out in lines for days to get the latest tech, and do nothing but advocate for the brand.
Right now, the GOP brand is trying to say: We were just not conservative enough. We need a REAL standard bearer. We are RIGHT AND CAN DO THIS.
But, as we all know that is not what PEOPLE say about the brand.
People in this country feel that the GOP is the club for rich, old, white men. A party that alienates women, blacks, latinos, gays, jews, muslims, the young, the old, the poor. It is an out of touch party with a set of values that the vast majority of Americans just don't believe in anymore (or maybe they never did).
Marriage equality proves this. The gender gap proves this. The latino and black vote proves this. Ending the war on drugs proves this. And the fact that this is widespread everywhere in the US proves this.
And the white population is just going to continue to shrink.
So. This bring me back to my point. We are not the advertising or branding agency for the GOP. We are not being paid to help them change their image. It is not in our best interest to do so.
Our best interest is to do what we've been doing- continually open up the party to new generations of voter of ages, and walks of life. If we do that, we will win for a long time, and they will control less and less positions in government. And we will make the laws that matter.
So do not confront anyone who tells you that the GOP lost for this reason or that reason. Just let them talk and go off disoriented. And take comfort in knowing that you're right. And that Americans agree with you.
Our brand is solid. Wonderful. And on the rise. Because the PEOPLE believe it to be true. And we're just getting bigger every day.
This is the 7th level chess that Barack Obama and team are playing. And the Wingnuts will never see it coming.
Celebrate folks! And lets get our agenda turned into law.