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The first time I saw this commercial for the VW Passat I laughed out loud. The more I see it, the more I appreciate it, and it always makes me smile.

Here are the things I like about this commercial:

There is nothing that suggests this man is somehow less of a man, or a father, because he's not apt at sports. In fact, quite the opposite. He is wearing a nice suit, which means he probably has a pretty good job. He has a nice new car. He has a beautiful house with a big yard in what looks like a great neighborhood. It doesn't imply that you have to be a beer chugging head slamming macho man to be a real man.

Beyond that, this is a scene of a man being a good father. He's not letting work prevent him from spending time with his son. He could be on his way to work, or he could be just getting home from work, but he is taking time to play with his kid and isn't freaking out about getting his good suit dirty, being too tired or not having enough time.

Sure, he may not be helping his kid become a star pitcher, but he is passing on a tradition of being a father and spending time with your children. Best of all, while he may not be able to throw a ball, he's not being presented as a total doofus idiot who can't do anything right, the way dads are often portrayed in commercials.

So, why am I talking about a random commercial? Because I feel like VW got this one right. We spend a lot of time complaining about bad commercials, so I thought it would be nice to talk about one that's actually really good and sends a good message.

Originally posted to Posh (and not so Posh) Thoughts on Wed Feb 20, 2013 at 11:58 PM PST.

Also republished by What are you watching?.

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Comment Preferences

  •  ad (7+ / 0-)

    Yeah, every time I see it, I think how odd it is that there is a commercial that I like. It's just so sweet. The man is very likable with his heart definitely in the right place.

    One other one I like okay is the one where the husband is taking office supplies (and toilet paper) from home to the office.

    Two husband commercials, hmmmm.

  •  Yup, we're a baseball family so we love it-LOL (5+ / 0-)

    and bring up all the old neighbor kids' names who did throw like that dad...;)

    "Time is for careful people, not passionate ones." "Life without emotions is like an engine without fuel."

    by roseeriter on Thu Feb 21, 2013 at 12:49:26 AM PST

  •  I'm manic when it comes to the remote. (7+ / 0-)

    My "favorites" button is pressed so often I've a slight case of carpal tunnel in my thumb (not kidding). Most times, it's the onset of commercials that leads me to the next channel.

    But I find myself sticking on this spot and smiling too. It reminds me of being ten and playing catch out back with dad and heaving the ball 15 feet over his head and through his bedroom window.

    I expected to be maimed. But he let it go, must likely because he knew he sucked too...

    So I smile and cringe when I watch that Passat commercial because I keep expecting the kid to uncork a wild one that puts a big dent in the fender.

  •  It kinda reminds of another series... (10+ / 0-)

    of commercials on tv lately showing how prospective parents don't have to be perfect in order to be qualified to adopt children. They always show individuals in the ads who are kinda quirky but obviously nurturing towards their adoptive children.

    My favorite of the series is the one in which a mother and her two children are standing in the front yard watching an ice cream truck going by ringing its bell. You see the mother sadly but responsibly telling the pleading children that they can't have ice cream because it's too close to dinner time. Then all of a sudden you see the [adoptive] dad, (obviously having heard the truck) spring out the house and run down the street chasing after the truck like a big kid.

    After that the mother just stands there with a deflated look on her face, watching the dad, knowing that she'd just lost the battle. She frowns as the children shrug their shoulders in an apologetic way and happily set out in hot pursuit of their dad.

    Great commercial for people who'd really love to adopt children but perhaps think they're not qualified.

    Thanks for the diary.

    "That men do not learn very much from the lessons of history is the most important of all the lessons of history." ~ Aldous Huxley

    by markthshark on Thu Feb 21, 2013 at 01:49:31 AM PST

  •  I'm still confused. (4+ / 0-)
    Recommended by:
    ThatPoshGirl, raincrow, hnichols, chimene

    Does he seriously not know what he is doing or is he trying to teach the kid how to throw a knuckleball?

    We're fools whether we dance or not, so we might as well dance.

    by PowWowPollock on Thu Feb 21, 2013 at 02:31:33 AM PST

  •  Wrong. (1+ / 0-)
    Recommended by:
    raincrow
    Best of all, while he may not be able to throw a ball, he's not being presented as a total doofus idiot who can't do anything right, the way dads are often portrayed in commercials.
    Not only is he being presented as inept, and passing on that ineptness, he is also being presented as being too stupid to even be aware of how bad he is doing, and how what he is teaching his child will translate into negativity if/when the child is put into a social situation where he does what his dad taught him.

    Once the child sees how terrible his dad was, no matter the good intentions, he'll likely think less of his father due to the embarrassment of his dad not even being smart enough to know how to throw a ball correctly.

    This dad is a moron and does not even know it and thats a step down from those commercials where men are just portrayed as stupid know nothings. We've gone from stupid to stupid and ignorant. This is not better.

    -6.38, -6.21: Lamented and assured to the lights and towns below, Faster than the speed of sound, Faster than we thought we'd go, Beneath the sound of hope...

    by Vayle on Thu Feb 21, 2013 at 02:59:13 AM PST

    •  See my comment below. I'm thinking of that too. (2+ / 0-)
      Recommended by:
      Vayle, raincrow

      Because you KNOW that kid will be bullied about how he throws.

      "Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity." --M. L. King "You can't fix stupid" --Ron White -6.00, -5.18

      by zenbassoon on Thu Feb 21, 2013 at 04:01:09 AM PST

      [ Parent ]

  •  Another memorable VW ad, and my favorite... (2+ / 0-)
    Recommended by:
    ThatPoshGirl, hnichols

    It has always seemed strange to me...The things we admire in men, kindness and generosity, openness, honesty, understanding and feeling, are the concomitants of failure in our system. - John Steinbeck, Cannery Row

    by ovals49 on Thu Feb 21, 2013 at 03:53:32 AM PST

  •  I don't know--part of me feels sorry for the kid. (2+ / 0-)
    Recommended by:
    Vayle, raincrow

    Because you KNOW what that kid will go through at school when he plays ball with his friends and what not.

    "Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity." --M. L. King "You can't fix stupid" --Ron White -6.00, -5.18

    by zenbassoon on Thu Feb 21, 2013 at 04:00:00 AM PST

  •  Thanks for this commercial (2+ / 0-)
    Recommended by:
    ThatPoshGirl, SilentBrook

    for many years, I wondered why I was not able to get the speed on the baseball and now I see where I made the mistake.  The man's form is perfect and I have now worked on this and have picked up maybe another Mile Per Hour on the ole fast ball!  Can't wait to work with my grandson on this new form!

  •  mr.u (1+ / 0-)
    Recommended by:
    ThatPoshGirl

    was a pitcher all thru high school. He gets a rash when he sees that commercial. I like it. tho.

    "The scientific nature of the ordinary man is to go on out and do the best you can." John Prine

    by high uintas on Thu Feb 21, 2013 at 07:31:49 AM PST

  •  I like the one where the guy goes into a (3+ / 0-)

    convenience store and buys snacks, not realizing until he gets back in the car that he forgot to take off his ski mask.  As the sirens start in the distance, they figure they better leave. We see them back on the road, where they're driving with the top down in the cold.

    The ones I laugh at are the Kraft Mac and cheese where the little girl is using the macaroni in her art project, and the reactions of her brother and father. Also funny is the one where the kid goes off when his mom hosts her book club and serves Mac and cheese.

    I also think the little girl on the "What's in your wallet?" is cute, but they need a new one (like the TD Ameritrade baby's always coming out with new ones.)

    But my all time favorites were where the (I think it was Citibank?) people onscreen were victims of identity theft, and the voices coming from the person were those of the identity thieves.  Those were absolutely hysterical.  Really good commercials are few and far between.

    Oh-and this is my final one-the little boy on the ground laughing as he was being overrun by adorable golden lab puppies.  Was it for pepsi? Not sure, but I'd love to see what that little kid looks like now.

    Thanks for the fun diary. Usually I'm complaining about how stupid commercials are, forgetting that there ARE some really good ones.

    "In politics stupidity is not a handicap." Napoleon Bonaparte

    by citylights on Thu Feb 21, 2013 at 10:19:23 AM PST

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