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Leading questions are essentially questions designed to insert information into the receivers mental timeline out of place. Essentially create a false association by asking a question. Here is a piece on the psychology of leading questions on witnesses:

 

(...) main focus has been on the influence of (mis)leading information in terms of both visual imagery and wording of questions in relation to eyewitness testimony.

Loftus’ findings seem to indicate that memory for an event that has been witnessed is highly flexible.  If someone is exposed to new information during the interval between witnessing the event and recalling it, this new information may have marked effects on what they recall.  The original memory can be modified, changed or supplemented.

These studies were also done for false memories.

Isn't it nice she gets a brand name in there. As you can see she is heavily involved in retail reporting. So that in itself is a quandary.

But let me lead you further. She is saying why these people are not shopping at wal-mart for them.

"Payroll-taxes"
Not the fact our pay has not kept up with inflation since the sixties. Or that more people are losing unemployment because it timed out.

But the big bad Republican boogie man

TAXES!
The reporter  Anne D'Innocenzio  making this request is here:

My question is why is she leading the poor wal-mart shoppers down the anti-tax trail? Don't they need them?:

Walmart stores remain the top earner in food stamp sales. In Oklahoma, most of the $1.2 billion in food stamp purchases went to the supermarket chain, with earnings of $506 million from 2009 to 2011. People often prefer to shop at Walmart for bulk purchases even when they live close to local groceries. Walmart’s reasonable and fixed prices attract many food stamp recipients.
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