From AP:
NEW YORK (AP) — The International Herald Tribune, one of the most enduring brands in journalism history, is getting a new name: The International New York Times.
The rebranding of the 125-year-old paper announced Monday comes as The New York Times Co. looks to focus on its flagship brand and expand its presence overseas. The name change will become official later this year.
The newspaper plans to add an unspecified number of columnists and reporters. CEO Mark Thompson said in a statement that a company review led it to believe it had the potential to increase subscribers outside of the U.S.
http://bigstory.ap.org/...
This strikes me as a sad and desperate move. The new name doesn't even make sense -- "International New York" is a contradiction in terms, for crying out loud!
In the comments, feel free to suggest better new names for this historic paper.