After several days of debating how to restore their party’s brand, Republican leaders left a party confab in Los Angeles last week in agreement that they can no longer be “the party of no.” But they were less clear on what to say “yes” to.In other words, it's (still) not their incredibly unpopular policies, it's (still) the way they talk about them. And yes, it does seem like Republican rebranding should be listed under that classic definition of insanity.
While GOP officials at the party’s spring meeting in Hollywood had plenty of ideas for changing their public rhetoric, however, positive new policy ideas were in shorter supply.
To be fair, Republicans aren't completely off base when they say they have a problem with how they talk about issues—like the Republican congressman calling undocumented workers "wetbacks" and party chairs taking to Facebook to sob about "filthy homosexuals"—and they are aware that it's causing them problems:
“The lack of relationships in these communities is getting in the way of us talking about the issues,” said one RNC official here this week.Yes, that's it. It's not the hateful policies (that give rise to the even more hateful rhetoric) that's standing between them and electoral nirvana. And if Republicans can just figure out how to maintain their racist and bigoted positions without all the name-calling, the relationships are sure to follow.
But, hey, if that doesn't work out, they did have an "upbeat" session on "Winning the Women's vote," which worked out so well for them in 2012 ...