I was watching this video from All-In with Chris Hayes last night. At about 3:35 in the video, Chris makes the most important point which applies to so many of the current Republican rebranding efforts: Republicans saying you want to lower taxes on small business is like saying you like apple pie.
Think about the beauty of what has happened the last 4 plus years. The GOP does not own any of the positions that they want to rebrand into. They have been so out of touch that where they want to rebrand to, identifies them more with the Democratic Party than it does the GOP.
We are now at a place where the popular policy positions of the GOP are the same as the Democratic Party and the negative ones are where the Democratic Party's position is the more popular. How do you rebrand that?