David Cooper, an economic analyst with the left-leaning Economic Policy Institute, agrees with Demos's Ruetschlin that the sluggish economic recovery means a boost in the minimum wage could push low-income workers to spend more, and in many cases they’d spend that money at low-priced outlets like Walmart.Walmart definitely knows that when its customers don't have money, business suffers; the company's chief financial officer recently said, to explain a drop in U.S. sales, that "The consumer doesn't quite have the discretionary income, or they're hesitant to spend what they do have." And in fact, in the past, when the minimum wage has gotten too far below the poverty line, a Walmart CEO has explicitly said that was a problem: "The U.S. minimum wage of $5.15 an hour has not been raised in nearly a decade, and we believe it is out of date with the times ... Our customers simply don’t have the money to buy basic necessities between paychecks."
“If suddenly all these low-wage workers have more income, they are likely to spend that money right away,” Cooper said. “If these retailers want strong, stable sustainable growth in the U.S. economy, then they should also want strong, stable increases in wages to their employees.” [...]
The data linking an increase in wages to a rise in consumer spending -- particularly at a specific retail outlet -- is a bit thin, but there’s “very strong anecdotal evidence in support of that claim,” said Jared Bernstein, a senior fellow at the nonpartisan Center on Budget and Policy Priorities and a former economic adviser to Vice President Joe Biden.
A yacht store is unlikely to see much of a boost from an increase in the minimum wage, in other words, but Walmart, where people go for cheap, basic necessities, will do better. Walmart's opposition to paying an actual living wage, one that doesn't force workers to rely on food stamps and Medicaid, is well known. But if Congress doesn't act and raise the minimum wage, we might get back to a point where Walmart admits it would benefit from an increase. Which would, more than anything, be a sign of how embarrassingly bad Congress is—can you imagine lagging behind Walmart on wage issues?