It's hard to think of those things as having any major connection. But in a new ad campaign, Chipotle has paid Fiona Apple, singer/songwriter to remake the 1971 song "Pure Imagination" from Willy Wonka, and accompanied it with a music video & video game about the negatives of factory farming.
The beautifully done animation tells the story of a future where trapped animals are injected with drugs and incarcerated for food while the traditional small farms find themselves in the middle of a virtual desert..
Scarecrows, responsible for all the production, see what's going on and rebel against this setup, bringing back traditional production.
I can't think of any time I've ever written a blog on ANY blog I participate in praising a company for an advertisement of all things, but there is something haunting, spooky, and really imaginative about this ad, asking us if we are OK with what we eat.
It's a bold move by the restaurant chain, but at least you have to appreciate the music & music video.