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For a while now, I've wanted to write a rant on the problematic embrace by the "centrist" and liberal media of the right-wing nickname "Obamacare" for the Patient Protection and Affordable Care Act. The universal use of the term is a sign of journalistic and intellectual laziness, a preference for convenience at the expense of clarity.

Some liberals and Democrats say they want to use the term in order to re-claim or re-appropriate it. Obama himself has even playfully alluded to this idea, noting how he likes the implication that he "cares." Re-appropriation, however, often ends up as little more than singing to the choir.

I want to address several ways in which the use of the term concedes the terms of debate to Republicans or just continues (or exacerbates) public confusion.


Amplifying Partisan Bias

Although the term "Obamacare" was first used by a health care lobbyist in 2007, its etymological origins lie within Republican messaging. Republicans used the term "HillaryCare" pejoratively to refer to the Health Security Act of 1993, the legislation crafted by the Clintons and their advisers. The term "HillaryCare" intensified the partisanship through which individuals viewed the legislation because it ensured that one's views of the Clintons shaped one's views of the proposal itself. The media adopted the term out of laziness and a desire to simplify rather than inform.

In 2007, amidst the presidential primaries, Mitt Romney was the first politician to use the term "Obamacare" in a similarly pejorative fashion. The term, of course, would gain far more popularity during the long period of congressional debate and backroom deal-making that led to the creation of the Patient Protection and Affordable Act and then during the subsequent election cycles. The term invites you--encourages you--to view PPACA as you view the president. If you are a conservative who dislikes the president, the name "Obamacare" sends a signal to you on a rather visceral level that "Affordable Care Act" does not. It should come as no surprise, then, that polls have found that Republicans support the "Affordable Care Act" more than they support "Obamacare." There's no dog whistle in the former, just wonkery.

Liberals like to view this contrast with a mix of mockery and frustration: "Look at those conservatives who like the Affordable Care Act more than Obamacare. They're the same thing!" And then those liberals will continue to use the term "Obamacare," even though they know that it strengthens conservative opposition. The GOP has well-paid spin doctors and pollsters who focus group various options for framing key issues. The GOP would not be using "Obamacare" as incessantly as they do if they didn't think it advanced their goals.


A Hint of Authoritarianism

The name "ObamaCare" (or "HillaryCare" or "RomneyCare," for that matter) connotes a sense of paternalism or authoritarianism, an echo of the personality cult even (these aren't mutually exclusive in the slightest). One gets the impression that the namesake of the program (And it connotes a discrete program, not a policy framework) branded his or her name on every newly issued card---that rather than get an Independence Blue Cross card, you'll get a Barack Obama card or a Hillary Clinton card, with the namesake's face eerily smiling back at you. Merge the "nanny state" of the conservative imagination with "Big Brother."

And this aspect of the term feeds into another Republican talking point: that the Affordable Care Act is "putting the government between you and your doctor." The "Big Brother" aspects of the term "Obamacare" advance such a frame, conveying that the president is trying to place himself directly there in the doctor's office. The power of the executive appears bloated and intrusive. (Never mind, of course, that Republicans want to put the government in your bedroom or between you and your doctor if you are a woman seeking consultation on terminating a pregnancy.)


Stoking Public Confusion

The use of the suffix "-care" in the nickname evokes the most prominent program with that suffix, Medicare. In other words, it implies that "Obamacare" is a health insurance plan. It is not. The Affordable Care Act is a Rube Goldberg structure of regulations, subsidies, and programs expanded or created anew.

It should come as no surprise then that 57% of people thought that the Affordable Care Act "create[d] a new government-run health insurance plan to be offered along with private plans" according to a Kaiser poll from March. Only 28% of people surveyed correctly knew that the law did not do this. And those percentages have barely changed since the first Kaiser poll in 2010.  

Remember the story from the Huffington Post from last month about the insurance exchanges?

A middle-aged man in a red golf shirt shuffles up to a small folding table with gold trim, in a booth adorned with a flotilla of helium balloons, where government workers at the Kentucky State Fair are hawking the virtues of Kynect, the state’s health benefit exchange established by Obamacare.

The man is impressed. "This beats Obamacare I hope," he mutters to one of the workers.

“Do I burst his bubble?” wonders Reina Diaz-Dempsey, overseeing the operation. She doesn't. If he signs up, it's a win-win, whether he knows he's been ensnared by Obamacare or not.

It is no surprise that he is confused. He probably thinks that "Obamacare" is a government-run health insurance plan as the name implies, rather than a complex health policy framework including state-administered market-based exchange through which he would be required to purchase private health insurance.

The inspiration for writing this piece came from a tweet I saw the other night. Al-Jazeera English tweeted a link asking, "Are young people going to sign up for Obamacare?" After reading that, my response was "Well, what the heck do you mean?" Do you mean "Will young people sign up for the insurance exchanges in their state through which they would buy private insurance, perhaps with government subsidies if they qualify?" Do you mean "Will young people sign up for Medicaid if they fall in the threshold of the expanded coverage?" You can't "sign up for Obamacare" because "Obamacare" is not a health insurance plan. Equating the exchanges (the part) with the law itself (the whole) creates a corrupted, reverse synecdoche that just furthers public confusion. And confused people dislike what is making them confused.

The use of the term "Obamacare" to refer simultaneously or alternately to the "state-level health insurance exchanges" and the "Patient Protection and Affordable Care Act" also creates confusion about what the law has already done so far. It is lazy or just inaccurate to say that "Obamacare" starts when the exchanges begin or when the individual mandate takes effect. A number of provisions of the law have already taken effect, some immediately. Let's take a look at the timeline provided by healthcare.gov.

Here's what took effect immediately in 2010 after the signing of the law:

   

Coverage for children with pre-existing conditions

    Coverage for young adults under 26

    No more lifetime limits on coverage

    No more arbitrary cancellations or rescissions

    Right to appeal health plan decisions

    Consumer Assistance Program

    Small business tax credit

    Temporary coverage for people with pre-existing conditions

    Community Health Centers

And then in 2011, the following pieces were implemented:
   Prescription drug discounts for seniors

    Free Medicare preventive services for seniors

    The 80/20 Rule (Medical Loss Ratio)

    Rate Review

And then in 2012:
   New preventive services for women

    Summary of Benefits and Coverage

As you know, the insurance exchanges are slated to start next month.

Many provisions take effect next year or, because of recent self-imposed delays, the following year.

2014

    January 1: Coverage begins in the Health Insurance Marketplace

    Coverage for pre-existing conditions

    Savings on monthly premiums and out-of-pocket costs

    Medicaid expansion

    No more yearly limits on coverage

    Expanded small business tax credit

    March 31: Open enrollment closes

    2015: Employer Shared Responsibility Payment

(If you want an explanation of any of these pieces, just go to the website.)

In other words, the health policy framework created by PPACA has not yet been fully implemented. However, many changes have already been made. Equating "Obamacare" with the full law and then also with the "exchanges + mandate" makes people forget the changes that have already been made and not realize some of the benefits they may have already received. For example, because of PPACA, I was able to stay under my dad's insurance during grad school and during my job search several months after graduation. But the language used to speak of the law allows people to forget about those comparatively small changes that nonetheless have very real and important impacts on people.

Originally posted to Liberty Equality Fraternity and Trees on Thu Sep 19, 2013 at 08:39 AM PDT.

Also republished by Political Language and Messaging and Community Spotlight.

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Comment Preferences

    •  I agree. (15+ / 0-)

      If supporters stop using the term, the phrase doesn't go away -- it just gets repeated by the Right Wing in a 100% negative context.  I'm not willing to let that happen.

      •  On the other hand (6+ / 0-)

        people are more receptive to it if we don't call it "obamacare." I admit, im a bit biased.

        Ive mentioned this before. In Kentucky, a lot of people claimed to hate 'obamacare'. So we renamed our state version "kynect" and it ended up having people signing up, and even claiming it was somehow better than obamacare.

        But maybe that's just cause this was like, the least obvious state that was going to end up supporting it, and we needed to change a message a bit. Theres lots of treatable health problems here.

        Still, Ij ust wanted to add that as somethign to consider. Names actually mean very little to me, and I'll go with whatever you guys want.

        "Trust not the words of a poet, as he is born to seduce. Yet for poetry to seize the heart, it must ring with the chimes of truth."

        by kamrom on Thu Sep 19, 2013 at 07:25:03 PM PDT

        [ Parent ]

        •  I'm receptive to it as Obamacare[s] (3+ / 0-)
          Recommended by:
          GRLionsFan, mwm341, Cedwyn

          I don't find the process of getting to where we are now confusing, we all know that lawyers, guns, and money have been a part of creating a more perfect union since back when healthcare consisted of draining your blood into a pan.

          We have to fight, for our right to a party that is about more than making profits for corporations and where Obama is the community organizer that has been taking all the flack I think he's entitled to get some of the credit for having led the fight thus far.

          Live Free or Die --- Investigate, Incarcerate

          by rktect on Fri Sep 20, 2013 at 01:02:30 AM PDT

          [ Parent ]

        •  But shouldn't they credit Obama and the (0+ / 0-)

          democratic party for the health care reforms?  If they don't think the great new reforms are part of Obamacare, who will they credit for them?  Republicans?  

          If we're too scared of bursting their own wittle reality bubbles to even tell them what Obamacare is, maybe we deserve to lose elections.

          "When I was an alien, cultures weren't opinions" ~ Kurt Cobain, Territorial Pissings

          by Subterranean on Fri Sep 20, 2013 at 01:35:26 PM PDT

          [ Parent ]

    •  Some people will never embrace Obama. (5+ / 0-)
      Recommended by:
      doroma, worldlotus, rbird, GayHillbilly, mwm341

      Then just can't do it but they may come to like the ACA.

      For like a shaft, clear and cold, the thought pierced him that in the end the Shadow was only a small and passing thing: there was light and high beauty for ever beyond its reach.” J.R.R. Tolkien, The Return of the King

      by Maroon watch on Thu Sep 19, 2013 at 03:35:06 PM PDT

      [ Parent ]

    •  There is a reason Obama embraced the term. (15+ / 0-)

      It is gonna be HUGELY popular. The Thugs thought they were handicapping the President with the term, just like they did with Hillarycare but that was a short term gain at the complete expense of the long term game. Had Obama failed to get Healthcare through it woulda been a nice slur but once he did it the Rethugs should have been smart enough to back off it IMMEDIATELY. Now people are gonna associate this new health care exchange they love with Obama, even people who don't much care for him. The term isn't gonna win over the teabaggers but once people enjoy the ACA for what it is and realize the Baggers were full of crap Obama will get sole credit for it, even if it was ostensibly a Republican idea. In fifty years the new version of the tea-baggers will hold up signs saying "Get your government hands off my Obamacare." It's a GOP nightmare in the making. And they have only themselves to blame for coining that term and Hillarycare.

      Obama is going to be remembered for this. I wouldn't be surprised if a few decades from now his face it put on money because of it. And its completely the GOP's fault that he is the ONLY person who will be explicitly tied to this sure to be popular law.

      I disagree completely with this diary. Yes, the term doesn't help us now with converting tea-baggers. But who cares about them? Think about the long-game and what it would mean for the Democratic Party to have a law tied exclusively to a Democratic President. I'm telling you, its worth it even if teabaggers get their feelings hurt.

      Why do I have the feeling George W. Bush joined the Stonecutters, ate a mess of ribs, and used the Constitution as a napkin?

      by Matt Z on Thu Sep 19, 2013 at 04:16:07 PM PDT

      [ Parent ]

      •  why do u think they are (7+ / 0-)

        going insane trying for repeal? They know it will work and once it starts, no one is going to want it taken away.

      •  It will be hugely popular, eventually, IF people (0+ / 0-)

        sign up and we can still win a few elections, and hold on to at least one branch of government in the mean time.

        If you think it's only "teabaggers" who are upset and suspicious of "Obamacare" you are not living in reality.

        Even self-styled progressives and Democrats are confused, scared and suspicious because of the advertising campaign against the ACA. Especially around costs, fines and the mandate. AND, becaue of their residual, probably deeply unconscious, bias against a black President that is constantly stoked by NRA, Koch, FOX and Republican lies that our fourth estate no longer think they have any obligation to expose.

        Call it what it is: the ACA

        Okay, the Government says you MUST abort your child. NOW do you get it?

        by Catskill Julie on Fri Sep 20, 2013 at 06:53:10 AM PDT

        [ Parent ]

    •  Like Roosocial Security and JohnsonAid? (2+ / 0-)
      Recommended by:
      Betty Pinson, Keone Michaels

      "But the traitors will pretend / that it's gettin' near the end / when it's beginning" P. Ochs

      by JesseCW on Thu Sep 19, 2013 at 08:30:00 PM PDT

      [ Parent ]

  •  Disagree. The Republicans named it this early on (31+ / 0-)

    and I, just as early, claimed it as a positive.  Let it ever be known as Obamacare, for it is Obama who cares if you and your children can see a doctor.

    Those who are confused by a nickname aren't going to be helped by stopping to use it.

    "Don't Bet Against Us" - President Barack Obama

    by MRA NY on Thu Sep 19, 2013 at 08:52:02 AM PDT

  •  I try to call it Affordable Care Act (20+ / 0-)

    But when the president himself refers to "Obamacare," what are ya gonna do....

    Habit of eating have been found increased in people, they just need a sitting place where they can finish their hunger. -- spammer pauldavis 8/21/13

    by Senor Unoball on Thu Sep 19, 2013 at 08:54:16 AM PDT

    •  I call it the ACA too, mostly to explain it (4+ / 0-)
      Recommended by:
      GayHillbilly, Roadbed Guy, Gilpin Guy, tle

      There is no hope of changing the popular moniker, but there is a potential to educate folks about what the ACA really is, simply by mentioning the real name of the ACA, and expanding from there.

      Carbon dioxide in the atmosphere is now 400ppm. That is "Climate Cluster Chaos". (hat tip to JeffW for CCC)

      by Zinman on Thu Sep 19, 2013 at 10:49:13 PM PDT

      [ Parent ]

      •  I think the term Affordable Care Act (ACA) (2+ / 0-)
        Recommended by:
        Keone Michaels, Zinman

        has a better resonance than Obamacare.  It is positive and is the correct title of the legislation.

        When a DailyKos front page writer is writing about this subject, they should strive for journalistic accuracy when referring to this legislation rather than parrot the right wing pejorative.  It's the least they can do.

      •  I do, too, but I get blank stares. (1+ / 0-)
        Recommended by:
        Zinman

        But when I add "Obamacare", people go "oh".  Not that they know anything about it but the hate propaganda being spewed by the sociopaths.  So I persist with "ACA" as I explain some of it.

        I am become Man, the destroyer of worlds

        by tle on Fri Sep 20, 2013 at 09:58:30 AM PDT

        [ Parent ]

    •  Yep (1+ / 0-)
      Recommended by:
      714day

      I resisted as long as I possibly could calling it Obamacare, for may of the reasons listed in the diary.

      But when the White House embraced it, when President Obama embraced it, I gave in.

      "The NSA’s capability at any time could be turned around on the American people, and no American would have any privacy left, such is the capability to monitor everything. [...] There would be no place to hide."--Frank Church

      by Joan McCarter on Fri Sep 20, 2013 at 10:32:44 AM PDT

      [ Parent ]

  •  Wow! very insightful. (11+ / 0-)

    Obamacare ≠ Medicare

    I've taken to calling it the ACA because it was less inflammatory. Now I understand why.

    "Let us not look back to the past with anger, nor towards the future with fear, but look around with awareness." James Thurber

    by annan on Thu Sep 19, 2013 at 08:54:39 AM PDT

  •  Ahem. (4+ / 0-)
    The power of the executive appears bloated and intrusive.
    I wonder how many NSA wiretaps this went through to make it from your computer to mine.
  •  I live in Massachusetts... (12+ / 0-)

    ... and here we still call it Romneycare.  In part because Romney created it, then rejected it (after he left office as Governor).

    You're wrong.  And yes, I read your (long) reasoning.  

    For example:

    The name "ObamaCare" (or "HillaryCare" or "RomneyCare," for that matter) connotes a sense of paternalism or authoritarianism, an echo of the personality cult even
    No, it doesn't, UNLESS YOU WANT TO WALK AROUND WITH A CHIP ON YOUR SHOULDER.

    Sorry for shouting.  I don't feel in the least intimidated by calling my local mandated insurance Romneycare.  I don't feel bullied or bothered or frankly anything but amused.  And I'm a woman whose worked in high tech since 1987; trust me, I know bullying, patronizing, authoritarian behavior when it's aimed at me; this ain't it.

    The use of the term "Obamacare" to refer simultaneously or alternately to the "state-level health insurance exchanges" and the "Patient Protection and Affordable Care Act" also creates confusion about what the law has already done so far.
    No, it doesn't.  The active campaign by opponents of the ACA has caused the confusion among low-information voters (and citizens).  At this point, large amounts of money have gone into confusing the issue, from the airwaves to pulpits to tabloid tv.  The name "Obamacare" or "ACA" is now connotated to "Death Panels" regardless of any facts, and changing the terminology wouldn't get rid of the negative connotations.

    This ship has sailed.  Find a new project, please.

    •  Why do you need to be so rude (2+ / 0-)
      Recommended by:
      tle, churchylafemme

      in the way you comment? If you're "sorry for shouting," perhaps you shouldn't. That this is what would drive you to shout is surprising.

      Writers who take the time to present well thought-out, organized and edited diaries don't deserve to be treated rudely, regardless of whether you agree with their premise.

      ... trust me, I know bullying, patronizing, authoritarian behavior...
      I guess you do.
  •  IIRC (15+ / 0-)

    it was originally frowned upon to call it Obamacare on this site, precisely because it was a term invented by Republicans as a pejorative.

    But at some point it was redefined as positive -- we call this an act of linguistic reclamation in the Ivory Towers biz -- and has been so ever since.

    Not sure what can be done about it now, except to start improving Obamacare rather than participating in the dilution of what's already fairly weak tea (postponing the employer mandate while preserving the individual mandate, for instance).

    Dogs from the street can have all the desirable qualities that one could want from pet dogs. Most adopted stray dogs are usually humble and exceptionally faithful to their owners as if they are grateful for this kindness. -- H.M. Bhumibol Adulyadej

    by corvo on Thu Sep 19, 2013 at 08:59:52 AM PDT

  •  Ding! You are right and it's important! (12+ / 0-)

    People, even Republicans, like the law better when it's called by its proper name:

    Republicans like the 2010 health care law better when it's called by its proper name -- the Affordable Care Act -- instead of Obamacare, according to a new Fox News poll.

    Republican support for the law jumped eight percent, from 14 percent for Obamacare to 22 percent for the Affordable Care Act, when pollsters revised the question's language.

    Overall support increased from 34 percent to 39 percent with the change. Democratic support moved one percent; independent support rose four percent.

    The poll of 900 registered voters was conducted from Sept. 6 to 9, using live telephone interviews. According to the poll, 443 people were asked about Obamacare; 457 were asked about the Affordable Care Act.

    Dylan Scott, Talking Points Memo.

    I can't help it. I love the state of Texas. It's a harmless perversion. - Molly Ivins

    by rsmpdx on Thu Sep 19, 2013 at 09:16:21 AM PDT

  •  I use it (11+ / 0-)

    Have been doing so for a long time. As in: Hallelujah! I can walk!! Thank you ObamaCare!!! This in the context of the household member who got on the pre-existing condition plan and got two hip replacements, and continues to pay premiums. I've used that approach, many times, with people who say they oppose it. Generally, I get a begrudging "I guess that is OK" reply.

    Mark Twain: It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.

    by Land of Enchantment on Thu Sep 19, 2013 at 10:08:14 AM PDT

  •  No. n/t (9+ / 0-)

    Democracy, if done properly, is rude, messy, and loud

    by allensl on Thu Sep 19, 2013 at 10:21:51 AM PDT

  •  Rec'd for the timeline of benefits ... (12+ / 0-)

    but not for the premise.  It's waaay too late to change what it's called, regardless of the confusion.  Big Bucks have been spent by the Republican PTB to create that confusion and it's worked.  We Democrats failed at fighting that confusion via facts.  When it comes to propaganda, we're not even in the ball game.  Instead, we'll have history on our side as more and more people see that it does, indeed, improve their lives.  

    I'm not a patient person and I'd like to have seen this done differently and better but that's not happening.  Instead, I'll simply have to be content to seize every opportunity to communicate facts to people who don't know or are confused.  That's what I can do to help and I'm damned sure going to do it (have already started).

    It's not a question of whether our founding fathers are rolling in their graves but rather of how many RPM they're clocking.

    by Eyesbright on Thu Sep 19, 2013 at 10:29:33 AM PDT

    •  You are under no obligation to use RW monikers. (8+ / 0-)

      The point of LEFT's diary is that using wingnut monikers necessarily means accepting wingnut framing.

      Being part of the reality-based community means calling things what they are, not by some focus-grouped brand name that some PR flack cooked up to sell RW ad copy.

      •  I disagree (4+ / 0-)

        This is an excellent test case for learning an old GOP play: making the public like something they think they hate (or, more often, making them hate something they think they like, but in this case, it's the former).

        The left is terrible at this, and must improve if they ever plan to out-brand the best branding party in the National Political Branding League.

        Since:
        1. The meme is already out there, and
        2. The ACA will do all the heavy lifting on convincing people it's a good thing, once its implemented,
        then:

        I believe it's a perfect way to get going on learning to sway the public, GOP-style. If this (and the President) were the GOP's baby, they'd not only embrace the term "Obamacare", they'd have people singing and dancing in the streets to celebrate it inside of a month.

        Pardon my wiseass phrasing; I'm actually serious, here.

        The problem with going with your gut as opposed to your head is that the former is so often full of shit. - Randy Chestnut

        by lotusmaglite on Thu Sep 19, 2013 at 04:41:21 PM PDT

        [ Parent ]

      •  I'm under no obligation ... (2+ / 0-)
        Recommended by:
        Miggles, Calamity Jean

        I'm under no obligation to accept reality, either, but I choose to do so.  Being part of the reality-based community means that I know full well that (as I said) "It's waaay too late to change what it's called, regardless of the confusion."  

        I'm actually surprised to see anyone still trying to fight this battle.  Again, as I said, "We Democrats failed at fighting that confusion via facts."  That failure was based on two things:  
        1.  Democrats are lousy at propaganda.  We seem to think facts will be enough.  They often aren't.
        2.  Facts especially don't work on things like this:  a nickname that became a meme virtually overnight and is far, far easier to remember than the Patient Protection and Affordable Care Act (or PPACA).

        The Republican PTB are well aware of and terrified at the fact that when people finally begin to realize how much they're benefiting from it, they'll never give it up.  That realization has already begun and will gain steam as more and more people come online with it.

        This one's a classic case of making lemonade from lemons.  ObamaCare.  I've liked it from the first time I heard it and it even sounds like President Obama does, too, per his statement a few days ago about liking the sound of "Obama Cares."

        It's not a question of whether our founding fathers are rolling in their graves but rather of how many RPM they're clocking.

        by Eyesbright on Thu Sep 19, 2013 at 08:28:57 PM PDT

        [ Parent ]

  •  Can we call it "Obamacares?" (7+ / 0-)

    I've volunteered to help with the exchange sign ups in our local public library.  I'm thinking of two computer sections--one with a sign directing people for help with the Affordable Care Act and health plan signups, and the other sign directing people to Obamacare.

    In my small town I think we'll get more going to the Obamacare sign, but there will be some who want no part of Obamacare; they just want to sign up for the new health plans.

  •  even if everyone reading this agrees, (7+ / 0-)

    the public will still call it Obamacare, so might as well get used to it.

    The biggest issue now isn't how people feel about the law but getting people signed up.  Given that more people know that Obamacare is a thing than know what the hell the ACA is, talking about O'care exchanges at least gets them to know it's a new thing.  Or, we can talk about "recent health care reform legislation."  

    Also:  tl; dr.

    Difficult, difficult, lemon difficult.

    by Loge on Thu Sep 19, 2013 at 10:44:43 AM PDT

  •  I like Obamacare, I love it (6+ / 0-)

    being called that.  I use it like this "Call it Obamcare or the Affordable Health care Act, however you wish to call it, it is all the same.  

    For the record, we now use "marketplace" instead of "exchange"  except for me.  I still use exchange and they all know what I am talking about.  Nope, I appreciate your post, but count me as a radical that will continue to name Obamcare for the dude that put so much into getting it done.

  •  Well you convinced me. (4+ / 0-)

    At least our Democrat legislators and non-Fox media members should refer to it as the ACA, even if us common folk do not.

    "We need institutions and cultural norms that make us better than we tend to be. It seems to me that the greatest challenge we now face is to build them." -Sam Harris, neuroscientist

    by MarthaPeregrine on Thu Sep 19, 2013 at 01:19:19 PM PDT

  •  And while you're at it (3+ / 0-)
    Recommended by:
    Senor Unoball, arabian, Miggles

    Please stop using Kleenex® and Xerox® as generic terms for facial tissue and photographic reproduction units and treat S.C.U.B.A. as the acronym it is.

    /good luck wit that

    "Don't be defeatist, dear. It's very middle class." - Violet Crawley

    by nightsweat on Thu Sep 19, 2013 at 01:22:36 PM PDT

  •  The diarist is absolutely right (7+ / 0-)

    adopting the name "Obamacare" was a terrible idea. Running with the derogatory label your opponents give your signature health law is dumb. Regardless of how good the law ends up being, everyone remembers the first time they heard the term "Obamacare" and it sure as hell wasn't mean in a positive way.

    So for Obama himself to adopt "Obamacare" as the name is obviously dumb. Especially when the public has demonstrated time and time again that they like what's in the law, they just don't like "Obamacare", so you'd think some re-labeling on the part of the Dems may be in order. You know, for basic common sense in terms of selling and educating people on the law.

    So yes, I absolutely agree with the diarist, and I personally refer to it as the ACA. But President Obama has a knack for adopting Republican memes as his own, so it is what it is.

    Banking on the American people to be able to sort all this out and declare the adult in the room the winner is a very big bet. -Digby

    by Boogalord on Thu Sep 19, 2013 at 01:27:08 PM PDT

  •  This is a FANTASTIC example of (4+ / 0-)

    Identity Politics / Brand Marketing and the power of such systems of marketing / control.

    Quick example:

    -- As noted, when it's called "ObamaCare" - folks with a penchant for (R) automatically increase their level of hostility.

    A good reverse example:

    Recall that Obama, during his re-election, chastised Mitt Romney for his Predator Company killing American jobs, shutting down companies, and outsourcing / off-shoring American Jobs.

    Boo, hiss, BAD Mitt Romney.

    Outsourcing American jobs?  BAD.  Awful.  Those evil Rethuglicans.

    However.. when a Democrat President pushes through Free Trade Job Outsourcing deals.. well, ya know, it'll create American jobs.. we have to be competitive.. it's Congress' fault, etc..

    Now that's what I call Brand Power.  It's an amazing thing to behold.  And until folks can withdraw from such traps and focus on policies, actions, results..

    There Will Be No Change.

    Obama recently went on the "Offensive" regarding the Economy, right?  Correct?

    Didn't Obama recently state that most of the Economic "recovery" (I use the term loosely) went to the wealthy?  

    Why, Yes.  Yes He Did.

    So - tell me why he is still pushing the 1% Wet Dream known as the Trans Pacific Partnership?

    Oops.

    And what about that Wall Street Bankster Jack Lew at the Treasury Secretary?

    Oops.

    But most folks don't care, don't want to think about it, or justify it by focusing on other issues and/or making excuses.

    Because of Identity Politics / Brand Power.

    And that, my friends, is real power:  When you have a brand so strong, with folks so emotionally invested in The Brand.. you can literally do the opposite of what you publicly state.. and they will still support the Brand.

    For the past 30 years, control of the U.S. government has been either Democrat or Republican.

    Yet the economic policies advancing the 1%'s interests and decimating the working class have continued, without interruption.

    Why is that?

    Because of Brand Power.

    FYI:  Obama isn't the problem.  Obama isn't the reason nothing has changed - he is merely the logical outcome of a system so well tuned it provides empty symbols to the working class while the 1% Get Results They Can Bank On.

    After Obama?  There will be another symbol.  There will be pretty speeches.  Folks will dutifully, once again, purchase with their vote a seat at the Kabuki Theater of the Absurd.

    And the cycle of Excuses for the Working Class & Results for the 1% will continue unabated.

    Waking Up Yet?

    The excuses for Obama's behavior have long since passed the point of predictability neccessary to qualify as an absurd production of Kabuki Theater.

    by Johnathan Ivan on Thu Sep 19, 2013 at 01:39:39 PM PDT

  •  To quote President Obama... (10+ / 0-)

    "They're right. I do care!"

    And he's right. It's a good thing. We took the right wing strategy of mocking him, reclaimed the name and turned it into a positive. It works.

    Plus, as others have already noted, the name is sticking. None of us gets to decide what the public chooses to call it. Might as well embrace it and define the term in a positive way.

  •  Calling it "Affordable" may not be that..... (3+ / 0-)

    ...accurate either. I get no subsidy and so will pay almost twice as much as I have been paying (albeit with better coverage, including a prescription drug benefit which I did not have before).

    Also, you are making young people buy insurance. I believe in insurance. I've needed it on more than one occasion, but not everyone feels the way I do. Younger people in particular may find the "affordable" moniker just doesn't fit. Although it makes policy sense to get more people insured, it simply isn't the kind of thing that makes people jump for joy, in general.

    We call it Obamacare because we are BAD at the propaganda wars. They always win. So we just went iwth it.

    If you hate government, don't run for office in that government.

    by Bensdad on Thu Sep 19, 2013 at 02:03:23 PM PDT

  •  I don't get it... (10+ / 0-)

    Why would you tell people to stop using the name "Obamacare" right when they're about to realize it's benefit?  People are scared to death of it right now.  In 10 years they'll be sceaming "Don't you touch my Obamacare".  We own this motherfucker.  Yeah, it'll be a few years before the connotation is posititive but I'm okay with playing the long-game.

    Out of context, people are crazy. Tralala...

    by darlalalala on Thu Sep 19, 2013 at 02:04:34 PM PDT

    •  ^^^^This. (3+ / 0-)
      Recommended by:
      worldlotus, Miggles, freakofsociety

      Why do I have the feeling George W. Bush joined the Stonecutters, ate a mess of ribs, and used the Constitution as a napkin?

      by Matt Z on Thu Sep 19, 2013 at 04:18:29 PM PDT

      [ Parent ]

    •  On the term (2+ / 0-)
      Recommended by:
      Brown Thrasher, GayHillbilly

      (1) Referring to the insurance exchanges as "Obamacare" hides the many other aspects of the law that will benefit people, leading people to believe they have seen no benefit even when they very well have or might.

      (2) The "Don't touch my Obamacare" line makes no sense because the ACA did not create a government-run health insurance plan. I would have loved for it to have done so, but it didn't. People buying insurance on the exchanges are participating in a market transaction with a private company, with federal or state facilitation. It will not have the same resonance as Medicare because of the clear connection between benefit and government.

    •  Imagine if people thought of Social Security as .. (2+ / 0-)
      Recommended by:
      darlalalala, Calamity Jean

      FDR Care.

      And it stuck.

      The long game sometimes works out ;)

      Gandhi's Seven Sins: Wealth without work; Pleasure without conscience; Knowledge without character; Commerce without morality; Science without humanity; Worship without sacrifice; Politics without principle

      by Chris Reeves on Fri Sep 20, 2013 at 08:05:23 AM PDT

      [ Parent ]

  •  Framing Issues (4+ / 0-)

    The Libs have always been less successful than the Cons at this.  I've listened to, and read Prof. George Lakoff many times.

    His Profile:
    "George P. Lakoff Professor. Cognitive linguistics, especially the neural theory of thought and language. Conceptual systems, conceptual metaphor, grammar ...

    I've often wondered why apparently, so many Lib/Dem politicians don't seem to be aware of Lakoff's work.  Lakoff, is a Progressive- but I'm sure everyone here knows that.

    Just this morning, on NPR, I heard the President refer to ACA as "Obamacare."  

  •  The current wingnut nickname is "Obamneycare" (4+ / 0-)

    ...which originated when many among the rank & file of the Republican Party hated both major candidates in 2012, & thus the Bachmanns of the world, unable to resist the blood in the water, started to remind even fellow wingnuts that the origins of the ACA lay at the feet of Willard Mitt "Massachusetts Moderate" Romney.

    That said, the problem with the nickname remains the same: It is inevitably tied to an entire right-wing narrative that simply doesn't square with the facts — particularly the part about the plan being primarily authored by the Obama White House. In fact, one of the main criticisms against Obama back in 2009-2010 was his hands-off approach to the whole thing.

    Personally, whenever I want to call it a nickname that highlights & criticizes its reality-based flaws, I usually use (in order of decreasing frequency):

    1. BaucusCare (after the REAL primary author),

    2. the Profit Protection Act (hat-tip to Wendell Potter), or

    3. Nationwide RomneyCare (reminding the listener of the GOP origins of said flaws).

  •  that's what occurred to me after (5+ / 0-)

    reading that Republican support and the general public's support for health care reform increasings significantly when it's referred to as the Affordable Care Act...(and when specific provisions are discussed vs. "Obamacare").

    Apparently, Republicans have had a mild degree of success, thus far, demonizing the term "Obamacare."

    From this day forward, Democrats, including the President, should go back to referring to it as the Affordable Care Act.

    •  It explains the law better (1+ / 0-)
      Recommended by:
      worldlotus

      The law is complex, but "Affordable Care Act" implies something substantive and understandable. It says, "This law is going to help bring down the cost of health care." And that's what it was designed to do. "Affordable" is a good word. "Care" is a good word. They could have chosen a catchier title or focus-grouped it more, but it does say what it aims to do.

  •  I understand what you are saying...but... (3+ / 0-)
    Recommended by:
    Senor Unoball, worldlotus, Miggles

    I am trying to counter misinformation and if I use ACA, I have another layer of explaining to do. Most people I talk to know the term Obamacare.

    I am talking about people who are not as politically astute as members of DKos.

    If the conversation was just you and me, I would agree.

  •  I Agree 100% with the OP (4+ / 0-)

    It's ridiculous to mainstream Republican and right wing slurs.

    Progressives and those on the left have allowed this crap to happen far too many times in our history. Remember all the noise about "quotas"? I see the "Obamacare" slur as the same kind of derisiveness.

    What next? Are we going to allow the slur "Democrat Party" to get mainstreamed because a bunch of low IQ right wing troglodytes and their media enablers repeat it over and over?

    •  'democrat party' was mainstreamed years ago (0+ / 0-)

      because they have 1200 coordinated radio stations that the left gives a free speech free ride to. they've been using it for years and even get so-called moderates in media to use it.  they will always win those messaging and framing battles because the left ignores the radio advantage. same with hillarycare and obamacare. adoption of the term "obamacare" even by obama and some on the left short circuits the negative. the anti obamacare effort would have been much more successful if it remained completely negative.

      This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and GOP lies by broadcasting sports on over 170 Limbaugh radio stations.

      by certainot on Thu Sep 19, 2013 at 04:23:02 PM PDT

      [ Parent ]

  •  I like Obamacare (5+ / 0-)

    Considering it took you about 4500 words or so to make your point, I would say attempting to explain all facets of the ACA is way too much for the average Joe and Sally. But Obamacare says everything that needs to be said in one word.

  •  I agree with you. (2+ / 0-)
    Recommended by:
    Kentucky DeanDemocrat, dizzydean

    Why make it harder for those who can hardly say Obama to try something that may good for them and the country. Some people would let their house burn down if fire hose was change to obama hose. The problem is that our houses are too close together.

    For like a shaft, clear and cold, the thought pierced him that in the end the Shadow was only a small and passing thing: there was light and high beauty for ever beyond its reach.” J.R.R. Tolkien, The Return of the King

    by Maroon watch on Thu Sep 19, 2013 at 03:43:13 PM PDT

  •  When Republicans spin ... let's all run scared (1+ / 0-)
    Recommended by:
    Calamity Jean

    That's what we do !

    Those of us who WERE "Liberals" are now all "Progressives" -- ever so much more acceptable to "centrists" and "undecideds," donchaknow.

    And there is no "Left" left ...  ever so UNacceptable to "centrists" and "undecideds", donchaknow.

    Now ... as for the "Keep your damned filthy Government hands off my Medicare" crowd  --  UNconfusing them is going to be a really heavy lift.  But  hopefully the Administration will start trying really hard, really soon.  (What, no Public Service announcements ?  No information packages, like the ones the Medicare administration sends on our 65th birthdays ? )

    Maybe we can hocus pocus cloud-their-minds by with "ACA" and "PPACA. "

    I don't think it will make Fox viewers any friendlier to Barack Satan and all his works ... but it will have the sweet warm feel of Politically Correct Speech , which is supposed happify us left liberal Progressives all-to-hell -- we're funny that way.

    But hell: as "clap harder" strategies goes ... sure  henceforth I'll be delighted to call it  "PPACA" -- and look forward to IMMENSE attitudinal changes on FOX.

    That will work.  
    Right ?  
    Promise?

  •  obamacare like hillarycare are egs of the RW radio (0+ / 0-)

    advantage. they became popular because they were pounded out of 1200 radio stations to 50 mil a week, not because romney used it or fox used it.

    GOP wins branding and framing because of the huge talk radio advantage. it's the biggest buzz machine in media history yet practically invisible to the left.

    in this case obamacare was adopted by many on the left and even obama.

    if it became a completely negative term the right would have been considerably more successful destroying it.

    This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and GOP lies by broadcasting sports on over 170 Limbaugh radio stations.

    by certainot on Thu Sep 19, 2013 at 04:14:54 PM PDT

  •  obamACAre (2+ / 0-)
    Recommended by:
    Calamity Jean, mwm341

    It's there.
    Affordable Care Act.

    Medicare was LBJcare by another name.

  •  But then don't we cede too much ground to letting (0+ / 0-)

    the GOP label things?

    If they label something, then we change the definition, it takes control away from them.

    Over time, Obamacare could be a great name for a popular program.

  •  Well said. I never call it O Care. It is the (1+ / 0-)

    Affordable Healthcare Program

  •  I agree. I have never called it Obamacare and (1+ / 0-)

    when talking about it to others refer to it as the ACA.  "Obamacare" to me seems stupid and anti-intellectual, just like the GOP.

    To be free and just depends on us. Victor Hugo.

    by dizzydean on Thu Sep 19, 2013 at 06:02:13 PM PDT

    •  Agree never used Obamacare (1+ / 0-)
      Recommended by:
      dizzydean

      Activists who began working on HCR since the 90:s know itsbeen a long process mostly developed by Dems in Congress. Obama just happened to be the POTUS when this version passed. It was a program whose time had finally arrived after decades of work.

      I'm glad Obama signed it but his role was comparatively minor in the big picture. When it eventually morphs into single payed the name will change again.

      "The international world is wondering what happened to America's great heart and soul." Helen Thomas

      by Betty Pinson on Fri Sep 20, 2013 at 12:10:57 AM PDT

      [ Parent ]

  •  Have you not seen the DCCC bumperstickers? (1+ / 0-)
    Recommended by:
    Miggles

    I <3 Obamacare?

    I'm cool with President Obama getting the credit. I think he understands the value of taking the sting out of a popular derogatory term and co-opting it.

  •  Barn:---------------Horse-> (1+ / 0-)
    Recommended by:
    Miggles

    That critter left a long time ago.

  •  Who cares. It's the law. Obamacare rocks! (0+ / 0-)
  •  I agreed with using "Obamacare" as a badge (0+ / 0-)

    of honor, much like the way rappers used the N-word and basically took a tool of oppression away from white people.  It was sheer genius.  During 2012, Obama's embracing of Obamacare helped Democrats a lot.  We were proud and unapologetic.  

    This year, however, is different.  We have a program to implement and if using ACA actually gets more people to like and participate in the program then that's what we should use.  I will cease using the term 'Obamacare' from this point forward.

    Global Shakedown - Alternative rock with something to say. Check out their latest release, "A Time to Recognize": Available on iTunes, Amazon, Google Play, Spotify and other major online music sites. Visit http://www.globalshakedown.com.

    by khyber900 on Thu Sep 19, 2013 at 07:08:41 PM PDT

  •  Those stupid Republicans named it after the (0+ / 0-)

    ni. . . OMG are they stupid!

  •  "Liberal" is a bad word too. (1+ / 0-)
    Recommended by:
    Alice in Florida

    We're bringing "liberal" and "progressive" back, we can turn Obamacare from a derogatory term to a positive term.  Republican operatives get strength through division.  We lost Russia as a unifying evil, now "liberal" has been put in that role in conservative circles.  Giving the term "Obamacare" back to the right isn't going to reduce confusion, but just make the term inherently "evil."

    If...you want to go forward, what do you do? You put [your car] in "D." When you want to go backwards, what do you do? You put it in "R."...That's no coincidence.

    by AnnieS on Thu Sep 19, 2013 at 07:51:36 PM PDT

    •  Key difference (0+ / 0-)

      There's a major difference. "Liberal" and "progressive" had positive meanings before they were given negative meanings. The Republican messaging war against those words, particularly "liberal," was an attempt to change the perception of a word already in the lexicon, a word that has been around for centuries. The word "progressive," for instance goes back to the 1600s; our modern usage, probably a century ago. (If I still had an OED subscription, I'd check.) We are restoring not re-appropriating such words.

      That contrasts with the rhetorical battles around "Obamacare." The word's origins lie in a right-wing frame developed to polarize the Clinton health care efforts of 1993. Changing the connotation of a word in such a case (when its initial implications are largely negative) ends up as little more than preaching to the choir, leaving the public still confused.

  •  Wish It Were Called "Insurance Reform" (2+ / 0-)

    Instead of health care reform, because most folks know the insurance industry makes too much profit off of us, and they could get behind reforming that part of the health care system.  I've long felt the "Obamacare" label was a mixed blessing, and perhaps a negative overall.  Will it still be called that after Obama leaves the WH?

  •  You're right (3+ / 0-)

    but even calling it by another name will not make it simpler to understand.

    It is an incredible complex piece of legislation that was designed to keep all the existing parts of the American for-profit, corporate health care system intact, while making everyone (not eligible for free government health care) pay for it.

    Even with all the "sweeteners" thrown into the law (pre-existing conditions, exchanges, etc.) it is still all about forcing Americans to pay too much for private, for-profit health care insurance.

    That fact is NEVER going to be popular, or "easy" to explain to ordinary people.

    And the sad truth is Dems shoulda known that before they passed this, instead of some sort of single payer system.

    •  Agree (1+ / 0-)
      Recommended by:
      Subterranean

      I completely agree that for the sake of good policy and good politics, the Dems should have opted for single payer. It's much easier to explain to people, especially because Medicare serves as a (popular) example.

      I also like the idea of having a catchier name, perhaps Helping Everyone Achieve Long-term Health (HEALTH)  or some other acronym like that. You want it to stick in people's minds.

      Jon Walker had a great piece in FDL the other day about the confused messaging from the Democrats: http://fdlaction.firedoglake.com/...

      What's also so irritating and ironic is that, despite the fact that the President and the party leadership tossed aside the idea of a public option, a majority of the public still thinks it exists. If people are going to think it's there, you should have just done it.

    •  Except that the American people never (0+ / 0-)

      demanded a single payer system--Obama based his healthcare legislation in part on what he heard from the public during the campaign, which is that those with private insurance through work wanted to keep what they had. They also wanted the option of not having to have health insurance if they thought they didn't "need it" but of course Obama had to break his promise to those people because universal coverage would be impossible if healthy people could opt out.

      If people wanted single payer, they would have elected a Congress of left-wingers rather than one with a conservative (Repblican and moderate Democrat) majority.

      "All governments lie, but disaster lies in wait for countries whose officials smoke the same hashish they give out." --I.F. Stone

      by Alice in Florida on Fri Sep 20, 2013 at 03:53:31 PM PDT

      [ Parent ]

  •  Polls show that he public approves of the ACA (0+ / 0-)

    and disapproves of Obamacare.

    When enrollment for the ACA opens hopefully more folk will register up front in the open period because they don't realize it is the same thing that Fox and Rush call Obamacare.

  •  Re-brand Idea! (2+ / 0-)

    While some might be loathe to give credit where credit is due.. it might help get more folks on the (R) flavor side comfortable with the ACA.

    Let's call it.. HeritageCare, in honor of the Heritage Foundation, which first advanced a "reform" Policy which "Obamacare" itself is based on.

    Or - as was admitted back during the last Presidential Election Wrestling Match, we could call it "RomneyCare".

    Of course, that might cause a little discomfort on the (D) flavor side to be constantly reminded that the Reform is based on Corporate friendly principles first advocated by Heritage Foundation and later pushed through while Mittens was Gov.

    But hey, sometimes ya gotta make a sacrifice for the greater good, right?

    The excuses for Obama's behavior have long since passed the point of predictability neccessary to qualify as an absurd production of Kabuki Theater.

    by Johnathan Ivan on Thu Sep 19, 2013 at 09:42:59 PM PDT

  •  Calling the ACA Obamacare gives Obama credit. (1+ / 0-)
    Recommended by:
    mwm341

    And considering what it took for him to get it through congress, he deserves credit.

    I am happy that for the next 50 to 75 or even 100 years, President Obama's name will be honored when people talk about their health care.

    That's my 2 cents.

  •  You can't spell Obamacare without ACA (0+ / 0-)
  •  I call it ACA (1+ / 0-)

    It's punchy, to the point and shows that it has nothing to do with the President per se.  It's now the law.  Lets start talking about it that way.

    "The real wealth of a nation consists of the contributions of its people and nature." -- Riane Eisler

    by noofsh on Fri Sep 20, 2013 at 05:01:19 AM PDT

  •  Obama owns it (1+ / 0-)
    Recommended by:
    Subterranean

    Warts and All...

    "You can keep your coverage.  Period"

    Well guess what – I’m finding out in a hurry that this core foundation of my support for Obamacare was a fantasy. I – the individual healthcare purchaser (in New Hampshire) – am about to get royally screwed. New Hampshire residents who purchase their own health insurance basically have one option: Anthem. The Marketplace under the Affordable Care Act will also only have one provider option: Anthem. One might think that if there is only one provider, that the Government might go to great lengths to make sure that this one provider isn’t going to hose their subscribers – but one would be mistaken.

    See, Anthem’s new plans will only include coverage for 14 of the state’s 26 hospitals. “Kid Dynamite,” you say, “you live in the Greater Concord Area. Concord is the capital of New Hampshire. Concord Hospital is one of the major hospitals in New Hampshire. You’d be crazy to think that Anthem could get away with excluding Concord Hospital from their exclusive monopoly coverage that will be offered under the Affordable Care Act.” See, pragmatically, your words would make total sense: it seems impossible that the Government, regulators, New Hampshire Lawmakers, etc would allow Anthem to exclude major hospitals like Concord Hospital from their coverage, right? Yet somehow that is exactly what is happening.

    So many things gone wrong, it would be mistake to give anyone else credit.
  •  Private payers & cost savings under ACA (1+ / 0-)

    I agree with you that calling the ACA "obamacare" plays into the hands of the rightwing nuts

    Another big problem in the Democratic approach is the failure to explain the ACA's bnefits for those who now have to pay their own sky-high insurance premiums. The Democratic Party spokespeople should be providing such private payers with a simple way to calculate how much they will save under the Affordable Care Act. There are a number of calculators that do allow you to plug in your numbers and get an estimate but for some reason neither healthcare.gov nor the DNC have one on their own sites. (some local and county Democratic party committees are doing this)

    If people now paying their own insurance were directed to go to a site such as this one from UC Berkeley,many would see an immediate cost savings.

    If my soldiers were to begin to think, not one would remain in the ranks. -Frederick the Great

    by Valatius on Fri Sep 20, 2013 at 08:50:08 AM PDT

  •  How about (0+ / 0-)

    ObamACAre, then? That ought to make things clearer.

    I thought I was poor because I owned no shoes; then I met a CEO who owned no Congressman.

    by Mike732 on Fri Sep 20, 2013 at 10:44:30 AM PDT

  •  I agree with the diarist (2+ / 0-)

    Hadn't thought of it this way (retired, on Medicare).

    For all its warts etc, it is silly to call it Obamacare, and for the reasons the diarist brings up it should be refered to as the ACAC or affordable care act.

    As to the comment that, calling it Obamacare gives "credit" where its due.....This legislation is as it stands very imperfect (i.e. should have had public option, etc etc etc.)    

    By attaching it to Obama (a supporter but hardly the only person involved), makes enhancing and bettering this in the future very problematic.

    •  Good point (2+ / 0-)
      Recommended by:
      churchylafemme, PrescottPatriot

      This is a very important point:

      By attaching it to Obama (a supporter but hardly the only person involved), makes enhancing and bettering this in the future very problematic.
      An earlier commenter said (positively) that, in the future, people will be saying, "Don't touch my Obamcare!" First of all, that makes no sense. But, second of all, by trying to connect Democrats' opinion of the law with their opinion of the president, you end up weakening the ability to get a stronger law in the future because they have spent so much time defending the ACA as "universal health care" or the biggest thing since sliced bread or this great thing that O himself got for the public. It's not universal. It does much good and deserves its due for what it does, but it doesn't guarantee universal coverage.

      And associating a law with the president ignores the role of the legislature in crafting and passing laws.

  •  Thank you for this diary. Perception is important (1+ / 0-)

    Mr. Obama unfortunately contributed to the confusion himself.  Wrong, wrong, wrong.  It is as you say, The Affordable Care Act.

    •  It is a pejorative term for most conservatives (1+ / 0-)

      Which is enough of a reason to stop using it.  It is like when they were universally using the term "Democrat Party" instead of the "Democratic Party" it started with the detractors on the radio and became a favorite term of the haters on the right.  The use of this term has abated somewhat recently.

      The racist haters on the right would call it "n word care" if they could.  They hate Obama because of his skin color and hate anything he does because of that.  Embracing their pejorative code words just seems wrong.  

  •  Healthcare Law (0+ / 0-)

    I can't say I disagree. People who aren't fans of the President will discount this law.

    CEO of http://www.thepoliticus.com/

  •  I like that "Obamacare" confuses the 'nutters (0+ / 0-)

    Good.  Force them to face the irrationality of their existence.  Maybe they're learn something.

    "When I was an alien, cultures weren't opinions" ~ Kurt Cobain, Territorial Pissings

    by Subterranean on Fri Sep 20, 2013 at 01:33:09 PM PDT

  •  Speaking of Public Confusion ... (1+ / 0-)

    This response to the Koch machine's new anti-Obamaca -- er, anti-Patient Protection and Affordable Care Act commercial is hilarious and dead-on: Creepy Uncle Sam Plays Doctor

  •  It should actually be called Rahm Emanuel care, (0+ / 0-)

    as he and Liz Fowler wrote the legalese aspect of the provision to ensure that their buddies at WellPoint and united Healthcare could remain on the gravy train.

    Fowler was rewarded with a hugely paid and lush executive position at one of the Big Insurers just a while after her mission was completed.

    What I  would like to call it is Single Payer Universal HC, or at least public option, but that might not happen in my lifetime.

    Offer your heart some Joy every day of your life, and spread it along to others.

    by Truedelphi on Fri Sep 20, 2013 at 04:24:27 PM PDT

  •  All valid points (0+ / 0-)

    in the short run, it will create disadvantages.

    In the long run the Reps will rue the day they coined the term and we will tie it to them like a dead chicken to a chicken-killing dog.

    We are the principled ones, remember? We don't get to use the black hats' tricks even when it would benefit us. Political Compass: -6.88, -6.41

    by bmcphail on Fri Sep 20, 2013 at 08:04:20 PM PDT

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