Skip to main content

The White House has launched a major public relations campaign to counter the opposition to the president’s signature accomplishment in office, reform of the nation’s healthcare system.
We detailed this today in Obama fights back on health care reform
Not only has the president spoken often and forcefully about the topic at high profile events in recent days, the administration is blitzing the public with detailed information about the costs and benefits of new measures about to be implemented.
It doesn’t come a moment too soon.
Recent opinion polls show approval of the president’s performance slipping to a two-year low.
He needs all the good press he can get.
His most high profile appearance this week was with former President Bill Clinton (and Hillary) at the prestigious and widely covered Clinton Global Initiative in New York City.
 In a transcript of remarks made available by the White House the president said: “I think it's important to remember that health care is the economy. A massive part of our economy.”
 He noted that the battle to improve America’s health care system – which by many measures lags far behind those of other industrialized countries – has been ongoing for decades without any improvement.
“The fact is that we have been, up until recently, the only advanced industrialized nation on Earth that permits large numbers of its people to languish without health insurance,” Obama said.
 “Not only is there the cruelty of people who are unable to get health insurance having to use the emergency room as their doctor or their health service, but … the structural [federal government budget] deficit that we have is primarily based on the fact that we have a hugely inefficient, wildly expensive health care system that does not produce better outcomes.”
The president is absolutely correct on all points so far.
 He makes a convincing case.
A release intended to show the benefits of his plan, State-by-State Monthly Marketplace Premiums states: “A new report shows that the Affordable Care Act will deliver on its promise to make health insurance more affordable and accessible for Americans who need it.”
 The report, released by the Department of Health and Human Services (HHS) finds that in state after state, affordable options will be available through the Health Insurance Marketplace in 2014.
“Nearly all eligible uninsured Americans (about 95 percent) live in states with average premiums below earlier projections. And nearly all consumers (about 95 percent) will have a choice of health insurance companies, each of which offers a number of different plans,” the release states.
There is much more to be had at the White Briefing Room.
The president is going to have to show uncommon leadership and tireless energy to educate the American public about how the new health care law will benefit them as it kicks into high gear next week.

Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

  •  Tip Jar (3+ / 0-)
    Recommended by:
    erratic, FiredUpInCA, Sun Tzu

    In the (K)now blog Http://

    by Warren Swil on Fri Sep 27, 2013 at 06:48:22 AM PDT

  •  This is a curious statement: (0+ / 0-)
    Nearly all eligible uninsured Americans (about 95 percent) live in states with average premiums below earlier projections.
    This seems to say there was a prior ACA premium projection (CBO, 2012, I believe) but HHS now projects actual premiums will be lower. How is this helpful, aside from comparing one analysis with another? Seems to me the relevant data must people will actually care about is a comparison of what they'll pay under ACA in 2014 vs. what they paid in 2013.
  •  Better late than never? (0+ / 0-)

    I've been critical of the White House for it's lack of PR and messaging on this, but there is a possible upside to coming to this so late in the game.

    Many of us have short attention spans,  and touting all the ACA features may not have resonated as well when we were a year away from the exchanges opening.  

    Remember too that a lot of people were probably thinking it may not get by the Supreme Court, it may not make it through the 2012 election, etc. so there was no real incentive to pay much attention until it looked like it was really going to happen.

    At least now when they talk about the exchanges and the opportunity to actually be on a plan come Jan.1, people may be more motivated to act on that information.  I just hope that the administration is as prepared with positive stories since we know the other side will point out every glitch every person experiences from now until March 31st when enrollment closes.

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site