The President of Barilla has issued an apology.
The President of Barilla, Guido Barilla, was talking on Italian radio and mentioned he prefered traditional families in advertising and would not use gays.
Barilla posted an apology video on facebook, but Guido had not anticpated the backlash.
What companies should really take away from this is what is the after effects?
Competitors will immediately move to bury you like a dinosaur fossile. Buitoni came out with an ad on its Facebook page shouting from the rooftops "Pasta for All" including pictures of pairs of tortellini pasta showing same-sex couples.
Adapt or die out like the dinosaurs...