Filmmaker Casey Neistat was contacted by 20th Century Fox Studios to see if he would be interested in creating a video to promote the new film
The Secret Life of Walter Mitty. The offer included a $25,000 budget.
Casey Nesitat sent them back an offer with the unconventional idea to use the entire budget to help the victims of Typhoon Haiyan in the Philippines and make a short film of it. 20th Century Fox Studios accepted.
Here is the short film on how he spent the money and distributed the much-needed items:
Yes, it's still a viral marketing attempt by a movie studio. And a pretty damn good one at that. But, how much better would the world be if more advertising dollars were spent like this?