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The 2014 campaign is kicking off with Obamacare at center stage. The Democratic Congressional Campaign Committee (DCCC) is expanding their Web ad campaign with this video into 12 new competitive House districts. The ad, already targeting 44 vulnerable Republicans, features people who've been able to get insurance or get more affordable insurance through the Affordable Care Act, and what they'd lose if Republicans achieved repeal.
“I take insulin and 12 other medications, and my daughter’s medicine costs $700 a month. We couldn’t afford it without healthcare reform,” Diane, from Denver, says in the ad. [...]
Added to the DCCC’s list in the new offensive are GOP Reps. Larry Bucshon (Ind.), Rodney Davis (IL), Chris Gibson (NY), Lynn Jenkins (KS), David Joyce (OH), David McKinley (WV), Steve Pearce (NM), Reid Ribble (WI) and Daniel Webster (FL) as well as Republican candidates Steve Lonegan, running for retiring Rep. Jon Runyan’s (NJ) seat, and Alex Mooney and Charlotte Lane, running for Rep. Shelley Moore Capito’s (R-WV) open seat.
The Republican National Committee is responding with radio ads in 12 states, against both House and Senate members. Three guesses what they're harping on:
“President Obama and [Senator/Representative] said if you like your insurance plan you can keep it under Obamacare. They lied to you,” the ads say, with the sound of New Years’ celebrations in the background. “2014 is your chance to hold [Senator/Representative] accountable. Tell him this is one New Year’s resolution you’re sticking to.” [...]

The ads will target Sens. Mark Begich (D-AK), Mark Pryor (D-AR), Mark Udall (D-CO), Mary Landrieu (D-LA), Kay Hagan (D-NC), Jeanne Shaheen (D-NH), Jeff Merkley (D-OR), Mark Warner (D-VA), and Reps. Bruce Braley (IA-01), Gary Peters (MI-14), Tim Bishop (NY-01) and Nick Rahall (WV-03).

Republicans are convinced that the president's stumble on health insurance cancellations has legs that will last through November, but with every horror story about cancellations collapsing under scrutiny, that issue is likely to lose salience. Reality will set in, people will get insurance and most of them will be happy about it. The threat of the loss of that protection, though, could be a pretty damned effective motivator for voters, as the DCCC realizes with this new campaign.

Originally posted to Joan McCarter on Tue Jan 07, 2014 at 10:05 AM PST.

Also republished by Daily Kos.

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Comment Preferences

  •  Tip Jar (17+ / 0-)

    "The NSA’s capability at any time could be turned around on the American people, and no American would have any privacy left, such is the capability to monitor everything. [...] There would be no place to hide."--Frank Church

    by Joan McCarter on Tue Jan 07, 2014 at 10:05:14 AM PST

  •  more productive partnerships need to be created (2+ / 0-)
    Recommended by:
    Gooserock, a2nite

    with the pharma support that was leveraged to get ACA passed since some medications are not generic (yet) and exclusive (and profitable) to some of that big pharma

    Warning - some snark may be above‽ (-9.50; -7.03)‽ eState4Column5©2013 "I’m not the strapping young Muslim socialist that I used to be" - Barack Obama 04/27/2013

    by annieli on Tue Jan 07, 2014 at 10:14:52 AM PST

    •  drug costs (0+ / 0-)

      Are a big part of the health care problem.  Medicate part D could have solve some it, but it explicitly supported the arbitrary pricing model.  I was surprised recently that some daily meds are in the range of $30-$50.

      In this case government has failed to bring affordable drugs to the people.  We can't really expand a program that is already costing the taxpayers a $50 billion every year, compared to an essentially net zero cost for the ACA.

      Insurance companies have been good about negotiated lower costs for drugs.  The downside, I guess, is that this creates a pressure for pharmcos tend to maximize retail prices to profit off the limited number of customers who pay at near retail, and to provide a high point from which to start negotiating.

  •  Happy vs whiney and sad ad wars (4+ / 0-)
    Recommended by:
    Inland, Dartagnan, scamperdo, Mr MadAsHell

    Seeing a lot of this in NC senate race. The Republican ads against the law are  incredibly downbeat and depressing. They feature a really whiney woman claiming to have to pay more under obamacare .
    Compare this  to  the ads in support of the ACA and Kay Hagen who feature smiling and happy people who now have coverage.
    I can tell you from the prospective of a person who will lose my new ACA coverage that both ads make me more determined to not only vote but to work to GOTV in 2014 and donate which I don't normally do.
    I really can not see how the positive message can beat the negative one unless the Dems run away or go Republican lite on the issue which would piss me off all the way around.

     

  •  How effective are web ads against radio ads? (1+ / 0-)
    Recommended by:
    boran2

    Why not do both?

  •  The Republicans still don't sense the danger... (1+ / 0-)
    Recommended by:
    Pam from Calif

    The Republicans still don't understand that by opposing the ACA, the existence of their party is on the line.

    Nuclear Reactor = Dirty Bomb

    by olo on Tue Jan 07, 2014 at 10:56:06 AM PST

  •  Here in MN (0+ / 0-)

    Rick Nolan (MN-8) is facing an attack ad in heavy rotation on the cable networks I've seen. Featuring someone in North Branch MN who allegedly lost his insurance thanks to Obamacare.

    I mean HEAVY rotation too. On the USA and TNT networks I see it almost every goddamn commercial break.

    "Much of movement conservatism is a con and the base is the marks." -- Chris Hayes

    by raptavio on Tue Jan 07, 2014 at 10:57:37 AM PST

  •  For the past few weeks (0+ / 0-)

    I have amused myself on multiple occasions by flipping between MSNBC and Fox News.  There's about 50-50 chance that when one is talking about Obamacare, the other is too.  But you really would think they were talking about two different laws.  Fox makes it sound like the bodies are piling high and the nation has ground to a halt under the weight of despotism.  And MSNBC has been breaking out the pom-poms for every sign of good news.

    Don't get me wrong. I support the law, and I don't think MSNBC's somewhat selective boosterism is done on the same scale as Fox news paranoia machine. But the contrast is so stark, you can understand why people who only follow these things causally don't trust either one.

     

    "Unrestricted immigration is a dangerous thing -- look at what happened to the Iroquois." Garrison Keillor

    by Spider Stumbled on Tue Jan 07, 2014 at 10:59:47 AM PST

    •  But there lies the problem for the GOP (2+ / 0-)
      Recommended by:
      bufffan20, Spider Stumbled
      But the contrast is so stark, you can understand why people who only follow these things causally don't trust either one.
      What people do follow is their wallets.  When they're not only told but shown that they can get healthcare for very affordable rates or even for free and one station is doom and gloom you really think they're gonna believe anything else that station tells them?  Fox and the GOP are both running the risk that as more and more people see the truth for themselves that the blinders will fall off and those people  will never trust Fox and the GOP again to tell the truth.

      This is your world These are your people You can live for yourself today Or help build tomorrow for everyone -8.75, -8.00

      by DisNoir36 on Tue Jan 07, 2014 at 12:01:02 PM PST

      [ Parent ]

    •  And most, what, 80%, have employer sponsored (0+ / 0-)

      insurance of some kind, so the people all upset are not the people who may or may not be affected

      "The poor can never be made to suffer enough." Jimmy Breslin

      by merrywidow on Tue Jan 07, 2014 at 01:04:36 PM PST

      [ Parent ]

  •  So... (0+ / 0-)

    If one of the ads features 'Diane from Denver', then are they going after Coffman?

    “Socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires.” - John Steinbeck

    by RichM on Tue Jan 07, 2014 at 11:03:13 AM PST

  •  Waste of money (0+ / 0-)

    Ads would be better if they focuses on getting people signed up for the exchanges.  That way you are promoting the benefits of ACA in a non political way making it receptive to more Americans.

    You can run the attack ads against Republicans in October.

  •  I can't believe that (2+ / 0-)
    Recommended by:
    joe from Lowell, bufffan20

    the consultants working for the GOP make as much money as they do.

    It's math.  Simple math.  For every person who might identify with the "he said you could keep it" meme, there are 10 or 20 whose lives will be vastly improved by the ACA.  And they'll be watching this ad saying "WTF?? I didn't have insurance before and now I do" or "my insurance was crappy and expensive before and now it isn't" so who gives a fuck about the whiners who were able to afford good policies before!

    This is the stupidest ad campaign ever.  Brought to you by the same folks who thought Romney was winning and had Lady Romney convinced she would become Queen of 'Murica.

    "Mediocrity cannot know excellence." -- Sherlock Holmes

    by La Gitane on Tue Jan 07, 2014 at 11:06:36 AM PST

  •  Just what we all need... (0+ / 0-)

    more and more political ads, giving that the 2012 race was not that long ago, and being in a swing state that's all you've seen on tv advertising.

  •  Reality > Political messaging (1+ / 0-)
    Recommended by:
    red rabbit

    All the ads in the world won't trump people's actual experience.

    It's going to come down to the numbers of winners vs. losers - and more importantly, winners vs. losers among voting blocs that either swing between the parties, or don't always vote.

    I have no idea how that's going to break down. Among the overall public, certainly there will be more winners than losers, by a large margin, but among those little segments of the electorate, I don't know.

    Art is the handmaid of human good.

    by joe from Lowell on Tue Jan 07, 2014 at 11:12:56 AM PST

  •  Vote on Sen. Landrieu's bill re cancelled policies (0+ / 0-)

    Senate Democrats need to be able to put clear distance between themselves and the President's repeated misstatement (the GOP calls it a "lie"), when he was trying to get the ACA passed, that "if you like your policy, you will be able to keep it".  

    The Administration's administrative fix did not work - it depends on the help of third parties (for example, Republican state insurance commissioners), many of whom have no interest in bailing out the President and vulnerable Senate and House Democrats on this.

    I do not want to risk losing the Senate because of the President's rhetorical screwup.  

    Fixing the web site's software problems is unrelated to fixing this political problem relating to the President's misstatements.

    Sen Reid needs to allow a Senate vote on Senator Landrieu's bill to legislatively fix the "if you like your policy you can keep it" continuing problem.  

    Kos had previously described the detailed Sen Landrieu bill as a "win win" for Democrats politically.

    This problem is not going away.  The GOP ads will continue through election day.  The only way to make this problem go away politically (or at least to take the wind out of GOP sails on this issue) is to allow the Senate to vote on Senator Landrieu's fix.

    Harry Reid needs to stop blocking the vote on that.

    •  the "problem" already is going away (3+ / 0-)
      Recommended by:
      bufffan20, ShowMeMoBlue, astage4444

      because it wasn't much of a real problem to begin with, and will be dwarfed by the millions of people who are helped by the ACA.  
      The only people who think this will be a serious problem are Repubs and maybe some people with junk insurance interests, neither of which are necessary to win in November.  Thank you for your concern.

    •  You keep posting your concerns (2+ / 0-)
      Recommended by:
      bufffan20, astage4444

      and it's utter bullshit.

      We get it.  The sky is falling, the world is gonna end and the GOP will take control unless we acquiesce to their demands.

      Meanwhile I'll be saving at least $600 a month and I'll be getting better coverage.  

      This is your world These are your people You can live for yourself today Or help build tomorrow for everyone -8.75, -8.00

      by DisNoir36 on Tue Jan 07, 2014 at 12:03:37 PM PST

      [ Parent ]

  •  New Attack (0+ / 0-)

    I've seen the following as one of the horror stories, but honestly don't know enough to rebut it.  Has anyone seen someone dig into this deeper and see what level of truth (if any) is in it?  It's in regards to some sort of Walmart health care plan versus an ACA plan.

    http://washingtonexaminer.com/...

    I'd love to poke a hole in it but just don't know.

    It is a mistake to think you can solve any major problems just with potatoes. ~~ Douglas Adams

    by Remillard on Tue Jan 07, 2014 at 11:31:18 AM PST

    •  Take it with a grain of salt (0+ / 0-)

      Alot of that article is comparing apples to oranges.  

      First of all, MOST of Walmart employees will qualify for Medicaid in EVERY state.  I'm not even talking about the expanded Medicaid under Obamacare but the basic Medicaid that all states already have.  

      Second the info on the plans is incomplete.  The article says they have lower deductibles and premiums but no mention of a cap on annual out of pocket expenses or co pays.  It's all well and good if you pay less on your premiums and deductibles, but if you have a 35%, 45% or 50% co pay after the deductible what good is it?

      The info doesn't differentiate between states.  It's very generic.  Some states have better healthcare plans than others because they accepted more Medicaid money and set up their own exchanges way ahead of time and gave providers enough time to prepare so they'll have more options, more in network doctors, more in network hospitals and so on.  My state, Connecticut, is a good example of a state that was well prepared.  All the regional hospitals have been ramping up in anticipation of Obamacare.  It's resulted in many merging under one overarching umbrella organization which means that all the providers, doctors, specialists and hospitals in the area will be in the network.  

      Health Savings Accounts for Walmart employees is utter crap unless Walmart is contributing because based on what they pay their employees nobody will be able to deposit a dime into that HSA to reap any benefit from it.  

      Unlike Obamacare, there are no income eligibility requirements. Age and gender do not alter premium rates. The company plan is the same for all of Walmart's 1.1 million enrolled employees and their dependents, from its cashiers to its CEO.
       

      THIS is utter fucking crap.  Obamacare doesn't have income eligibility requirements.  What it DOES have is subsidies for people with income below certain levels.  Age and gender discrimination is ILLEGAL DUE TO OBAMACARE.  So for Walmart to tout that when it's Obamacare that forced them to do that is disingenuous to say the least.

      Walmart also offers a free preventive health plan that mirrors the Obamacare plan. Its employees can take advantage of a wide range of free exams and counseling, including screenings for colorectal cancer, cervical cancer, chlamydia, diabetes, depression and special counseling for diet and obesity.

      THIS is also disingenuous because again I believe Obamacare requires insurance companies to cover that.  So again it's Walmart taking credit for something Obamacare is forcing on them.

      Their children can get more than 20 free preventive services, ranging including screenings for genetic disorders, autism and developmental problems to obesity, lead poisoning exposure and tuberculosis. There are also 12 free vaccinations, and free hearing and vision testing.

      Walmart employees pay as little as $4 for a 30-day supply of generic drugs and only $10 for eye exams through a separate vision plan.

      Under Obamacare kids will be getting all this.  In CT my kids will not only be getting all that but free dental and if needed a free visit with eye doctor and free glasses.  
      The deductibles are high, but Obamacare deductibles are higher, going up to $6,300, according to Todd.

      Todd looked at a 30-year-old woman who could qualify for the government subsidy. “The nonsubsidized premium is $205 a month for this 30-year-old. If they get a subsidy, then the premium is zero. But that person has to come up with $6,300 if something catastrophic happened,” he said.

      The Walmart monthly premium for the same 30-year-old woman would be about $40. Her deductible would be $2,750, minus $250 in cash advance, for a total net deductible of $2,500.

      Todd said some Obamacare exchange family plan deductibles can go as high as $12,000 before benefits kick in.

      I don't know the veracity of this but you have to be careful when comparing plans.  You have to make sure you're comparing apples to apples.  High deductible plans can't be compared to low deductible plans and vice versa.  You can't say Plan A offered by Walmart is better because it has a lower deductible than Plan B and has a lower premium than Plan C.  Well Plan B may have lower premiums which is why it has a higher deductible and plan C may have a lower deductible because it has a higher premium.  There are 3 levels of plans in Obamacare Bronze, Silver and Gold.  A gold plan may only have a $2,000 deductible but for a family of 4 may cost over $1,000 a month in premiums and total max out of pocket expenses of $6,000 (not including premiums).  A Bronze plan may only cost $200 a month but have a $6,000 deductible and max of $12,000 annually.  You also have to take into account co pays and so on.  You have to look at the entirety of it all not just one aspect.

      I think in the end this is a pure puff piece pushed out there by Walmart as propaganda to make them look good.  It's nice that they're offering cheap plans for their employees but the fact is MOST of their employees get paid such shit wages that they'll likely qualify for Medicaid and get free healthcare at our cost.  The other thing you have to take into account is that Walmart is notorious for making it difficult on employees to be benefit eligible. So yeah they may offer it but only to the select few.  Like I said, take it with a grain of salt.  

      This is your world These are your people You can live for yourself today Or help build tomorrow for everyone -8.75, -8.00

      by DisNoir36 on Tue Jan 07, 2014 at 12:47:52 PM PST

      [ Parent ]

      •  No lower class person can use a HSA, just (0+ / 0-)

        stupid to keep telling people this is the magic bullet..."hey we will let you save enough money tax free to pay for your health care...how much can you save?

        "The poor can never be made to suffer enough." Jimmy Breslin

        by merrywidow on Tue Jan 07, 2014 at 01:06:34 PM PST

        [ Parent ]

        •  EXACTLY (1+ / 0-)
          Recommended by:
          merrywidow

          Which is why this offering by Walmart is utter bullshit. They're offering high deductible HSA plans while paying their workers $7.25 an hour for 20-28 hour weeks.  How the fuck can anyone live on $100-$150 take home a week and yet manage to 'save' enough to deposit some money into an HSA?

          This is your world These are your people You can live for yourself today Or help build tomorrow for everyone -8.75, -8.00

          by DisNoir36 on Tue Jan 07, 2014 at 01:16:00 PM PST

          [ Parent ]

  •  Insurance company ads (0+ / 0-)

    I think I read somewhere that insurance companies are still planning to unleash a barrage of ads trying to convince people to sign up for coverage. And of course it is only in the insurance companies' interests to try to get as many young and healthy people to buy policies, exactly the same people that conservative organizations are targeting to try to convince them to opt out.

    Might not that kind of advertising be more effective that anything being run by either Democrats or Republicans? Because it's not overtly political, so people don't tune it out so much. It would just be insurance companies trying to sell you policies, and in the course of that, reminding people of the benefits of the new law.

  •  keep it up Dems. This is what you need to do!! (0+ / 0-)
  •  Why web ads? I am seeing tv ads all hours of the (0+ / 0-)

    day against it...shouldn't we be doing the same but for it? I just don't get the web ads, when those resources could be spent on tv/radio.

  •  "Ask my opponent what he replaces this with?" (0+ / 0-)

    says every DEM candidate.

    "Why won't they help fix the program? Do they NOT want all Americans to be able to get decent affordable healthcare?"

    We need to OWN this and give it back to them.

    "The poor can never be made to suffer enough." Jimmy Breslin

    by merrywidow on Tue Jan 07, 2014 at 01:03:14 PM PST

  •  My ad suggestion (0+ / 0-)

    My insurance refused to pay for the $3000 ambulance ride I took to the hospital last year after I had a seizure.

    My insurance refused to pay for the medication my doctor says I need for my arthritis so I can sleep through the night and keep showing up at work every day.

    My insurance said they wouldn't cover my son's autism screening or my other son's treatment for depression.

    But it was the best insurance I could afford for my family.

    Last month, Blue Cross told me I couldn't keep my $600/month plan that barely covered anything. Thank God. If I hadn't lost my coverage, I might never have gone to the exchange and found out my family qualified for a plan for one third the price that would cover a whole lot more.

    We'll save and the country will save because I can prevent my disease from getting worse by taking my drugs and seeing a doctor instead of going to the emergency room.

    Thanks, Obama! That is one promise I'm so glad you couldn't keep.

    *Note: Situations described are fictionalized, based on real experiences of people I know.

    **Electing Republicans to the government is like hiring pyromaniacs as firemen. They all just want to see everything burn to the ground.**

    by CatM on Tue Jan 07, 2014 at 04:37:34 PM PST

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