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I'm sure I'm not the only one to notice this. The commercial embracing our melting pot is slated for Olympic viewing. An extended version even.

The Olympics

The very event being vociferously boycotted by the LGBT community.

Nevermind the wingnuts, they chase the whatever red meat Rove et al throw at them diligently.

But two sides of the left being perceived as being at cross purposes, now that is the type of thing Koch Coke is famous for.

Originally posted to Horace Boothroyd III on Fri Feb 07, 2014 at 06:07 PM PST.

Also republished by Angry Gays.

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Comment Preferences

  •  Coke, the company has done and continues to (8+ / 0-)

    do many bad things. Manwhile, the product is of no real value, is not really good for you, doesn't quench thirst and is a created false "need".

    That, in its essence, is fascism--ownership of government by an individual, by a group, or by any other controlling private power. -- Franklin D. Roosevelt --

    by enhydra lutris on Fri Feb 07, 2014 at 06:17:06 PM PST

  •  I don't see what (4+ / 0-)

    one has to do with the other. Please explain.

    "It is easier to fool people, than to convince them they've been fooled" - Mark Twain

    by Sarge in Seattle on Fri Feb 07, 2014 at 06:22:41 PM PST

  •  Not sure on cross purposes, but Coke could do more (4+ / 0-)
    Recommended by:
    VClib, Horace Boothroyd III, kyril, cks175

    I like the melting pot commercial, but more to the point, if Coke wants to make a statement they could run a specifically LGBT friendly commercial, and run it world-wide wherever they can.

    To a point, I get that Coke is in a tough spot here. Their sponsorship of the Olympics pre-dates the Russian anti-gay laws; indeed, the sponsorship agreement has gone on for so long now, it probably even pre-dates the selection of Sochi as the site for this Olympics.

    As such, there's not much they can do about the fact that they are a sponsor - they are contractually obligated to fulfill their duties as sponsor, they can't really back out over the Russian government's actions.

    However, they could use their benefits and rights as sponsor to make more positive statements in support of LGBT rights.  

    Just my $.02

    Liberalism is trust of the people tempered by prudence. Conservatism is distrust of the people tempered by fear. ~William E. Gladstone, 1866

    by absdoggy on Fri Feb 07, 2014 at 06:23:18 PM PST

  •  Diet Pepsi, please! n/t (3+ / 0-)

    Float like a manhole cover, sting like a sash weight! Clean Coal Is A Clinker!

    by JeffW on Fri Feb 07, 2014 at 06:25:48 PM PST

      •  Regular Pepsi is worse... (2+ / 0-)

        ...but I drink Diet Pepsi very infrequently.

        Float like a manhole cover, sting like a sash weight! Clean Coal Is A Clinker!

        by JeffW on Fri Feb 07, 2014 at 06:44:02 PM PST

        [ Parent ]

      •  More woo-woo science /nt (3+ / 0-)
        Recommended by:
        Pale Jenova, Horace Boothroyd III, FG

        TX-17 (Bill Flores-R), TX Sen-14 (Kirk Watson-D), TX HD-50 (Celia Israel-D)

        by Le Champignon on Fri Feb 07, 2014 at 07:05:35 PM PST

        [ Parent ]

      •  Not nearly as bad as non-diet (4+ / 0-)

        High fructose corn syrup? Bigger than any "if it tastes sweet it obviously must be bad for you" fears, real or not.

        And God said, "Let there be light"; and with a Big Bang, there was light. And God said "Ow! Ow My eyes!" and in a flash God separated light from darkness. "Whew! Now that's better. Now where was I. Oh yea . . ."

        by Pale Jenova on Fri Feb 07, 2014 at 07:09:06 PM PST

        [ Parent ]

        •  Aspartame breaks down to formaldehyde (3+ / 0-)

          Not just in the PKU sufferers but in everyone. The thing is unless you're a carrier of the gene it's in small quantities and gets handled. But you think drinking formaldehyde isn't an issue? Then by all means pour a glass and enjoy.

          But even then HFCS is probably worse. It might be the single worst food product we've mass marketed in this country. If it wasn't for left over "grow our own fuel" subsidies for agriculture from decades ago it wouldn't be profitable. So much wrong shouldn't be possible.

          So this year I'm kicking HFCS out of my diet wherever possible. The easiest was from soda. No soda (unless it has cane sugar and then only rarely). And I check the label for HFCS on everything I buy. I have to say, after only a month I can feel a difference in my day to day living. It might just be eating less sugar, it might be the HFCS, but I'm happy with my choice.

          Food processed to be nothing more than simple starches with two dozen flavorings and stabilizers added to make it appear to be food isn't "food". It's "feed" -- what you give to livestock to fatten them up for slaughter.

          by ontheleftcoast on Fri Feb 07, 2014 at 08:22:43 PM PST

          [ Parent ]

          •  Not really. Only a very small percentage of it (4+ / 0-)

            does and there is very little of it to begin with. There is a lot more formaldehyde in regular food. Also, there are other artificial sweeteners out there. Sugar is really bad especially the huge quantities in Coke. HFCS is only slightly worse than sugar.

            •  Gee...another actual fact-based person? (3+ / 0-)
              Recommended by:
              BelgianBastard, FG, Pale Jenova

              First it was that aspartame metabolized to methanol and we all know how terrible that is. Then it was formaldehyde, but as you mentioned, many highly-touted "healthy" foods are "loaded" with formaldehyde (at least comparatively speaking) but that seems to never be mentioned. I'm in full agreement with you on these points and I will go a bit further in saying that I don't believe that HFCS has been proven to be necessarily more dangerous than sucrose when they are compared in equal amounts. The problem is that the stuff is in everything these days. And remember, cyclamates and saccharin are deadly carcinogens - at least in rats - oops, we used the wrong rats for testing and besides that cell mechanism is not present in humans - never mind.
              There are bad things in foods - way too much fat and way too much sugar of any kind. I think it is safe to say that transfats are definitely bad. Saturated fats above a certain level are bad. However, not everything is.
              What I do find interesting are the many studies now being reported that show that drinking diet sodas does not necessarily lead to weight reduction or even ideal weight maintenance. Various reasons are being proposed, but I don't think the mechanisms are yet understood. Enjoy a few Cokes or Pepsis. If you drink a lot, then diet might actually be better for you, but don't think the diet ones will necessarily keep off the pounds.

              •  Artificial sweeteners give me heart palpitations. (0+ / 0-)

                Your mocking tone suggests you are alright with it being added to chocolate milk without notice.

                •  We don't need no chocolate milk!!!... (2+ / 0-)
                  Recommended by:
                  FG, Pale Jenova

                  I have a mocking tone because so much of what people believe about food and food additives needs to be mocked. People read a study synopsis in the popular press and go crazy without having any idea about why they should be crazed. They can't figure out what is truly bad for them, what is fine in moderation and what actually does them no good at all. 95% of what is sold in nutritional supplement stores is worthless for the vast majority of people and downright harmful for many. There are probably people with a sensitivity to just about every kind of food or food additive available. If you have a sensitivity to some chemicals, then obviously you should avoid them and stick to items that you know are comprehensively labelled. I obviously have no idea of the specifics of the recipe or the dairy provider or the controlling labeling laws of your situation. The labeling could be wrong, there might be something else that is affecting you in this case and there actually are no sweeteners in the recipe or you have a strong sensitivity that is reactive to amounts below the required labeling threshold. I'm not mocking you or your situation - I'm mocking the misinformation that people allow themselves to be brainwashed by. Look at the silicon breast implant scam. After all the scamming by the lawyers and "aggrieved" plaintiffs, we find that in the vast majority of cases, silicon as a breast augmentation material was perfectly safe and effective. Lots of grifters made a lot of money from hoodwinked juries before this finally became accepted science. It takes time and lots of longitudinal studies to truly determine what the facts are. Way too much of the public hears of one study and then trotts off to the races. Crazy!

                  And then there is the wonderful homeopathy crowd which I know is represented here. Step right up and get Dr. Mandrake's wonderful new elixir. All bottles of this elixir were stored  within 10 feet of the master solution that contained at least 3 molecules of the wonderful active ingredient. Good for what ails ya!!!!!

                  I do hope that you are able to find brands that are labeled at a level that is comprehensive enough to ensure that problem ingredients are not present.  I know that not everything is comprehensively labeled. I don't think that is really possible. Like I said, somebody has a sensitivity to just about everything that is out there.

                •  Artificial sweeteners (3+ / 0-)

                  give me severe nausea and projectile vomiting.  And Splenda is just one chlorine atom away from Clorox.  I'm switching to stevia for use on cereal, etc.  I drink soda only when I am ill - throwing up, can't eat, etc., and then it's ginger ale.

                  A great democracy does not make it harder to vote than to buy an assault weapon. -Bill Clinton

                  by PSzymeczek on Sat Feb 08, 2014 at 09:28:04 AM PST

                  [ Parent ]

                  •  By all means, avoid things that cause you (2+ / 0-)
                    Recommended by:
                    PSzymeczek, OrganicChemist

                    projectile vomiting.

                    Though how you get from sodium hypochlorite -- NaClO -- to sucralose -- see molecule here -- by adding or subtracting just one chlorine atom is, well, tricky.

                    Although, bleach is just one oxygen atom away from table salt, and oxygen is good for us, so . . . .

                    And God said, "Let there be light"; and with a Big Bang, there was light. And God said "Ow! Ow My eyes!" and in a flash God separated light from darkness. "Whew! Now that's better. Now where was I. Oh yea . . ."

                    by Pale Jenova on Sat Feb 08, 2014 at 02:20:12 PM PST

                    [ Parent ]

              •  My favorite target of hysteria: (1+ / 0-)
                Recommended by:
                OrganicChemist

                monosodium glutamate.

                Sure, overindulgence can cause harm. It is, after all, monosodium glutamate. And some people are sensitive to it (and should thus avoid it).

                But, dear God:

                A widespread and silent killer that’s worse for your health than alcohol, nicotine and many drugs is likely lurking in your kitchen cabinets right now.
                Jump to mercola.com for a laugh.

                as in:

                MSG is an excitotoxin, which means it overexcites your cells to the point of damage or death.
                Ye gads! It's the machine from Barbarella! How do we, as a species, survive?

                And God said, "Let there be light"; and with a Big Bang, there was light. And God said "Ow! Ow My eyes!" and in a flash God separated light from darkness. "Whew! Now that's better. Now where was I. Oh yea . . ."

                by Pale Jenova on Sat Feb 08, 2014 at 02:37:21 PM PST

                [ Parent ]

          •  Diet Coke not sweetened with aspartame (4+ / 0-)

            It's sweetened with Splenda. And a good many of the non-PKU aspartame horror stories are bunk. The stuff is not particularly good for you, but it doesn't cause MS or Lupus or poison you with formaldehyde.

            Second, the claim that aspartame ingestion results in the production of methanol, formaldehyde and formate: These claims are factual. In the gastrointestinal tract aspartame is hydrolyzed to one of its component materials, methanol, as well as the two amino acids, phenylalanine and aspartic acid. This methanol is taken up by the cells of the body and metabolized first to formaldehyde and then to formate. The key information that is missing in the description by Ms. Markle is that the levels of ingestion are very modest. In fact, there are other foodstuffs that we ingest that supply as much and sometimes even more methanol; e.g., citrus fruits and juices, and tomatoes or tomato juice. There are even higher quantities of methanol ingested when ethanol is consumed. Thus, in the final analysis this methanol is the same as from other sources and in the quantities consumed from aspartame, it is readily and naturally metabolized via the one-carbon biochemical cycle to entirely innocuous and natural body components.
            Read more at http://www.snopes.com/...
            Of course, we'd probably all be better off healthwise without any of it, sugar, HFCS or the artificial sweeteners.
            •  I saw somebody on a diet site once (2+ / 0-)
              Recommended by:
              BelgianBastard, Pale Jenova

              trashing aspartame by reason of its metabolism to phenylalanine.  Yes, phenylalanine the natural amino acid component of proteins.  Yes, phenylalanine the essential amino acid, the lack of which in our diet would cause us to die.  Yeah, that phenylalanine.

              I have no idea what woo site that little factoid got parroted from but I about bashed my head into a wall when I saw it.

              (I don't even like aspartame, for myself.  The last several times I consumed it in any quantity, must be ten years ago now, it seemed to make me brutally angry and cranky, like PMS on steroids.  After a couple of repeats and making the association in my head I looked up a report of a (very small and inadequate) study suggesting it could exacerbate depression in already depressed people.  As meager as the evidence is I haven't touched it since.  I do not need moods like that in my life, and I don't need artificial sweeteners either.  But DANG, people! Grow at least a little bit of critical thinking skills!)

              •  There are lots of essential nutrients that can (0+ / 0-)

                be harmful if consumed in large quantities. Iron, salt, even water. So just because it's essential doesn't mean consuming 20 or 30 times the recommend amount is going to be fine. How's that for critical thinking?

                Food processed to be nothing more than simple starches with two dozen flavorings and stabilizers added to make it appear to be food isn't "food". It's "feed" -- what you give to livestock to fatten them up for slaughter.

                by ontheleftcoast on Sat Feb 08, 2014 at 01:37:45 PM PST

                [ Parent ]

                •  What is the recommended amount? (0+ / 0-)

                  People in the US tend to eat more protein than they need in general, but it doesn't do that much harm--you just metabolize it. Just remember, "all things in moderation."

                  The anti-sucralose hysteria comes partly from a Duke University study funded by the Sugar Association (as you can tell by the name, a perfectly unbiased study with no ulterior motives), which found if you consumed the equivalent of 11,450 packets of sucralose daily, a number of "bad things" will happen.

                  No mention of the effects of consuming 11,450 packets of sugar, but you can watch The Biggest Loser to get a hint.

                  And God said, "Let there be light"; and with a Big Bang, there was light. And God said "Ow! Ow My eyes!" and in a flash God separated light from darkness. "Whew! Now that's better. Now where was I. Oh yea . . ."

                  by Pale Jenova on Sat Feb 08, 2014 at 02:31:59 PM PST

                  [ Parent ]

                  •  How did we go from talking about aspartame (0+ / 0-)

                    to studies about extreme consumption of sucralose?

                    Though it doesn't surprise me the sugar industry funded it.

                    Food processed to be nothing more than simple starches with two dozen flavorings and stabilizers added to make it appear to be food isn't "food". It's "feed" -- what you give to livestock to fatten them up for slaughter.

                    by ontheleftcoast on Sat Feb 08, 2014 at 04:02:04 PM PST

                    [ Parent ]

                    •  sugar-free sodas (0+ / 0-)

                      Aspartame or sucralose, your choice. Although I've seen health food stores selling stevia-sweetened sodas. I've tried a few of them--not bad, if a bit more expensive. It does help with the "all things in moderation" if you have to pay more, however.

                      And God said, "Let there be light"; and with a Big Bang, there was light. And God said "Ow! Ow My eyes!" and in a flash God separated light from darkness. "Whew! Now that's better. Now where was I. Oh yea . . ."

                      by Pale Jenova on Sun Feb 09, 2014 at 09:54:31 PM PST

                      [ Parent ]

                •  Are you seriously suggesting (0+ / 0-)

                  that the phenylalanine in aspartame is 20 or 30 times the recommended amount?  

                  I'm in a pissy enough mood to day to have looked it up.

                  The recommended dosage of phenylalanine daily is about 1000 mg. -Note by the way this is used in my source link I believe this is a daily minimum, not a daily allowance.  But it doesn't specify.]  A serving (3-4 oz) of just about any meat protein will have roughly that much.  Cheese and milk likewise.  Other milk products (the high fat ones) sometimes much less, 100 mg or so.  A single egg about 500.  Nuts and legumes are also high in phenylalanine, roughly comparable to the animal sources.

                  One soft drink has 90 mg of phenylalanine.

                  You'd have to drink a case (24 cans) of diet soda daily to even equal the amount you would get in a typical 7 or 8 ounce "serving" of meat, plus your single egg for breakfast.  With no milk products all day.  No other meat or eggs.  No nuts, no legumes, no soy anything.

                  That took me like five minutes to find and write up and it takes no scientific understanding whatsoever to comprehend, just a willingness not to take the woo at face value ever.  

            •  I was just in the store today and Diet Coke (0+ / 0-)

              was still showing only aspartame on the label. Complete with the warning for PKU on the label. Go figure.

              Food processed to be nothing more than simple starches with two dozen flavorings and stabilizers added to make it appear to be food isn't "food". It's "feed" -- what you give to livestock to fatten them up for slaughter.

              by ontheleftcoast on Sat Feb 08, 2014 at 01:34:18 PM PST

              [ Parent ]

      •  Well this should be fun (5+ / 0-)

        A discussion about which version of this poisonous shit is worse for you. It warms my heart.

    •  Yeah, but I hate the taste of Diet Pepsi (5+ / 0-)

      Not that Diet Coke is much better, but hey, better than Mountain Dew.

      And God said, "Let there be light"; and with a Big Bang, there was light. And God said "Ow! Ow My eyes!" and in a flash God separated light from darkness. "Whew! Now that's better. Now where was I. Oh yea . . ."

      by Pale Jenova on Fri Feb 07, 2014 at 07:09:53 PM PST

      [ Parent ]

      •  Calamity Jean love Mountain Dew... (3+ / 0-)

        ...but drinks it about as infrequently as I drink Diet Pepsi.

        BTW, I haven't consumed any Coke products in years, AFAIK.

        Float like a manhole cover, sting like a sash weight! Clean Coal Is A Clinker!

        by JeffW on Fri Feb 07, 2014 at 07:14:46 PM PST

        [ Parent ]

      •  Er, "loves"... n/t (2+ / 0-)

        Float like a manhole cover, sting like a sash weight! Clean Coal Is A Clinker!

        by JeffW on Fri Feb 07, 2014 at 07:20:03 PM PST

        [ Parent ]

      •  The only diet sodas I can stand are (3+ / 0-)

        Diet A&W Root Beet and Diet A&W Cream Soda. Sometimes I can handle a Diet Squirt. I think the grapefruit flavor over powers the aspartame taste. I've just taken to drink less, and I mean a lot less, soda.

        Food processed to be nothing more than simple starches with two dozen flavorings and stabilizers added to make it appear to be food isn't "food". It's "feed" -- what you give to livestock to fatten them up for slaughter.

        by ontheleftcoast on Fri Feb 07, 2014 at 08:24:42 PM PST

        [ Parent ]

        •  Never been fond of cream soda, but ... (3+ / 0-)

          I do like rootbeer. My grandma's sister married into the Barq's rootbeer family way back in the day, so we grew up on that. But I like A&W, too, most any brand of rootbeer actually. I don't drink nearly as much soda as I used to either. It's not good for the acid reflux.

        •  Diet A&W Root Beer is the best (0+ / 0-)

          The vanilla is the key--other root beers try to emulate the taste of sassafras too much. (Sassafras was in original root beer, and other than causing liver cancer, it was "perfectly safe.")

          And God said, "Let there be light"; and with a Big Bang, there was light. And God said "Ow! Ow My eyes!" and in a flash God separated light from darkness. "Whew! Now that's better. Now where was I. Oh yea . . ."

          by Pale Jenova on Sat Feb 08, 2014 at 02:41:13 PM PST

          [ Parent ]

      •  Me, too! Pepsi, even diet, is intolerably sweet (2+ / 0-)

        It's like the Disney of soft drinks. Hey, if it doesn't make your eyes water, it's not cola. :) And Mountain Dew, Sprite, 7 Up -- I'd have to be seriously thirsty before I drink that stuff. And I'd have to be dehydrated from a week in the desert with no liquid before I'd even sip Dr. Pepper. Best to avoid it all rather than sub Pepsi for Coke for me.

  •  Coke has a complicated history in Russia. (7+ / 0-)

    They refused to sell their product in Soviet Russia, so Pepsi got there first and established itself as the American brand of choice.  It took Coke years to enter the market and slowly overtake Pepsi, which Pepsi then reversed with a big corporate merger that gave them nearly 50% of the entire soda market.  So Russia's one of the few places on earth where Coke is not the top dog.  Add to that their traditional support of the Olympics, and Sochi probably looks like a can't-lose proposition to them, because they stand to gain more in Russian consumers than lose in number of Westerners who'll boycott.  That's why they're so tight-lipped about it, and run a few commercials on our side of the world to minimize damage.

    Corporations are run by the numbers.  As far as the Super Bowl goes: if the numbers were telling them that they stand to gain more from running a pro-immigrant, pro-gay commercial during the most-watched football game of the year, I'm less bothered by what that says about Coca-Cola, and more delighted by what that means for how far along this country has come.  It means they expected the blowback to be outweighed by the support, and that's terrible news for the racists and homophobes out there.

    Saint, n. A dead sinner revised and edited. - Ambrose Bierce

    by pico on Fri Feb 07, 2014 at 08:58:32 PM PST

  •  they're not playing us against one another (3+ / 0-)
    Recommended by:
    a2nite, Kevskos, grover

    they're trying to get an ad in front of an audience that's tailored to that audience. i would expect that the americans watching the olympics are going to be rather more inclined to appreciate an image of a multicultural america - thus celebrating both nation and internationalism - than those who are more in the america fuck yeah! xenophobe camp.

    it's about money for coke. if the yahoos watched the olympics, they'd run one more like that bob dylan chrysler ad.

  •  Yeah, I don't know why anybody's watching it. (1+ / 0-)
    Recommended by:
    PSzymeczek

    I feel bad for the athletes, though. It's not their faults.

    I tried to go online to find a similar bear head...but when I searched “Big Bear Head” it gave me a San Diego craigslist ad entitled “Big Bear needs some quick head now” and then I just decided to never go on the internet again.--Jenny Lawson

    by SouthernLiberalinMD on Sat Feb 08, 2014 at 08:20:25 AM PST

    •  Don't feel too bad for the athletes. They are (1+ / 0-)
      Recommended by:
      PSzymeczek

      there, the games go on.  I don't see how a TV viewing boycott is going to hurt them.  For many, it's a once in a lifetime experience, and I wish them the best.

      Dont Mourn, Organize !#konisurrender

      by cks175 on Sat Feb 08, 2014 at 09:19:49 AM PST

      [ Parent ]

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