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As an elections analyst, I've watched countless campaign ads, and they tend to cluster around similar themes. But here's a new spot from the League of Conservation Voters and the Sierra Club that definitely stands apart, particularly since they're spending a hefty $350,000 to air it in the hotly contested Florida special election to replace the late Rep. Bill Young:

In case you are unable to watch, here's a transcript:
Ignore the storms. Ignore polar cold. Ignore sea levels rising all around us. Ignore climate change. That's David Jolly's view. But Gulf tides are rising, and the risk of flooding has doubled. NASA and the U.S. military agree: Pinellas needs to prepare. The Times says Jolly's wrong on climate change—that Jolly should go back to his "science books and learn some facts." David Jolly. Back to school, not to Congress.
The spot zooms in on a simple yet effective map that shows just how vulnerable Pinellas County, a fragile peninsula that juts out between the Gulf of Mexico and Tampa Bay, would be to rising seas and worsening storms. Given how swingy Florida's 13th District is, climate change, when framed properly, must poll better than broadly phrased national survey questions suggest—otherwise LCV and Sierra wouldn't be plowing this kind of money into an ad like this.

Jolly, who's been getting outspent on the airwaves, faces Democrat Alex Sink in the March 11 special election. All signs indicate a tight race, but if Sink is successful, a victory would represent a pickup for the Democrats.

Originally posted to Daily Kos Elections on Thu Feb 27, 2014 at 01:25 PM PST.

Also republished by Climate Hawks, North & Central Florida Kossacks, and Daily Kos.

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Comment Preferences

  •  consider me skeptical b/c of old people (0+ / 0-)

    While global warming has huge implications in this area, the district is full of old people who could care less because if Pinellas is underwater, they'll be long gone! Not sure this ad is as effiective we meets the eye

  •  Environment is fairly low on the issues that (1+ / 0-)
    Recommended by:
    LordMike

    concern voters and usually only the single issue voters are activated by these types of ads.
    Tom Steyer's  SuperPac poured almost 8 million dollars in the VA governor's race and was successful because their ads tied in the environment WITH Cuccinelli's ethical problems (suing the VA professor on climate change, helping out of state gas company screw over people). They complemented Mcauliffe's ads not muddy out the airways with random messages. The ads should have reinforce a narrative. Jolly is a lobbyist for big oil companies who want to drive off the FL coast. That is the message and I believe LoCV and Sierra Club just wasted a lot of money.

  •  Clearwater/St. Pete floods now in heavy rain (0+ / 0-)

    It is a good ad for the area.  Environment is an issue here.  Sink  will do well in the election.  

  •  As an aside - Apple's Tim Cook (2+ / 0-)
    Recommended by:
    Capt Crunch, SottoVoce

    resorted to unusually blunt language on environmental issues - so may be speaking out against conservative world views could gain traction?

    Tim Cook Soundly Rejects Politics of the NCPPR, Suggests Group Sell Apple’s Stock

    In an emotional response to the National Center for Public Policy Research (NCPPR), Apple CEO Tim Cook soundly rejected the politics of the group and suggested it stop investing in Apple if it doesn't like his approach to sustainability and other issues. [...]

    The first question challenged an assertion from Mr. Cook that Apple's sustainability programs and goals—Apple plans on having 100 percent of its power come from green sources—are good for the bottom line. [...]

    What ensued was the only time I can recall seeing Tim Cook angry, and he categorically rejected the worldview behind the NCPPR's advocacy. [...]

    "When we work on making our devices accessible by the blind," he said, "I don't consider the bloody ROI." He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.

    As evidenced by the use of "bloody" in his response—the closest thing to public profanity I've ever seen from Mr. Cook–it was clear that he was quite angry. His body language changed, his face contracted, and he spoke in rapid fire sentences compared to the usual metered and controlled way he speaks.

    Reality is that which, when you stop believing in it, doesn't go away. -- Philip K. Dick

    by RandomGuyFromGermany on Sat Mar 01, 2014 at 12:13:22 PM PST

  •  Glad to see this ad (1+ / 0-)
    Recommended by:
    jan4insight

    So good to see Sierra Club getting involved.

  •  How much are taxpayers spending on rescue (0+ / 0-)

    and repair after weather disaster events?  Cost seems to be what drives many people's thinking about everything, including climate change.
    Because of the changes in the direction of the Jet Stream we here in the cold and snowy Midwest will be seeing fierce and costly winters into the forseeable future.  The costs will be mighty:  lost productivity, continuing disintegration of the infrastructure, heating costs, rescue expenses, and on and on.  Showing those costs rising along with the obvious and subtle weather changes would go far to convince even the most indifferent.  Until then they will continue in the warm and comfortable apathy afforded them by rightwing radio's insistence that climate change is a hoax.

    Building a better America with activism, cooperation, ingenuity and snacks.

    by judyms9 on Sat Mar 01, 2014 at 12:42:20 PM PST

  •  long term pinellas county resident (1+ / 0-)
    Recommended by:
    SottoVoce

    As someone whose lived in the county my entire life my money is on Alex. While we do have a lot of older folks we have both large gay and black communities and a tendency to be more generally liberal than the surrounding areas like Tampa or Pasco county. Additionally, my increasing flood insurance costs and homeowners insurance are a constant reminder of the changing climate. I think we'll pick up this seat more so with the libertarian candidate sucking up repub votes.

  •  It may be misleading to say Jolly is "outspent (0+ / 0-)

    on the airwaves"...it's true that Sink's campaign is raising and spending more than Jolly's, but both campaigns' spending is dwarfed by that of outside groups. The RPOF has carpeted the airwaves with lies about Sink's tenure as Florida CFO and of course the usual Obamacare b.s., and other right wing groups are spending heavily to smear Sink. I'm not sure if anyone's got a running tally of how much is being spent on anti-Jolly vs. anti-Sink (the outside group ads are pretty much 100% negative).

    "All governments lie, but disaster lies in wait for countries whose officials smoke the same hashish they give out." --I.F. Stone

    by Alice in Florida on Sat Mar 01, 2014 at 12:58:00 PM PST

  •  I just read an encouraging story about (1+ / 0-)
    Recommended by:
    Naniboujou

    the fight for climate change in the latest RollingStone Magazine. I guess a  Mr. Tom Steyer from S.F. and who is a billionaire, former Hedgefund Manager has been pouring LOTS of his money in the climate change fight, and its really making a difference. He helped stop the climate deniers who wanted to stop Californias cap and trade policy, and he is fighting the Koch brothers left and right, and its making a difference. He is engaged in battles all over the country, and he and we are winning!!. I am sorry I don't have links. Its in the R.S. magazine with Justin Bieber on it.

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