Skip to main content

Speaking from CERN headquarters in Bern, Switzerland today, ATLAS spokesperson and UN Scientific Advisory Board member Fabiola Gianotti announced that effective today, in celebration of their 60th anniversary, all CERN communication channels would switch to Comic Sans :



"It's a pleasure for me to announce that, finally as of today, CERN web pages will be written in Comic Sans" she was quoted as saying.
The change was the first in a series of proposals ratified by the CERN Board to update the organization's image including adding a selfie of Justin Bieber to the CERN logo.
"This is an important year for CERN and we wanted to make a bold visual statement," says CERN Head of Communications James Gillies. "We thought the most effective way to communicate our research into the fundamental structure of matter at the very boundaries of technology was by changing the font."

For Gillies, Comic Sans says: 'This is a serious laboratory, with a serious research agenda.' - "And it makes the letters look all round and squishy," he adds.

Following the viral success of ATLAS spokesperson Fabiola Gianotti's presentation on 4 July 2012 announcing the discovery a new particle consistent with the Higgs boson, Gillies scrambled a team of emergency typographers to work towards the change. Working in shifts night and day for over a year, they deconstructed Gianotti's presentation at the very tiniest level to study its fundamental structure. They then came up with a sophisticated statistical model to separate the font from the background content.

"According to our calculations, 80% of the success of the presentation came not from the discovery of a fundamental particle that explains the Brout-Englert-Higgs mechanism for how particles get mass, but from the choice of font," says presentation analyst May Dupp, who worked closely with comic-book artists and circus clowns to lead the change. "It's a logical step – and plain common sense – to apply this technique to all of CERN's communications."

Gianotti pioneered the technique in a flash of scientific insight in 2012.
"When preparing my Higgs presentation, at first, I had Georgia on my mind," she said, "But when I saw the closely spaced, slightly squishy rounded characters in my drop-down menu, I knew in my heart that Comic Sans was the right way to go."
At the time, news organizations around the world quickly seized on the story, marveling at her brilliance.


Poll

When I think W and Z, and the Brout-Englert-Higgs mechanism, I think:

5%2 votes
7%3 votes
0%0 votes
5%2 votes
12%5 votes
5%2 votes
0%0 votes
17%7 votes
46%18 votes

| 39 votes | Vote | Results

EMAIL TO A FRIEND X
Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags

?

More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site