Some of the best-known “super PACs” and outside groups — like Americans for Prosperity, which is backed by the conservative billionaires David H. and Charles G. Koch — are making an effort to also cast their candidates in an appealing way instead of solely attacking opponents. Already this year, 16 percent of Americans for Prosperity’s spots have been positive; in 2012, the group did not run a single one.Sixteen percent? That's off the positivity charts, baby!
The shift is the product of several factors — the renewed hope that positive commercials can break through the advertising clutter; lessons of the 2012 presidential race, when Mitt Romney and outside Republican groups largely failed to offer an alternate message to an onslaught of negative spots; and the increasing prevalence of stock footage made public by campaigns that makes producing positive ads easier.Ah ha ha ha ... so that's it. Campaigns are going to release footage of their candidate "to the public," which will mean that the SuperPACs can "appropriate" those candidate images for use in their own totally uncoordinated advertising campaigns for that candidate. And since no campaign is going to release footage of their candidate biting the head off a squirrel "to the public," positive ads it is!
“Any idiot can do a negative ad badly, and many do, but a good positive ad captures a sense of the candidate and the candidate’s connection to the place where he’s running,” said Rick Wilson, a Republican strategist who advises roughly a dozen super PACs and candidates, and who made the 2002 ad tying a Democratic senator from Georgia, Max Cleland, who lost both legs and his right hand in the Vietnam War, to Osama bin Laden.And fuck you for that forever, fella. Run all the positive ads you want from now on, you're still a piece of trash. And I mean that in the most positive of ways.
Note that the Koch brothers alone are worth 100 billion dollars. They could spend one billion dollars on every last American Senate race in the next six years and still have enough left over to buy a cheeseburger. When they want a certain candidate in office, or don't want a certain candidate in office, Americans for Prosperity can spend as much money as they want to try to make that happen because the Supreme Court doesn't think one family personally buying all the Senate seats would be a problem. With the kind of money being thrown around these days, of course there's going to be some percentage of positive ads. There will have to be, simply because they will eventually have run through every possible smear on every possible opponent and have nothing else to run.