Politics and sales have a lot in common. The better product often is outsold by competitors who know how to use public perception to their own ends. Fox News is the preferred outlet for those selling the inferior product that is better known as The Republican Party, but they aren't the only people writing ad copy for the right.
Words make it real.
Our right wing opponents have invested a lot in reworking the English language for their own ends and for the profits of the tiny minority that benefit from the world designed for the 1%. The progressive movement must beat them at their own game with better rhetoric that describes the truth in a way that even the most casual observer of the process can understand.
"Climate Change" is a phrase that is far too mild to attract the attention of people just trying to make a living in a world that grows more hostile to their efforts every day. I would suggest that substituting "Climate Disaster" better imparts the result of our abuse of our atmosphere.
The Koch Brothers are a good representative stand-ins for the nature of the 40 families that control the economy of the United States. They just beg to be exposed as the Bond Villains that they truly are. No, they don't live in hollowed out volcanos surrounded by hundreds of silver suited minions toting sub machine guns, but they do live in mansions in the sky overlooking Central Park surrounded by armies of lawyers and lobbyists in very nice ten thousand dollar bespoke suits. All the Kochs really need are white Persian long hairs and shoes that expose poison spikes when released. A nice tank full of piranhas crossed by a trick footbridge wouldn't hurt. There are generations of us who know what Bond Villains are. No further explanation is necessary.
Nothing drives the Koch apologists up the wall more than calling their industry "Big Carbon".
Re-normalization is a concept that works and communicates the proposal better than redistribution, a term that conjures up collectivist authoritarianism. Re-normalizing the economy would rebalance the ownership of our resources and increase the number of middle-class stakeholders. Re-normalization would simply be a return to better times for the vast majority
There are always going to be a considerable number of people who will elect people who will work against the voters best interests. Usually that means that there is a real disconnect with political involvement. The truth is most people can live quite nicely without ever thinking about how or why their government is the way it is. Obama was right about people who cling to their guns and religion but missed the reason. Guns and religion are their hobbies. Folk love their hobbies more than life itself. Our challenge is to explain how necessary changes won't threaten their hobbies. Our mantra should be "Disarm the enemy". Gun laws for rural Montana really won't work in inner city Chicago. This isn't going to make everybody happy, but writing law that removes opportunity for mayhem could find a lot of support and isolate the un-reconstructable reactionaries.
I think "Law and Order" was the original magic phrase that covered the oppression of the poor, people of color and other minorities with a cloak of respectability. Justice is a concept everyone can get behind, and justice will sort out street thug and banker alike. There is a lot of pent up resentment of the corrupt hedge fund speculators who do nothing but fiddle with other people's money and become billionaires. That resentment can be tapped to help re-normalize the economy.
Certainly, we have a lot of creative folk reading Kos and doing the NetRoots thing who can come up with better phraseology than me.
Disclaimer: I take no responsibility for the curious spellings or word substitution made by auto-correct.