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Last month, Media Matters reported a plummet in Rush Limbaugh's popularity, stating his new California show ranked 37th in the second largest radio market share for March. Now for April, Media Matters reports Limbaugh has dropped further on down:
The syndicated talker, who for two decades has been universally regarded as the most popular and powerful AM talker in the country, continues to wallow in obscurity in the nation's second largest radio market. According to recently released ratings from Nielsen Audio, Limbaugh's California flagship station, KEIB, now ranks  39th in the Los Angeles market, attracting an anemic .5 ratings share. (A ratings share represents the percent of those listening to radio in the market who are tuned into a particular station.)

The tumble to 39th place represents yet another downward lurch -- in March the station logged in at 37th place. Note that there are a total of 45 rated stations in the Los Angeles market, which means Limbaugh's KEIB station (the call letters mirror Limbaugh's motto, "Excellence in Broadcasting") has nearly reached the ratings basement.

This racist, misogynist, homophobic hate monger maybe able to buy his fake children's book 'Author of The Year' award, and he may be able stay on air via Tea Party/Koch funding, but he's failing like a big dog in his efforts to buy higher ratings. (One has to wonder in delight how much of his own money he is dumping into the latter, as it's doubtful his ego can take the low ratings.)

Eric Boehlert of Media Matters goes on to say:

As of April, KEIB not only ranks 39th in the Los Angeles market, but it trails 12 non-English stations and four college outlets. Meanwhile, 10th-rated KFI's ratings remain strong in the wake of Limbaugh's departure from the station. In the past, stations that lost Rush from their lineup often saw steep declines in listenership. He served as the programming tent pole. No more.
Read the full Media Matters story here.
To learn more about the Rush Limbaugh boycotts/protests, check out:

Boycott Rush Limbaugh's Sponsors To Shut Him Down Facebook Group
Limbaugh Sponsor/Clear Channel/Cumulus Petition 
Join The Fight To Flush Rush Facebook Group
The StopRush Extensive Sponsor Database

Recent Related Diary: Rush Limbaugh Is In Ruins -   Bad News Coming From Every Direction - Including The Right
Thank You, Kossack Richard Myers. Rest In Peace. We Will Finish This.

Originally posted to Leslie Salzillo on Sat May 17, 2014 at 02:57 AM PDT.

Also republished by Feminism, Pro-Feminism, Womanism: Feminist Issues, Ideas, & Activism, Media Watch, Pro Choice, and Sluts.

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