Previous social media fails like #McDStories may have left users with a bad taste in their mouth, but it is hard to imagine a bigger fail than Koch Industries' efforts. To be fair, it's challenging to whitewash a brand that many people associate with election shenanigans, but it is hard to imagine a worse social media fail.
Their attempt to portray a wholesome company born in America's Heartland ended up associating their brand with ethical lapses, excrement, vomit, reactionary politics, and even the gates of Auschwitz!
Sorry that it's two pages on Storify, but it is definitely worth turning the page!
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