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Caricature of the Koch brothers made up as circus clowns.
Laura Clawson's important essay Koch brothers' 'grand strategist' says raising the minimum wage is like Nazi Germany quickly uses up her three fair-use paragraphs on the most outrageous aspects of top Koch brothers' strategist Richard Fink's speech. Fink reveals what may be the more insidious and dangerous tip of an important iceberg for Democrats to pay attention to - using business advertising strategies to "repackage" hard-core conservative messages in more attractive terms. This strategy is coupled with the creation of "soft-warm feelings" for the Koch's messages by donating money to the United Negro College Fund and other popular charities–giving the impression of "positive intent." And, at the same time vilify liberals, by lumping them in with socialist, and fascists as "collectivists."

His premise is that 1/3 of the voters love freedom, ( the right), 1/3 are collectivists (Democrats) and one third are the "non-ideological middle." He seems to feel Mitt Romney erred by campaigning on language that only appealed to the one third that already believed in freedom, but lost too many of the vital middle third that ultimately determines the outcomes of elections on the issues of "intent."

So the winning strategy is to vilify the left, as "collectivist-fascists" while creating a "warm and caring" cloud of fuzzy feelings about the right by illustrating positive and caring intent. He gives the example of donations to the Negro College Fund.

We need to pay attention as many billions of dollars are being invested in this approach to mold and re-frame our political environment and perceptions.

In Top Koch Strategist Argues The Minimum Wage Leads Directly To Fascism, Laura Windsor also reports:

Fink rounded out the set, outlining the path to achieve the goals of deregulation and limited government. The message, he said, should focus on intent, meaning, and well-being.

While at the same time labeling liberals as "fascists." Lumping liberalism, socialism, and fascism, into the catchall "collectivism," his plan is to portray America's future as as a "binary choice between freedom and collectivism," with several billion dollars "applying business marketing to political messaging."

“Mitt Romney won on leadership. He won on the economy. He won on experience,” Fink said. “What did he lose on? He lost on care and intent. Intent is extremely important.” ... “Yeah, we want to decrease regulations. Why? It’s because we can make more profit, OK? Yeah, cut government spending so we don’t have to pay so much taxes,” said Fink. “There’s truth in that, you all know, because we’re in the 30 percent of the freedom fighters. But the middle part of the country doesn’t see it that way.”

“When we focus on decreasing government spending, over-criminalization, decreasing taxes, it doesn’t do it, OK? We’ve been reaching the third by telling them what’s important -- what we think is important should be important to them. And they’re not responding and don’t like it, OK? Well, we get business -- what do we do? We want to find out what the customer wants, right, not what we want them to buy,” he said.

Fink concluded that if the brothers' network could solve its messaging problem, it would “earn the respect and good feeling through the middle third.” He also held up the Koch partnership with the United Negro College Fund as emblematic of their strategy.

We are getting an important heads up here, fellow Democrats.

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Comment Preferences

  •  Tip Jar (20+ / 0-)

    Humor Alert! No statement from this UID is intended to be true, including this one. Intended for recreational purposes only. Unauthorized interpretations may lead to unexpected results. This waiver void where prohibited. Artistic License - 420420

    by HoundDog on Wed Sep 03, 2014 at 01:37:47 PM PDT

  •  Problem is it's still the same message. And as (6+ / 0-)

    Republicans are finding out with women, they know what it is, and they've already rejected it.

    "You can't fix stupid" --Ron White -6.00, -5.18

    by zenbassoon on Wed Sep 03, 2014 at 01:55:34 PM PDT

  •  Tipped & reced nt (2+ / 0-)
    Recommended by:
    HoundDog, howabout

    I voted Tuesday, May 6, 2014 because it is my right, my responsibility and because my parents moved from Alabama to Ohio to vote. Unfortunately, the republicons want to turn Ohio into Alabama.

    by a2nite on Wed Sep 03, 2014 at 01:55:54 PM PDT

  •  They Have a Secret Reason For Willingness to Lie (3+ / 0-)

    and miscontsrue themselves to voters: they have no fear of a wave win. Their true constituents are the rich whom they serve, but their populist constituents are authoritarians who support the rich as well.

    A Democratic win on the other hand requires the turnout and therefore brings the raised expectations of millions of progressives, and constituents for progressive policies like expanded social safety net and checks on ownership.

    I think the libertarians are talking about presenting a centrist Dem message only selling greater competence and fiscal know how. Factual problems with that don't exist for the mainstream because a free press is naturally the organ of the rich.

    They can definitely make it work if they execute it right.

    We are called to speak for the weak, for the voiceless, for victims of our nation and for those it calls enemy.... --ML King "Beyond Vietnam"

    by Gooserock on Wed Sep 03, 2014 at 02:07:05 PM PDT

    •  populists are anti-authoritarians by definition (2+ / 0-)
      Recommended by:
      HoundDog, JeffW
      Their true constituents are the rich whom they serve, but their populist constituents are authoritarians who support the rich as well.
      Their populist constituents are racists and social conservatives who oppose "libruls", "Biggubmint", and "welfare" for empowering minorities and the counterculture.  They're totally aware of the corruption going on between government and the 1%, but the only valid answer is less government, not more.

      Domestic politics is the continuation of civil war by other means.

      by Visceral on Wed Sep 03, 2014 at 02:15:23 PM PDT

      [ Parent ]

  •  the Madison Avenue school of politics (4+ / 0-)
    We want to find out what the customer wants, right, not what we want them to buy.
    People will buy what we want to sell if only we sell it the right way.  So just slap some "caring and intent" on the same old Ferengi anarcho-capitalism and the suckers customers will eat it up.

    Domestic politics is the continuation of civil war by other means.

    by Visceral on Wed Sep 03, 2014 at 02:07:34 PM PDT

  •  This is just another trope on the best way to win (4+ / 0-)
    Recommended by:
    HoundDog, JeffW, NoBlueSkies, ER Doc

    is by faking sincerity. Hopefully, enough of their true beliefs are already known and can be spread that any new attempt to glaze over the maybe apocryphal middle third is doomed to failure, especially if we work our butts off.

    Life is just a bowl of Cherries, that stain your hands and clothes and have pits that break your teeth.

    by OHdog on Wed Sep 03, 2014 at 02:24:56 PM PDT

  •  "The Art Of Leadership....." (3+ / 0-)
    Recommended by:
    HoundDog, Stude Dude, ER Doc
    The art of leadership. . . consists in consolidating the attention of the people against a single adversary and taking care that nothing will split up that attention. . . . The leader of genius must have the ability to make different opponents appear as if they belonged to one category.(Adolph Hitler, Mein Kampf, p118)
    Here, let Glenn literally connect the dots to show how it's all connected

    And just throw in the usual Nazi tropes about fighting "envy" and "class warfare" that they trotted out in the last election, and of course union busting.

    Men are so necessarily mad, that not to be mad would amount to another form of madness. -Pascal

    by bernardpliers on Wed Sep 03, 2014 at 02:34:12 PM PDT

  •  All I can say is (3+ / 0-)
    Recommended by:
    HoundDog, JeffW, ER Doc


  •  He's figured it out! (0+ / 0-)

    People are in search of meaning. Their basic needs are being met, they are no longer struggling for mere survival, they are in search of meaning and purpose. I don't think his marketing campaign has the appeal he thinks it does, though.

    If you look at most of the collectivist policies, they attack the family. They attack marriage, okay? You get a (Inaudible) on welfare if you’re married. If you’re single, you get more money, okay. They attack business. They attack religion (inaudible). Why do they attack religion? Because that was giving people meaning, and if people have meaning, they’re not going to be (inaudible) to big government collectivist policies.

    So what do we offer the middle — the middle third with our freedom approach, with our well-being approach? We can work with them, okay, on issues that are important to them. One is we offer them an opportunity to pursue their dreams as they see them, not as some government official sees them, and we maximize the opportunities there. We offer a higher standard of well-being than the world has ever known for themselves, for their families, and for their neighbors.

    But most importantly, we offer them the opportunity of not being a victim, of not being dependent, of not being depressed, not being mad at everybody, but of cooperatively working with other Americans to advance their earned success in their jobs, their communities, in any area that they think is important to them. That’s what a free society offers. And that’s what we need to be focusing on, and that’s what we’re spending a lot of time trying to develop. Now, we’re not completely there, but that’s what — a very big part of what we’re doing, okay?

    “Texas is a so-called red state, but you’ve got 10 million Democrats here in Texas. And …, there are a whole lot of people here in Texas who need us, and who need us to fight for them.” President Obama

    by Catte Nappe on Wed Sep 03, 2014 at 03:10:34 PM PDT

  •  The worst part (2+ / 0-)
    Recommended by:
    NoBlueSkies, JeffW

    is that many buy into their bullshit.  We hear echoes of it everyday.

    I am not religious, and did NOT say I enjoyed sects.

    by trumpeter on Wed Sep 03, 2014 at 03:11:04 PM PDT

  •  The nonpartisan voters (2+ / 0-)
    Recommended by:
    JeffW, Calamity Jean

    rarely show up for midterm elections.

    This dope's game is really all about juicing up Republican turnout so that his team's candidates are on the 51 end of 51-49 contests.  So socially nicer, economically nastier seems to be the basic idea.

  •  Oh but wait! (2+ / 0-)
    Recommended by:
    JeffW, Calamity Jean

      Let's look at what has transpired in the past 48 hours, the far-leftist radicals, blah blah blah  have just joined forces with the Independents in 2 really Red States.

         Doesn't that demonstrate that DEMS are must more willing to work with others rather than the Far Right spend a lot of time / energy to take down a kinda/sorta Moderate GOP Senator Thad Cochran in MS.  


  •  What would these knuckledragging oligarchs DO (1+ / 0-)
    Recommended by:
    Calamity Jean

    if they couldn't play a pitifully uninformed, fact-challenged and bias-driven public?


    Be satisfied, I guess, just counting their money...

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