Dear Bloggo world: The democratic party may have a big problem this fall; women voters. Are they going to show up?
Countless pixels have been expended on the Democrats’ “midterm drop-off problem,” in which core Democratic groups such as young voters, minorities and single women are expected to go to the polls in lower percentages than GOP groups, putting Dem control of the Senate in peril.
What if a key part of the problem is that many of these voters simply don’t know that Democratic control of the Senate is at stake in this fall’s elections?
Lake says the focus groups — and follow-up polling Lake conducted — determined that one message that motivates these voters is that the outcome of the Senate election in their state could decide Senate control. However, that alone isn’t enough to motivate these voters. They also need to be told why it should matter to them which party controls the Senate, Lake adds.
The two focus groups democratic pollster Celinda Lake focused on was one group made up of single white women under the age of 55 and married white women under 35. The second group was all African American women.
It just so happens these are the same voters "that are expected to drop off in many red state senate contests".
Now, why on earth would any voter, regardless of gender, NEED TO BE TOLD why it matters to them which political party controls the senate? Maybe it's because they don't care. Maybe it's because who controls the senate really doesn't have much of an impact on the quality of their lives.
http://www.washingtonpost.com/...