The premise of this ad for Louisiana Republican Bill Cassidy is very smart: It features three women who say they voted for Democrat Mary Landrieu before but won't do it again. However, the ad is executed poorly. The first third is fine, but when a woman identified as "Ginger" describes how Landrieu is "just trying to scare us with nonsense about Social Security, Medicare, and veterans," the whole thing starts to go wrong. It's pretty clear that Ginger is calling Landrieu's attacks nonsense, but the way she says it makes it sound like she's dismissing the issues themselves.
The fact that the three ladies end the spot all sitting together also feels off. It makes the whole thing seem a bit fake, like it's obvious that these are actors or Cassidy partisans rather than genuine voters scattered across the state. The way they take turns speaking also makes the whole presentation seem inauthentic and scripted. Plenty of ads get around this problem by showing their supporters in different shots, so they don't look like they're being staged.
The shot of Cassidy outside that very house at the end further makes the whole set-up seem false. Obviously viewers know that most ads (political or otherwise) are carefully scripted, and plenty of the "men and women on the street" are actually actors. Still, they don't want to draw attention to that fact, which this ad does. The entire ad feels wrong, and it shouldn't. Cassidy's creepy smile at the end really doesn't help things either. In the end as bad as this spot was, it didn't do Cassidy any real damage, with him easily taking the seat in a December runoff.