I normally toss junk emails from airlines without a second thought, especially when they come with subject lines like this. But American Airlines went way over the edge with this love letter to someone, certainly not me, in the 1%. I was tempted to reply to them, asking "Have you finally gone completely insane?" Instead, I bring to you, below the fold, the entire letter.
Who do they think they are, sending something like this to someone who flies coach and gets treated like, well, you all know the drill. And why should I be impressed with mouthwash and comfy slippers? For that you pay ten times as much, which I am not made of money to afford. Do they think I want to aspire to affording such treatment? Do they realize how contemptuous they are of the rest of their customers?
Bah.
American Airlines oneworld
Freshening up the finer things. And we're just getting started.
Hello David,
AAdvantage Number: [deleted]
In December 2014, we shared how we're investing over $2 billion to improve your productivity, convenience and comfort in the skies. Now, we're continuing on our journey of going for great and bringing you more throughout the year to deliver a top‑notch travel experience. Look out for these enhancements coming your way:
A fresh start
On international flights
In First Class: We're introducing a new amenity kit that includes all of the items you already love – plus, by popular demand, we're adding Scope® mouthwash for a breath of fresh air. But we're not stopping there. If you're planning to catch some zzz's, we've added new pajamas and non‑skid 100% cotton terry slippers. So curl up, get comfortable and settle in for the long haul.
In Business Class: Stay refreshed in the air with a throwback to our past as we introduce new, limited‑edition heritage amenity kits. Inspired by the nine airlines that came together to build American Airlines, these collectable kits are designed in the colors of each airline's livery. Doubling as a mini tablet holder, the heritage kit includes all the premium items you've come to enjoy. Look out for the first three retro kits featuring Trans World Airlines (TWA), Piedmont and RenoAir.
On transcontinental flights
In First Class: You'll have another chance to collect our limited‑edition heritage amenity kit – the same kit you'll find in Business Class on international flights.
In Business Class: We're introducing a brand‑new amenity kit that's stocked with socks, eyeshades, a toothbrush, toothpaste and ear plugs. It's everything you need to arrive feeling refreshed and ready to go.
In all of our new amenity kits, you'll find all‑natural, boutique toiletry products from red flower, a New York‑based, eco‑friendly beauty and lifestyle brand. Plus, you'll also find the same botanical red flower products as you do on board in our Admirals Club® lounges, because luxury shouldn't stop once you touch down.
Eat, drink and be connected
As we continue upgrading your experience, we've added even more complimentary food offerings in all lounges, which include a hearty selection of soups, Greek yogurt, oatmeal and new sweet and savory snacks.
And if you need to catch up on business or touch base with family and friends, log on to one of our new Dell PC workstations, coming this spring.
Another taste of Asia
On May 7, we're launching new service between Dallas/Fort Worth International (DFW) and Beijing Capital International (PEK). This will be our sixth daily flight from DFW to Asia – and the only nonstop flight connecting DFW and Beijing.
As we're expanding our footprint in Asia, we're also investing more in our onboard experience. This spring, you'll see refreshed meal selections in the premium cabins and the addition of an appetizer and a new noodle tray in the Main Cabin on all flights between the U.S. and Japan. Over the next few months, we'll continue making improvements to meals on all flights to Asia.
We're just getting started, because being the world's largest airline simply isn't enough. We're striving to be the greatest – for you.
We're going for great. Come along with us. Learn more at aa.com/goingforgreat.
Thanks for flying with us,
Fernand Fernandez
Vice President, Global Marketing
American Airlines