green
Our beloved Legos will be stepping into the modern age with a shift away from plastic and into more
environmentally friendly materials.
The toy company plans to invest $1 billion over the next 15 years as part of a broad effort to replace its iconic plastic building blocks with materials that are better for the environment. It will also make its packaging more sustainable.
The company made 60 billion Lego pieces last year. So a little bit of change could go a long way to "significantly reduce [Lego's] impact on the planet," Lego said in a statement.
The Danish company has been making more and more environmental overtures the past few years since activists began coming down hard on the company's
"suspect" environmental record. For example, the "Everything is not awesome" video that went viral, concerning Lego's deal to sell toys at Shell stations.
But they are working on changing both the reality and the perception and that is good news.