When it comes to Latino voters, Donald Trump is drowning, and the Service Employees International Union is throwing him an anchor. The two million-member union is spending $3 million to run Spanish-language ads and just unveiled two that will be running in Nevada and Florida (see the ads below).
The ad running in Florida shows a family in their neighborhood and their home as some of Donald Trump’s greatest hits are heard in English and flash on the screen in Spanish: “They’re bringing drugs. They’re bringing crime. They’re rapists.” “He’s Mexican. We’re building a wall between here and Mexico.” “We’re going to have a deportation force.”
“Together, we can stand up to Donald Trump,” the ad’s voiceover ends. “And stand with Hillary Clinton, because she understands and respects us.”
The Nevada ad features a DREAMer named Uriel Garcia-Escudero, who explains that he and his mother fled to the United States after his father was assassinated. “The United States is my home,” he says, in translation. “I just have one year to go to get my teaching license, which was my greatest dream.” Then we get Donald Trump saying, “We’re going to have a deportation force.”
“That Donald Trump speaks that way about our community … ,” Uriel says. “He doesn’t know us. He doesn’t know who we are. Our community has never been so threatened.” The ad ends with a call to vote, not having mentioned Hillary Clinton by name.