With the Supreme Court on the line and a presidential ticket involving uber-sexist Donald Trump and anti-choice crusader Mike Pence, Planned Parenthood is mounting a massive $30 million effort in this election:
The executive director of Planned Parenthood, Deirdre Schifeling, called the work “unprecedented” for the group’s Action Fund. The goal is to target millennial voters, and the organization has knocked on a million doors in Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Wisconsin. Those are crucial battlegrounds in the presidential campaign, but also states with competitive Senate races, Ms. Schifeling said.
There are 800 paid canvassers in the states and 3,500 volunteers, she said. “The heart and soul of our program is a door-to-door, face-to-face canvass,” she added.
Planned Parenthood is also joining with Priorities USA Action to run a digital ad in North Carolina, Nevada, and Pennsylvania:
Accompanied by dramatic music, the video shows Trump telling Chris Matthews, “There has to be some form of punishment” for women who have abortions, while text on the screen proclaims, “When it comes to health, politicians shouldn’t make decisions for us."
The ad then segues to an image of Trump looking stern as more text reads, “Donald Trump wants: Roe v. Wade overturned, abortion banned, Planned Parenthood defunded.”
Next up are clips of the Republican nominee talking about becoming pro-life and about defunding Planned Parenthood, before the spot concludes: “Donald Trump is too dangerous for women."
For all the Republican attacks on it, Planned Parenthood is a trusted source of health care for many women. Combining that trust with this level of ground game and advertising could help consolidate Hillary Clinton’s advantage among women and millennial voters.
Millennial voters are key at defeating Donald Trump, and NextGen Climate has a way to reach them in swing states. No matter where you live, click here to volunteer to make calls, texts and find other ways to help out.