Mind you, this is a Republican PAC's ad against Trump. Our Principles PAC was founded by one of Mitt Romney's top campaign aides and includes former Jeb! campaign spokesman Tim Miller. Their goal is to disembowel Trump before he takes over the party completely.
Their current ad seeks to helpfully point out to the voters that Donald Trump is in fact a grotesque walking toilet of a man, an effect achieved in its purest form by simply having women read off actual Donald Trump quotes.
"Bimbo ... Dog ... Fat Pig ... Real Donald Trump quotes about women."
What's that, you say? Donald Trump has a history here?
"Look at that face. Would anyone vote for that?"
"It really doesn't matter what they write, as long as you've got a young and beautiful piece of a--."
"Women, you have to treat them like s--t"
Now, let's say they broadcast this ad lavishly in the upcoming primary states. And it doesn't work.
What's Plan B? Or Plan C? Really, how many different ways can you make the very, very obvious point that Donald Trump is a horrible human being with horrible beliefs—again, a grotesque walking toilet of a man—only to have it bounce off the Republican electorate before someone finally puts two and two together and deduces that perhaps there's a bigger Republican problem here?
This fine group of Republican party stalwarts does deserve some kudos for their late-in-the-day attempts to walk the party back from the brink of Trumpism so they can snuggle back into the warm embrace of a Ted Cruz theocracy or a Marco Rubio, Paul Ryan-style feeding of the poor into wood chippers. But that doesn’t mean any of it is going to work. Trump has given the conservative base a taste of what they could have: A package of racism and sexism and conspiracy theories galore, and who knows if they'll settle for merely shutting down the government in Cruzian tantrums, much less shutting up so that the party's op-ed leaders can guide them into the shining future that is Marco Rubio John Kasich.
Let’s ask another question, here. Let's say Trump comes out of the convention with the Republican nomination. It has been widely established at this point that Donald Trump is, in fact, a grotesque walking toilet of a man.
So can we expect principled Republicans like Our Principles PAC to still be running ads like the above during the general election? Or will they begrudgingly join hands and rally behind the man calling women bimbos and dogs and fat pigs after all?
Guess we'll just have to wait and see how deep "Our Principles" really go.