Emily's List and Planned Parenthood released a new ad Thursday that takes on GOP Sen. Pat Toomey for his votes last year to defund Planned Parenthood and shut down the government. The GOP votes were all part of the effort to deprive the women’s health organization of federal funding following the release of misleading videos by conservative anti-abortion activists. Lisa Hagen reports:
The ad buy from Emily's List is $1.1 million, and its TV spot will air on broadcast and cable in the Philadelphia media market. Planned Parenthood Votes & Action Fund’s $250,000 ad buy is a digital ad that will also run in Philadelphia. The ads will run from Thursday until July 13.
The 30-second TV spot, titled “Alive,” features Mary Lou Magyarits, a breast cancer survivor from Pennsylvania, who highlights the importance of screenings to detect cancer early. She said she was “outraged” by Toomey’s Planned Parenthood vote.
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