As President Clinton said it's the economy stupid. This whole thing should be kept as basic as possible. That is partly why the Neo ones have been successful-- they talk in riddles and platitudes... Well I think our message can be a simple one as well and still have an effect:
They lied... Americans have died...
Attacking Afghanistan and Al queda is the war on terror... Iraq is the war in error...
Where is Bin Laden? Has he been forgotten?