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Army Strong?

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Tue Nov 27, 2007 at 09:31:32 AM PST

Just a year ago, the Army unveiled a new slogan - "There's strong, and then there's Army strong" - and put $200 million into advertising it in a desperate attempt to meet recruiting goals:

The Army missed its fiscal 2005 recruiting target by more than 6,000 soldiers but rebounded last year with the aid of thousands of added recruiters, a doubling of the maximum enlistment bonus to $40,000 and some eased standards. The Army begins fiscal 2007 with another hefty target of 80,000 recruits and only about 15 percent already in the pipeline -- compared with a goal of 25 to 30 percent.

Army officials acknowledge that parents and other influential adults are less likely to recommend military service today because of the ongoing conflicts, and surveys have shown that the wars have made some young people more wary of enlisting.

Well, they made their goals this October, which kicked off a 5-year effort to expand. So was it the new slogan?

Not so much.

But Pentagon statistics show the Army met that goal by accepting a higher percentage of enlistees with criminal records, drug or alcohol problems, or health conditions that would have ordinarily disqualified them from service.

In each fiscal year since the US-led invasion of Iraq in 2003, statisics show, the Army has accepted a growing percentage of recruits who do not meet its own minimum fitness standards. The October statistics show that at least 1 of every 5 recruits required a waiver to join the service, leading military analysts to conclude that the Army is lowering standards more than it has in decades.

"The across-the-board lowering of the standards is buying problems in the future," said John D. Hutson, a retired rear admiral, dean of the Franklin Pierce Law Center, and a former judge advocate general of the Navy. "You are going to have more people getting in trouble, more people washing out" of the service before finishing their tour of duty.

"Army strong" now includes the 8.6% of recruits who needed medical waivers, up from 4.1% in 2003. But it's the insurgency that's in its last throes?

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